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A Sober Look at the Potential Realignment of 2024 - JRsec - 01-12-2020 08:33 PM To take a sober look at the future prospects there are some things that will be changing so before we look at the present benchmarks lets admit up front the factors that could change the trajectory of this thread: 1. The final numbers on the SEC's new Media Deal with ABC/Disney 2. In 2022 the T3 Rights Deal of the University of Oklahoma. 3. In 2023-4 the Big 10's new Media Deal. 4. In 2024-5 the new Media Deals of the Big 12 and PAC and the prospect of getting a GOR resigned by all parties as those expire. 5. Whether the ACC Network actually improves the standing of the ACC enough to close any gap in revenue with other conferences, or whether the new media deals actually grow the gap. So we are going to look at the following metrics for all conferences: Gross Total Revenue Average for the conference. Media Revenue Total paid out to conference members. Wall Street Journal Valuation Averages for Football per conference. Wall Street Journal Valuation Averages for Basketball per conference (but since these are so small of a % of overall valuation they will only be critical when looking at expansion candidates). Average Attendance for Football by conference. Candidates for membership must meet or exceed the conference averages in order for a move to be profitable. All comparisons will be from the numbers of prospective members versus the conference averages. For a Pair of Schools to be considered the average of the two must meet or exceed the conference averages. Southeastern Conference: Gross Total Revenue Average 2018: $133,496,529 Media Revenue Disbursed 2018: $43.7 million. WSJ Avg. Valuation for a Football Member 2018: $535,137,001 WSJ Avg. Valuation for a BBall Member 2016: $82,734,500 WSJ Total for Both: $617,871,501 Average Attendance for Conference per Football Game: 74,191 Prospects that Add Value: And Note These Only Add Value for 2018 Revenues. They may not all add value when the SEC or Big 10 contracts exceed 65 million. 1. Texas Gross Total Revenue: $210,370,240* FB WSJ Valuation: $1,105,493, 878* BB WSJ Valuation: $78,658,000 Attendance AVG FB: 98,052* * Adds to the SEC averages 2. Oklahoma Gross Total Revenue: $175,325,500* FB WSJ Valuation: $885,558,053* BB WSJ Valuation: $51,865,000 Attendance AVG FB: 86,771* 3 Florida State Gross Total Revenue: $177,512,950* FB WSJ Valuation: $289,776,785 BB WSJ Valuation: $49,085,000 Attendance AVG FB: 68,288 4. Kansas Gross Total Revenue: $164,738,351* FB WSJ Valuation: $64, 704,137 BB WSJ Valuation: $181,447,000* Attendance AVG FB: 16,849 5. Louisville Gross Total Revenue: $140,155,907* FB WSJ Valuation: $175,765,264 BB WSJ Valuation: $320,112,000* Attendance AVG FB: 50,251 I only listed the schools which at least met the Gross Total Revenue average of the SEC or exceeded it. Clemson does not meet that and only exceeds any of our metrics in football attendance. To look up a school you are interested in comparing just click on the appropriate data files in the pin threads on the SEC board and look up the metrics for yourself. Remember if you want to suggest a pair the average of their combined metrics need to be higher than the SEC averages for the pairing to be viable. For example Texas and Kansas work. Oklahoma and Kansas work Oklahoma and Florida State would work or Texas and Florida State. or any of the 5 listed with one of the first two. But Kansas and Florida State probably wouldn't meet any metric except the Gross Total Revenue. These are the metrics to use when assessing another school to one of these conferences. Remember with the Big 10 the preference is for an AAU school but if a school adds enough value (think Oklahoma and Notre Dame) they would be considered. The Big 10 Conference Gross Total Revenue Average 2018: $127,617,675 Media Revenue Disbursed 2018: $54 million WSJ Avg. Valuation for a Football Member 2018: $384,986,733 WSJ Avg. Valuation for a BBall Member 2016: $115,734,143 WSJ Total for Both: $500,720,876 Average Attendance for Conference per Football Game: 66,227 Schools that add to their Gross Total Revenue: Texas, Oklahoma, Notre Dame, Kansas, Stanford, U.C.L.A., Washington, Florida State Schools that add to their Average WSJ Football Valuation: Texas, Oklahoma, Notre Dame, Washington Schools that add to their Average WSJ BB Valuation: Kansas Schools that add to their Average Football Attendance: Texas, Oklahoma, Notre Dame, Washington, Florida State The Big 12 Conference Gross Total Revenue Average 2018: $118,974,636 Media Revenue Disbursed 2018: $34.7 million WSJ Avg. Valuation for a Football Member 2018: $353,721,909 WSJ Avg. Valuation for a BBall Member 2016: $62,853,500 WSJ Total for Both $416,575,409 Average Attendance for Conference per Football Game: 56,852 Schools that add to their Gross Total Revenue: Stanford, U.C.L.A., Washington, Arizona State, Florida State, Louisville Schools that add