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+---- Thread: NBC, CBS brand sports networks by tying into parent company broadcast deals (/thread-572374.html)
NBC, CBS brand sports networks by tying into parent company broadcast deals - TripleA - 05-29-2012 10:58 PM
Potentially good news for our negotiations later this year.
http://www.variety.com/article/VR1118054673?refCatId=14
Excerpts:
Fox Sports networks, meanwhile, have hung their ratings hat on rights deals with local-market teams. And with the cost of those deals steadily climbing, that leaves NBC and CBS to carve out a different strategy, one in which the rebranded channels must leverage ties to their parent network in order to survive and prosper.
"There's not a lot of properties available to us," says NBC Sports Network programming president Jon Miller.
CBS Sports Network doesn't have the same kind of market penetration as NBCSN: NBC Sports Network is connected in 79.3 million homes (as a comparison, ESPN is in more than 100 million homes) and CBSSN is in north of 46 million, many of those on a pay tier, and its ratings aren't officially tracked by Nielsen. But the blueprint for the Eye spinoff is similar to the Peacock's.
"NBC Sports Network will be an important destination for Olympics fans this summer as we continue to grow the network," Miller says.
RE: NBC, CBS brand sports networks by tying into parent company broadcast deals - MiddleTiger - 05-30-2012 07:44 PM
(05-29-2012 10:58 PM)TripleA Wrote: Potentially good news for our negotiations later this year.
http://www.variety.com/article/VR1118054673?refCatId=14
Excerpts:
Fox Sports networks, meanwhile, have hung their ratings hat on rights deals with local-market teams. And with the cost of those deals steadily climbing, that leaves NBC and CBS to carve out a different strategy, one in which the rebranded channels must leverage ties to their parent network in order to survive and prosper.
"There's not a lot of properties available to us," says NBC Sports Network programming president Jon Miller.
CBS Sports Network doesn't have the same kind of market penetration as NBCSN: NBC Sports Network is connected in 79.3 million homes (as a comparison, ESPN is in more than 100 million homes) and CBSSN is in north of 46 million, many of those on a pay tier, and its ratings aren't officially tracked by Nielsen. But the blueprint for the Eye spinoff is similar to the Peacock's.
"NBC Sports Network will be an important destination for Olympics fans this summer as we continue to grow the network," Miller says.
Key quote to me was, "Ultimately though, execs at both networks feel the cablers' future depends on their ability to tie themselves to their parent companies." I can see them cross promoting the Big East and Notre Dame on both networks. Even RC Johnson, our idiot AD, mentioned today that they proposed double and even triple header weekends on NBC around Notre Dame and the BE.
RE: NBC, CBS brand sports networks by tying into parent company broadcast deals - TripleA - 05-30-2012 07:51 PM
(05-30-2012 07:44 PM)MiddleTiger Wrote:I agree. I put the parent company thing in the first quote, just didn't bold that part. Triple headers on NBC itself would be a good thing.(05-29-2012 10:58 PM)TripleA Wrote: Potentially good news for our negotiations later this year.
http://www.variety.com/article/VR1118054673?refCatId=14
Excerpts:
Fox Sports networks, meanwhile, have hung their ratings hat on rights deals with local-market teams. And with the cost of those deals steadily climbing, that leaves NBC and CBS to carve out a different strategy, one in which the rebranded channels must leverage ties to their parent network in order to survive and prosper.
"There's not a lot of properties available to us," says NBC Sports Network programming president Jon Miller.
CBS Sports Network doesn't have the same kind of market penetration as NBCSN: NBC Sports Network is connected in 79.3 million homes (as a comparison, ESPN is in more than 100 million homes) and CBSSN is in north of 46 million, many of those on a pay tier, and its ratings aren't officially tracked by Nielsen. But the blueprint for the Eye spinoff is similar to the Peacock's.
"NBC Sports Network will be an important destination for Olympics fans this summer as we continue to grow the network," Miller says.
Key quote to me was, "Ultimately though, execs at both networks feel the cablers' future depends on their ability to tie themselves to their parent companies." I can see them cross promoting the Big East and Notre Dame on both networks. Even RC Johnson, our idiot AD, mentioned today that they proposed double and even triple header weekends on NBC around Notre Dame and the BE.
RE: NBC, CBS brand sports networks by tying into parent company broadcast deals - RUfan03 - 05-30-2012 10:21 PM
There definitely has to be a tie in between the sports network and the parent network. Since Notre Dame is currently with NBC I see some sort of tie in between the Big East and Notre Dame football. Remember Notre Dame's other sports are in the Big East. This may give NBC an edge over CBS in the negotiations.