The Beaver
Heisman

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RE: 2026 Football Game Time Speculation/Announcements Thread
(09-04-2026 07:52 AM)Frank the Tank Wrote: (09-02-2026 04:23 AM)schmolik Wrote: (09-02-2026 12:57 AM)The Beaver Wrote: (09-02-2026 12:30 AM)bryanw1995 Wrote: (09-01-2026 03:33 PM)schmolik Wrote: I've never been to a Texas A&M home Saturday but I imagine its atmosphere is similar to State College. I can't imagine a lot of alumni and non students live in College Station and the majority of them probably live in large Texas cities like Dallas and Houston and their suburbs, very similar to Penn State alumni coming from Philadelphia and Pittsburgh and their suburbs. It's very different getting them to come in on a Saturday vs. a Friday. We ask the same question about why there aren't more P4 vs. P4 games. A lot of the Penn State's and Texas A&M's want to play seven home games vs. six because one extra home game is big business in terms of ticket sales as well as for the local community. Moving the game to a Friday the school potentially loses on ticket sales or maybe they still sell but lose other revenue in other places (they may not stay the whole day and eat and shop). Why can't the networks just give the schools more money to make up for it? They can but they already have enough money. If I'm the networks, I'd rather try to buy out the cupcake games before I try to convince them to play Friday night games. Last year Texas-Ohio State drew 16 million. If Ohio State and Alabama played three Power games every year FOX (or ESPN) would be swimming in cash. Why doesn't it happen?
Do I think eventually Michigan and Ohio State will cave and play Friday night games. I won't say never. But we know they did push back on NBC's Saturday contract when it came to November night games.
https://www.espn.com/college-football/st...ncertainty
Back in 2006 Ohio State and Michigan played a game on ABC at 3:30pm. They got an unheard of rating for a regular season game, over 21 million viewers!
https://www.sportsmediawatch.com/2023/11...ecord-fox/
You'd think ABC would be able to ask Ohio State and Michigan to play their game annually at 3:30pm. They've never had it at 3:30pm since then and it's not just FOX, it's been on ABC at noon even before FOX took over "The Game"! If Michigan and Ohio State won't even move a game to 3:30pm, good luck convincing them to play a Friday night game. To put something else in comparison, the Red River Rivalry was a noon game. Once Texas/Oklahoma went to the SEC, ABC moved the game to 3:30pm. It's been 3:30pm three years running. Last year ABC got the Iron Bowl to go to prime time after playing at 3:30pm most years. Yet ABC couldn't get Michigan-Ohio State to play at 3:30pm to benefit them.
Since NBC took over prime time,
Michigan played Purdue Nov. 4, 2023 (NBC) and Purdue Nov. 1, 2025 (BTN) in prime time. Both were the first week of November.
Ohio State played Michigan State Nov. 11, 2023 (NBC) and UCLA Nov. 15, 2025 (NBC) in prime time. They look like they would be more open.
The game I'm looking at this year is Michigan at Oregon Nov. 14, 2026. Obviously that game won't be the Big Nooner. If that game is not in prime time, I'll probably Michigan blocked it.
And NFL mentality doesn't necessarily work in college. NFL owners are mostly businessmen. College presidents and AD's do have some academics in their minds too. How many times do we talk about how Notre Dame would be better off in the Big Ten and also they'll never join a conference. If Notre Dame thought like NFL owners they'd be in the Big Ten or SEC right now. Could the trend be changing? Of course. This decade we've seen USC leave the Pac 12 for the Big 10 and Texas join the SEC. I'll believe anything. But Michigan has definitely pushed back a lot and we know Michigan is as "academic" as they come. Does Michigan have a price when it comes to Friday Night games. Yes. Their price is higher than any other Big Ten team.
I've said before Friday is the "4th" game. It will never replace Saturday. If the schools that "aren't good enough" for Saturday games want to play Friday, knock yourself out. The schools that are good enough shouldn't have to.
