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Buffalo Brand - TimBuck2 - 12-24-2013 05:59 PM

At first I was going to tag this on to an existing thread on this forum as a random question, but there isn't much going on here.

Anyway, I was reviewing the MAC attendance stats and noticed Buffalo had done pretty well over the past few years, right there in line with the rest of the conference. Then a huge jump in 2013.

Now I don't know what attendance was before 2009, but seeing as how the team hasn't had a history of winning, could it be that the marketing campaign the university started a few years back to brand itself as the state of New York school helped attendance (also enrollment, exposure, recruiting, etc)?

Cool idea the university had.

Thanks.


RE: Buffalo Brand - Bull_In_Exile - 12-26-2013 10:07 AM

(12-24-2013 05:59 PM)TimBuck2 Wrote:  At first I was going to tag this on to an existing thread on this forum as a random question, but there isn't much going on here.

Anyway, I was reviewing the MAC attendance stats and noticed Buffalo had done pretty well over the past few years, right there in line with the rest of the conference. Then a huge jump in 2013.

Now I don't know what attendance was before 2009, but seeing as how the team hasn't had a history of winning, could it be that the marketing campaign the university started a few years back to brand itself as the state of New York school helped attendance (also enrollment, exposure, recruiting, etc)?

Cool idea the university had.

Thanks.

I don't think the branding had a lot to do with the attendance boost this year. But I think the effort behind the branding and it's offshoots (the concerts, the east club, stampede square, ...) were a big part of it..

Next year UB will reportedly have seven home games.