Quote:Effective as of July 1, 2026, Edward Jones & Co., L.P. (“Edward Jones”) entered into a marketing and sponsorship agreement with Learfield Sports, LLC (“Learfield”), as the designated multimedia rights holder for Duke University, the University of North Carolina at Chapel Hill, and the University of Oregon athletics programs. Under the agreement, Edward Jones receives certain promotional rights and sponsorship benefits, including designation as the “Official Wealth Management Partner of Duke Basketball,” the “Official Wealth Management Partner of Carolina Basketball,” and the “Official Wealth Management Partner of Oregon Athletics,” as applicable. Edward Jones also receives additional sponsorship benefits, including use of university trademarks and logos, advertising placements during athletic broadcasts, in-venue signage, social media integrations, digital advertising campaigns, game sponsorships, hospitality benefits, financial literacy event opportunities, and certain student-athlete NIL activation rights.
As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay Learfield Sports, LLC sponsorship fees totaling $33,979,532 over the initial four-year term of the agreement (July 1, 2026 through June 30, 2030), payable in installments pursuant to the agreement. If the parties mutually exercise the extension option for the 2030–2031 contract year, Edward Jones would pay an additional $9,122,386, bringing the total potential sponsorship fees under the agreement to $43,101,918.
Learfield Sports, LLC, Duke University, University of North Carolina at Chapel Hill, and the University of Oregon are not current clients of Edward Jones. These entities were compensated for this endorsement. To the extent any university, athletic department, student-athlete, coach, broadcaster, or other person provides an endorsement or testimonial concerning Edward Jones, its financial advisors, or its investment advisory services in connection with this sponsorship, such endorsement or testimonial is compensated through the sponsorship arrangement described above.

(08-31-2026 08:49 PM)Dr Dawgma III Wrote:  Word on the street is Dook football signs multi-decade deal with Charmin Ultra.

A multi-year sponsorship (makes) Progressive the presenting sponsor of the Florida State–Miami rivalry.



Dating back to 1951, the Florida State–Miami rivalry has become one of the most anticipated matchups in college football.
....
Beginning with the 2026 season, Progressive (Insurance) will serve as the presenting sponsor of the Florida State–Miami rivalry, with the relationship spanning both schools and their respective home football seasons.

As part of the sponsorship, Progressive field logos will be prominently displayed on the playing surface at every Florida State home football game throughout the season and at every Miami home football game throughout the season. The season-long field presence will provide Progressive with consistent, high-impact visibility across two nationally recognized college football programs.
....
The partnership was facilitated by Legends Global in collaboration with Florida State Athletics and the Miami Hurricanes' athletics partnership team.

(08-31-2026 04:35 PM)Lenvillecards Wrote:  Louisville has reached an agreement with L&N to put their logo on football & volleyball jerseys. L&N has their name on the volleyball arena, football stadium & field. Details of the agreement haven’t been made public as of yet.

https://www.wdrb.com/sports/louisville-football-volleyball-to-wear-l-n-jersey-patches-in-expanded-sponsorship-deal/article_9ef9a805-d383-4649-9d0b-ac315f7ff538.html


Go Cards!

(08-31-2026 04:16 PM)Hallcity Wrote:  I’m curious about the ACC schools who have signed deals to place corporate logos on their football fields and basketball courts. Duke just announced a deal to place the Edward Jones logo on the court at Cameron Indoor Stadium. There’s been no announcement about the football field but I expect that’s coming. There’s been no word about the revenue for Duke and probably there won’t any news since Duke is private.

What is your favorite school doing?

Also, is there a pending deal at the conference level to put logos on uniforms? Are individual schools making such deals?

(09-03-2026 05:31 PM)MainePony Wrote:  

(08-31-2026 04:16 PM)Hallcity Wrote:  I’m curious about the ACC schools who have signed deals to place corporate logos on their football fields and basketball courts. Duke just announced a deal to place the Edward Jones logo on the court at Cameron Indoor Stadium. There’s been no announcement about the football field but I expect that’s coming. There’s been no word about the revenue for Duke and probably there won’t any news since Duke is private.

What is your favorite school doing?

Also, is there a pending deal at the conference level to put logos on uniforms? Are individual schools making such deals?

SMU is partnering with Progressive Insurance. We hope you’ll see Flo incorporated into our advertising soon ?


https://sports.yahoo.com/articles/smus-field-logo-partnership-progressive-023121327.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABVymUDnXh2ijr04Zup8x4g8aZbzpGagm6VJl1UKwWgs2EOXgyaVgdAP_oE1zGFEGjcbo8TsAUbvhwfjtAPLvx0qDCfKF5jzHwOzn8ohTpKTJDGvfLgatPs_WoU-c9V792poR-CgtAHQzmAvzHtyKvhIKIwlYhSEMrftz0PFrcTZ

(09-15-2026 10:08 AM)Lenvillecards Wrote:  Louisville announces strategic brand partnership with Ripple (XRP Crypto) that will place logo on the court in the Yum Center.

https://gocards.com/news/2026/9/15/general-louisville-athletics-announces-strategic-brand-partnership-with-ripple


Go Cards!

(09-15-2026 12:04 PM)dgrace4cards Wrote:  

(09-15-2026 10:08 AM)Lenvillecards Wrote:  Louisville announces strategic brand partnership with Ripple (XRP Crypto) that will place logo on the court in the Yum Center.

https://gocards.com/news/2026/9/15/general-louisville-athletics-announces-strategic-brand-partnership-with-ripple


Go Cards!

I saw Kansas for basketball and Florida gators for football also have XRP. Devil in the details of what Heird negotiated us to get....And it better not fluctuate with crypo bull and bear runs! LOL!