Oh yeah, you don't want to drive into town on game day, the traffic is nuts coming from San Antonio, Houston or Waco (DFW drivers go through Waco to get to College Station). If a game was on a Friday, it would be a huge hassle and people would no doubt complain, but I don't have season tickets so it wouldn't be nearly as much of a hassle for me. However, if it's announced in January, well, everyone has plenty of time to plan for it, and if you have season tickets then you're normally sneaking out of work at noon on Friday to beat the traffic into CS, anyway. Would it cost us actual tickets sold and/or gameday revenue? Would it hurt local businesses that rely on those 7 Saturdays a year for a huge % of their overall business? Ehhhh, depends on the game I think. We could take an SEC game like Auburn that SHOULD be a big ratings game but never gets more than 2-3m, an A&M vs Auburn game on a Friday night would sell out easily and would activate SEC fans everywhere to tune in, probably juicing the ratings for everybody. And any SEC game is such an event that I think the local businesses would still clean up, they'd just be crazy busy on Friday and Saturday instead of Saturday and Sunday for that game. For the weather, if it's early November in College Station, it's probably really nice, which is unlikely to be the case in Pennsylvania or Michigan. Perhaps this is an idea for both conferences that just needs to be worked into the next agreements, and the individual schools can do some horse trading with the conferences and even media partners to sort things out then?
If it damages relations with rich alumni then its not worth it. It just isn't. And if Fox offers a "big" bonus for the Big Ten to get OSU involved and then only one eighteenth of it goes to OSU then it isn't a big bonus anymore, its a little bonus, not enough to offset what OSU loses. For the "lesser" schools that are struggling to get on network television there is that massive benefit that comes with the Friday games, for the larger programs there isn't. Interesting that Iowa have also banned Friday games but Nebraska hasn't. You'd think that both of them would have massive portions of their crowd coming from out of town and that both would be operating under the same general conditions in a way that, say, Illinois or Indiana aren't.
Great point about the TV revenue Beaver. Fox, CBS, NBC, ESPN/ABC, Amazon, etc can throw all the money they want but under the current contracts media revenue is split evenly. I'm not sure how ticket sales are split in the conferences. What definitely isn't split evenly is the effect on local businesses. The State College's and College Station's and Tuscaloosa's depend hugely on the football teams these games. Maybe the only way to get the top schools to play Friday nighters is to give them a bigger share of the revenue pie to make up for the larger share of lost revenue from trading a Saturday game for a Friday game. Just offering 1/18 or 1/16 doesn't give them enough of an incentive.
But it’s not just complaining about Friday games.
People don’t want too many Big Noon games.
But then people also don’t want too many prime time games, especially when it gets cold in November.
And then people want a specific rivalry game to be at a specific time on top of it.
It never ends.
Once again, I’m not saying a single school *prefers* Friday games or even certain times on Saturday.
My point is that the private investors ARE coming and are already here in some cases, whether it’s private equity in the traditional sense or what LSU is looking to do in terms of providing equity to a handful of mega-contributors.
And when private investors come in, you no longer can say, “Eh - we’ll take a haircut on media revenue because we don’t like the time slots.” Those days will soon be over. When people invest in your team like an NFL franchise, then the bargain is that you need to maximize revenue like an NFL franchise… and the most *valuable* NFL teams are the ones that play on odd days and non-Sunday afternoon time slots the *most*. It’s essentially the *opposite* of college. A lot of people here clearly haven’t dealt with private equity - turning down what would clearly be additional money for personal preferences is simply not a choice with them.
You say major league football is the comparison, I say that if you're not careful it becomes minor league baseball. For big programs with big egos that care about maintaining mega-donor support its a different calculus than poor sisters just along for the ride. And those "annoying" traditions, hoops to jump through, traditions and rivalries to maintain, gameday atmosphere, etc, are what lead to lifelong fans that eventually become five and six figure donors. They're literally what you're buying when you buy college athletics. The money from the "novel" revenue streams PI was supposed to be making from the proposed Big Ten deal was from on-campus advertising and other branding stuff. You're buying the brand and the brand is stuff like night-time white outs, a full Big House, the Big Game being played at the exact same time every year, the Cyhawk, the Apple Cup, the Rose Bowl. We also know who turned down PI when the Big Ten tried it last year and it was two of the "Big 4" (or Big 5/6, though the clock is ticking on Nebraska to maintain status and Oregon's failed to really clear the gap conclusively.) Michigan is no speed bump, they aren't going to give up a nickel so Minnesota can make a dime.
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