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+---- Thread: MW digital stats for Fall 2017. (/thread-840025.html)
MW digital stats for Fall 2017. - MWC Tex - 01-13-2018 12:14 PM
Thanks to the MW Conference for posting some info regarding some stats for the digital viewer ship.
http://www.themw.com/news/2018/1/12/look-at-fall2017.aspx or https://www.youtube.com/watch?time_continue=84&v=Hly2HAtd0z8
Quick Notes:
Football on Facebook
In partnership with Stadium 6 Facebook games were broadcasted.
Total 4.5 million views.
Averaged 5,700 engagements (chat section during the games)
New MW Website
July 2017 to December 2017 reported a 12.4% increase in the number of session over last period of July 2016 to December 2016.
Average duration increased 31 seconds from 2016.
Football Media Summit
Content reached more than 7.5 million people.
Twitter video views increase 1,289%
Basketball Media Summit
Had 91,902 viewers during the event.
Twitter combined audience handles had a 15% increase. Women's (@MW_WBB) has a 26% increase.
Instagram total audience had a 15% increase.
Facebook: The MW became the first to partner with the NCAA to simulcast institutionally-produced men's basketball games to March Madness channels.
Comparisons of Twitter audience reached compared to other conferences.
MW: 39,514,704
PAC: 31,290,865
B10: 27,945,138
AAC:13,784,725
Rank of the MW against the 10 FBS conferences:
Instagram content posted: 2nd
Facebook content posted: 3rd
Twitter content posted: 5th
Twitter engagement rate: 5th