to their Average WSJ Football Valuation: Washington Schools that add to their Average WSJ BB Valuation: U.C.L.A., Louisville Schools that add to their Average Football Attendance: U.C.L.A., Washington, Florida State The Atlantic Coast Conference Gross Total Revenue Average 2018: $101,576,329 Media Revenue Disbursed 2018: $29.5 million WSJ Avg. Valuation for a Football Member 2018: $169,926,416 WSJ Avg. Valuation for a BBall Member 2016: $88,976,134 WSJ Total for Both $258,902,550 Average Attendance for Conference per Football Game: 48,079 The PAC 12 Conference Gross Total Revenue Average 2018: $105,027,023 Media Revenue Disbursed 2018: $29.5 million WSJ Avg. Valuation for a Football Member 2018: $250,685,223 WSJ Avg. Valuation for a BBall Member 2016: $47,965,083 WSJ Total for Both $298,650,306 Average Attendance for Conference per Football Game: 47,218 RE: A Sober Look at the Potential Realignment of 2024 - Transic_nyc - 01-13-2020 02:13 AM With the data shown here it's an open question whether there may even be a major realignment in the immediate years ahead. Sure, if a program like OU or ND comes theoretically knocking there are at least three conferences who would take either of them. With that said, the respective programs know themselves what value they would have in an open market. So why not use that relative privileged position as leverage? So then we get to the question of whether a program like UT or OU can gain more by leveraging a stay vs leveraging for a favored move from their standpoint. On the one hand, money won't be the principle reason as both can raise loads of funds on their own. One the other, the giant risk of staying is the possibility of both losing national exposure the longer they stay behind the SEC and Big Ten in terms of gaining the spotlight. Both want to be up front and on national television and there are programs like Ohio State, Michigan, LSU, Florida, Georgia, Wisconsin, Alabama and USC who also seek to be nationally relevant. A program like Notre Dame is fine with the ACC arrangement because they knew that programs all over the country pine to get a playing date with them and still leave enough room to travel for recruiting purposes. Btw, the likes of ND, UCLA, USC (I'm surprised you didn't mention them) and Washington are out of any serious discussion because of either geography or contractual obligations. It would take extreme circumstances to the point where we would be talking a radical remake of college football, instead of just a standard realignment. (An example would be if both OU and UT wind up in the SEC, which I think the Big Ten would, afterwards, move to open talks with the PAC Cal 4 because they would be put in a position where they would be playing catch-up, but that's for another time). RE: A Sober Look at the Potential Realignment of 2024 - JRsec - 01-13-2020 02:40 AM (01-13-2020 02:13 AM)Transic_nyc Wrote: With the data shown here it's an open question whether there may even be a major realignment in the immediate years ahead. Sure, if a program like OU or ND comes theoretically knocking there are at least three conferences who would take either of them. With that said, the respective programs know themselves what value they would have in an open market. So why not use that relative privileged position as leverage? Check the metrics on U.S.C. They don't meet even the minimums of the Big 12. That's why I didn't mention them. Certainly Notre Dame can hold out, unless there is some movement and we wind up with a P4. In a P4 world the champs will wind up playing for it all and therein lies the push for Notre Dame. The key to taking Texas is for a conference to first lure away Oklahoma. They are aware of their need to be tied to Texas for recruiting purposes and while they would prefer the Longhorns be that tie, there are other ways to remain tied to Texas the state for recruiting. The third most valuable program in the Big 12 in terms of gross revenue is Kansas and Kansas realizes their precarious position in all of this. A conference which offers Kansas can undo the Big 12 especially if Oklahoma follows. Texas does have leverage and I imagine if they feel compelled to protect anyone it will be Texas Tech. I think the conference willing to take Texas Tech can land Texas. If Kansas, Oklahoma, Texas, and Texas Tech leave then schools like Notre Dame have some serious thinking to do. The fail safe option for the SEC will be to make an offer the Big 10 can't make. Texas, Texas Tech, Oklahoma and Oklahoma State is the last play it's profitable, just not nearly as much as taking just UT and OU. Both the Big 10 and SEC if they make a play will make their moves to land Texas and/or Oklahoma without having to take another school and per school payouts ranging from 66 million (minimum for the next SEC contract) up to as much as the low 80's will be leverage enough in a world where demographics turn sharply against NCAA football viewing numbers by 2035. Anyone wanting to cash in on the last decade of its golden era will need to be on board. But you are correct about what happens should Texas and Oklahoma both get taken by one conference or the other, or if they should each move to a difference conference. Their movement destabilizes the PAC and ACC. Because it widens the gap in revenue between the SEC and/or Big 10 and everyone else. It's going to get interesting in the next 2 years and we should have some definitive indications by the end of the 2023 season. RE: A Sober Look at the Potential Realignment of 2024 - XLance - 01-13-2020 06:13 AM You can throw your metrics out of the window JR. ESPN has just overpaid the SEC to own the conference lock, stock and barrel. Why? ESPN doubled down on the properties that they felt were most valuable. Realistically ESPN is bumping one of their own games off of the air to accommodate the extra SEC game. Let's look at ESPN's collegiate assets as they exist before the renewal of the Big 12 and B1G contracts. They own the ACC and SEC, they own 2 or 3 Notre Dame games per year and they own 1 Texas game per year, but control the rest of the entire Texas schedule for the next 11 years. Plus they have a new contract with the AAC. How much more inventory do they need? They did make an offer to the PAC, which we know was rejected. What we don't know is if the offer was a serious one or just an attempt to steal the conference or throw their competitors off of their track before the SEC/CBS bid. September 9, 2017 is the date that changed realignment, and has shifted future schedules. The losers: the B1G, the PAC and all of the Big 12 not named Texas. The B1G because there attempt at a short contract money grab may have backfired. ESPN has less need to pay a premium for B1G acces values. The PAC because they rejected the only platform that could make some of their games relevant and give them necessary national exposure. The Big 12 because ESPN has control over the only true value of that conference. Realignment is about managing inventory. RE: A Sober Look at the Potential Realignment of 2024 - Hokie Mark - 01-13-2020 10:51 AM Tonight LSU plays for the national championship in New Orleans... is it really appropriate to be taking a "sober look" at college football today? RE: A Sober Look at the Potential Realignment of 2024 - DawgNBama - 01-13-2020 11:33 AM (01-13-2020 06:13 AM)XLance Wrote: You can throw your metrics out of the window JR. There's something that keeps bugging me in the back of my mind. I was tempted to post about it earlier, but actually this thread is really the perfect place to mention it, IMO. What if all of these moves ESPN/ABC is making is with something much bigger in mind, like say the NFL. ESPN/ABC does have a contract with the NFL for some games, but it's a drop in the bucket compared to what FOX and CBS have. Imagine ESPN/ABC & FOX splitting up the majority of the NFL games. For a cable TV sports channel, getting the AFC or the NFC game (s) of the week would be huge!!! Put those games on cable and watch the cord cutters squirm!! How does this affect college football?? It gives CBS a chance to get back into college football. RE: A Sober Look at the Potential Realignment of 2024 - JRsec - 01-13-2020 12:05 PM (01-13-2020 06:13 AM)XLance Wrote: You can throw your metrics out of the window JR. Yes it is. ESPN is solidifying it's hold on everything South of Kentucky and Virginia and Missouri all the way into Texas which is essentially a monopoly over the two conferences with the highest % of actual viewers to possible viewers and the total hold over the largest market along the Eastern Seaboard. The PAC has the lowest number of actual viewers to possible viewers of any conference so even thought that is still a growth area, it isn't a particularly valuable one to ESPN. They do hold 49% of the Big 10 but they recognize old animosities on the part of the Big 10 and probably suspect that FOX will go hard for the rest of that inventory next time out. So yes it is a form of network war fought by proxies most likely to secure what can be secured in Texas, and possibly Oklahoma and Kansas. But why I underlined and placed in bold your last line is because product management also involves product placement. That's coming next. RE: A Sober Look at the Potential Realignment of 2024 - XLance - 01-13-2020 01:15 PM (01-13-2020 12:05 PM)JRsec Wrote:(01-13-2020 06:13 AM)XLance Wrote: You can throw your metrics out of the window JR. If product placement is a part of inventory management....so be it. If that is the case, then there is really nothing that the schools or conferences can do and continue a sports program. I think you will see value spread out, so that more top notch games can be broadcast across all platforms. You tend to think that value will be concentrated. We will know in a couple of years for sure and a lot still is to be determined by how aggressive FOX will be. RE: A Sober Look at the Potential Realignment of 2024 - Fighting Muskie - 01-13-2020 01:26 PM I think the big question right now is will the SEC entertain making an offer to admit the Texlahoma 4 as a group. It’s the easiest way to secure two of the biggest prizes out there from the combined inventory of the ACC, Big 12, and PAC 12. If they don’t take the two little brothers they may have to settle for one gem and one little brother. Texas and Texas Tech would not be a bad SEC addition and it satisfies the two expansion goals of adding premium content and locking down the South for ESPN/SEC. instead of a 40% share of Texas they will pretty much control the content for the entire state. RE: A Sober Look at the Potential Realignment of 2024 - JRsec - 01-13-2020 02:29 PM (01-13-2020 01:26 PM)Fighting Muskie Wrote: I think the big question right now is will the SEC entertain making an offer to admit the Texlahoma 4 as a group. It’s the easiest way to secure two of the biggest prizes out there from the combined inventory of the ACC, Big 12, and PAC 12. That is the question but not for the SEC, but for ESPN. I definitely think ESPN wants all of Texas. The question then becomes does ESPN see Oklahoma's presence in DFW as essential as well, and do they want their national brand? If so the price might well be OSU too. If not they let OU and Kansas head to the Big 10. Of course FOX will be bidding too. RE: A Sober Look at the Potential Realignment of 2024 - XLance - 01-13-2020 03:17 PM (01-13-2020 02:29 PM)JRsec Wrote:(01-13-2020 01:26 PM)Fighting Muskie Wrote: I think the big question right now is will the SEC entertain making an offer to admit the Texlahoma 4 as a group. It’s the easiest way to secure two of the biggest prizes out there from the combined inventory of the ACC, Big 12, and PAC 12. If this is true (that ESPN wants all of Texas for several reasons), then we can assume: that conferences will not pass the 16 member limit it is very, very hard to integrate more than two schools at a time Texas has four schools in the Big 12 which will need to be assigned to the SEC or the ACC The SEC and the ACC will have two openings each if both go to 16 West Virginia is the odd man out and likely headed to the AAC to replace UConn Notre Dame will not join the ACC as a full time member ESPN does not see long term value in Oklahoma beyond the RRR The questions are then how do you break up the Texas inventory to benefit both the SEC and the ACC? 2 and 2, private/public...two private, two public. Which conference benefits most from being in the Dallas market? RE: A Sober Look at the Potential Realignment of 2024 - Wedge - 01-13-2020 07:56 PM If ESPN wanted to control the CFB market in Texas, all they'd have to do is acquire all Big 12 TV rights in the next contract. RE: A Sober Look at the Potential Realignment of 2024 - JRsec - 01-13-2020 09:12 PM (01-13-2020 07:56 PM)Wedge Wrote: If ESPN wanted to control the CFB market in Texas, all they'd have to do is acquire all Big 12 TV rights in the next contract.True, but Texas and Texas Tech gives it to them for the price of 2 not 10. RE: A Sober Look at the Potential Realignment of 2024 - Wedge - 01-13-2020 10:26 PM (01-13-2020 09:12 PM)JRsec Wrote:(01-13-2020 07:56 PM)Wedge Wrote: If ESPN wanted to control the CFB market in Texas, all they'd have to do is acquire all Big 12 TV rights in the next contract.True, but Texas and Texas Tech gives it to them for the price of 2 not 10. It's a higher price per team in the SEC, and the SEC would demand an even larger amount per team if they landed UT and OU. I think that OU and UT ultimately won't pursue the SEC for the same reason that Bobby Bowden didn't want to go there, but I suppose we will all find out in a few years. RE: A Sober Look at the Potential Realignment of 2024 - ICThawk - 01-13-2020 10:37 PM (01-13-2020 03:17 PM)XLance Wrote:(01-13-2020 02:29 PM)JRsec Wrote:(01-13-2020 01:26 PM)Fighting Muskie Wrote: I think the big question right now is will the SEC entertain making an offer to admit the Texlahoma 4 as a group. It’s the easiest way to secure two of the biggest prizes out there from the combined inventory of the ACC, Big 12, and PAC 12. I am having some problems understanding/agreeing with at least some of your assumptions. I don't understand why a conference will not necessarily pass 16 members. A conference can certainly decide to stop at 16 but going to 18, 20 or even larger may only be out of bounds for financial reasons. Integrating one new member is a task and certainly the more you do at once the more "potential" problems the conference would face but it's certainly manageable, especially with some planning, as would be the case since the decision would probably made (at least behind the scenes) several years in advance. To get "all" of Texas why do you need every school in Texas from the Big12? Are you going to have to add Rice, UH, Texas State, etc. just so you can get "all" of Texas? I think that UT and Tech would give you such a high percentage (along with A&M) that paying for Baylor & TCU would be rather expensive for what few "fans" they would "add", even at Big12 rates. Geographically it makes little sense for anyone other than West Virginia to join the ACC, at least for anything except football (and even then it would be quite a stretch, even as a "partial"). All you've probably done with any current Big 12 member is a reverse West Virginia outlier. And, until/unless ND decides to join the ACC "full-time", I'm not sure the ACC is interested in other schools. (I would also wonder if that would create problems for ESPN by causing a contract re-negotiation). Besides, given the term of the ACC deal with ESPN and that fact that the ACC is "stuck" in a rather low priced contract for the next 15+ years, I'm not sure there are going to be any P5 schools lined up at their door. We may get an better idea of what value, if any, ESPN places on Oklahoma when OU's T3 comes up for bid in a couple of years. Anyway, those are my thoughts for what they are worth (assuming they are worth anything) about your assumptions....and conclusions. RE: A Sober Look at the Potential Realignment of 2024 - JRsec - 01-13-2020 10:38 PM (01-13-2020 10:26 PM)Wedge Wrote:(01-13-2020 09:12 PM)JRsec Wrote:(01-13-2020 07:56 PM)Wedge Wrote: If ESPN wanted to control the CFB market in Texas, all they'd have to do is acquire all Big 12 TV rights in the next contract.True, but Texas and Texas Tech gives it to them for the price of 2 not 10. They would only add at most ~4 million together to the SEC so it's still cheaper. RE: A Sober Look at the Potential Realignment of 2024 - Fighting Muskie - 01-13-2020 11:04 PM Going past 16 isn’t impossible—it’s just a radical departure from the traditional paradigm. An 18+ member conference is really more like a confederation of programs. You’re not going to play everyone every year or maybe even every other year but all of the programs have a shared financial interest. Obviously you’re still going to have protected annual rivalries, just not as many. RE: A Sober Look at the Potential Realignment of 2024 - Transic_nyc - 01-14-2020 04:18 AM (01-13-2020 02:40 AM)JRsec Wrote: . I think ND can hold out for much longer than that: http://businessofcollegesports.com/2020/01/13/sec-and-notre-dame-big-winners-in-college-football-playoff-payouts-since-2014/ Quote:When you take into consideration that most conferences, with the current exceptions of the SEC and Big 12 (who award bonuses to participating teams), divide all bowl money equally, Notre Dame has done better as an independent. That wouldn’t be the case if Notre Dame hadn’t appeared in the Fiesta Bowl in the 2015 season ($4M payout on top of its base amount) or in the semifinals in the 2018 season ($6M payout on top of its base amount). Anything ND receive above a base amount is basically F U money for them. Even if they weren't making bowl money I doubt that could motivate them to change. Consequently, if the Big 12 continues to give bonuses to programs participating in major bowl games then that might be enough incentive to keep the programs together unless the intangibles of moving combined with the financial incentive outweigh the benefit of staying. It's there that speculation is warranted. What are the Big Ten and SEC willing to offer to win over skeptics within those more valuable programs to make a move viable? This time, assuming your analysis is correct, there won't be alternatives beyond not expanding, to those Big 12 programs we've talked about. RE: A Sober Look at the Potential Realignment of 2024 - HiddenDragon - 01-14-2020 09:10 AM These new TV deals are going to end up creating a P-2, SEC and B1G. Every other conference will be picking up the scraps. RE: A Sober Look at the Potential Realignment of 2024 - bullet - 01-14-2020 11:29 AM (01-13-2020 11:04 PM)Fighting Muskie Wrote: Going past 16 isn’t impossible—it’s just a radical departure from the traditional paradigm. An 18+ member conference is really more like a confederation of programs. You’re not going to play everyone every year or maybe even every other year but all of the programs have a shared financial interest. Obviously you’re still going to have protected annual rivalries, just not as many. Going beyond 14 is a TV contract, not a conference. Unless you do pods (which failed miserably when they tried in the WAC, conference commissioners even in the Big 10 finally figured out KISS instead of legends and leaders), you hardly play teams in the other division. That will not be acceptable with Big 10 and SEC members, who are the most likely to think about getting bigger. Having a 2 conference TV contract and commissioners office is more likely than going beyond 14 and vastly more likely than going beyond 16. 20 basically forces you to go to an unproven pod system and 9 conference games. It puts the conference's stability at risk gambling that fans will understand pods. ESPN can provide carrots, but they don't own the votes of the presidents. |