quo vadis
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RE: Sports Business Journal: FOX and B1G have deal in place
(06-21-2022 05:05 AM)schmolik Wrote: (06-20-2022 10:09 PM)Frank the Tank Wrote: (06-20-2022 08:47 PM)Transic_nyc Wrote: ESPN hates the Big Ten. However, despite the wishful thinking of the pro-SEC honks on this board, they realized we're too strong to be brought down. So they're trying to find a way to use the Big Ten to their advantage.
At the end of the day, I just don't think the conference is better off with a network that has made its biases well known and go, instead, with a combo that can give the conference its unique ecosystem which, therefore, removes the need to play nice with a corporation that is aligned with the anti-North bias.
The Walt Disney Company might be many things, but anti-North isn’t one of them.
Speaking as Big Ten guy, I think a lot of Big Ten fans simply whine too much about supposed ESPN bias. I’m frankly tired of it. The editorial bias on the talking head shows will ALWAYS be for whoever is winning at the time, whether it’s the Yankees, Warriors or, yes, the SEC. If the Big Ten isn’t winning national championships in football or basketball, why on Earth should we ever expect editorial bias in our favor? Unless the Big Ten starts consistently beating the SEC in the playoff games that matter, what leg do we have to stand on here? As a conference, we’re essentially like those teams that are the richest in the sport with the highest payrolls yet don’t win the big one. Those types of entities don’t exactly engender much sympathy with the general public. It’s like expecting ESPN to provide glowing coverage to a Yankees team that loses the division to a Rays team with a fraction of its payroll. No one outside of partisan Yankees fans cares to hear it. I love the Big Ten as much as anyone, but objectively speaking, our performance in the key sports of football and basketball has simply been underwhelming this century considering that we have had the biggest financial advantages of anyone.
Now, financial bias is separate purely about green: whoever makes them money is favored and, on that front, the Big Ten will always be favored and an important property for ESPN or any other network. ESPN might spend entire days serving up hot takes on the Cowboys, LeBron and the Big Ten, but when it comes to actual important part of the schedule in prime time, ESPN badly wants and pays up for all of their respective games.
It does seem unprecedented for ESPN to give one conference one time slot exclusively for football and not just on ESPN but ABC. Right now most of ESPN's prime time games are SEC games but not all of them (usually when CBS hosts a prime time SEC game). It may not be anti Big Ten but it certainly is pro SEC. For years ABC/ESPN has scheduled all games regardless of conference and let the strongest games have the best slots.
Does the SEC deserve a weekly network game a week? Yes. Have they in the past? Yes. But that was on a network that had served only one conference. Right now ABC (ESPN) is saying that the SEC is the best or most viewed conference while still having the ACC in hand and wanting to negotiate with other conferences and trying to convince them that they are still important. If FOX gives the Big 10 the Big Nooner slot exclusively, the Pac 12 is going to want an exclusive slot too. FOX and ABC will likely say no and ESPN could offer the late night slot and the Pac 12 will likely take it. The Big Ten negotiations will be interesting. Will the Big Ten get the Big Nooner permanently? Will they get the CBS 3:30pm slot? It will be interesting to see dueling SEC vs. Big Ten each week. Will this set off network time slot negotiations and will the Pac 12 get anything? Technically the ACC has no bargaining power with ESPN right now but could they strike a deal and get maybe the noon ABC time slot (if the Big 10 strikes with FOX for noon games, the SEC is content with 3:30pm on ABC, and the Pac 12 has little interest for noon games, so why not let the ACC have them?)
I don't know if I want the Big Ten to sign with ESPN if it means top Big Ten games get dumped to ESPN. I'd rather them go to CBS or NBC. I only want to sign with ESPN if we get a guarantee of a certain number of games on ABC.
A couple things.
First, ESPN wasn't going to miss a chance to get the "cream" SEC package that CBS was relinquishing. That's just too much good content no matter what else is out there.
Also, I bet once the B1G numbers come out, it will be clear ESPN also got that CBS content at a relative bargain. They signed that deal almost two years ago, and I bet the price for similar B1G content will be even more, thanks to continuing rises in rights fees.
Second, IMO there is little chance that (a) Disney and the B1G won't reach a deal for part of the package, or (b) that B1G games will be 'dumped' to a lesser outlet if they do.
The B1G knows that being on Disney is important for exposure and to avoid getting tied in with one network, which IMO is a strategic goal of the B1G.
OTOH, Disney knows that B1G football is very popular, right up there with the SEC. So the B1G will want Disney involvement (along with other networks), and Disney will be willing to pay good money to be involved. Also, Disney will have little incentive to dump B1G games with top-rating potential on to a lesser outlet (if one even should consider ESPN to be a lesser outlet, which I don't necessarily agree with). They will find space for big B1G games on ABC, regardless of their other deals.
The SEC commitments might hurt the PAC or Big 12, but it won't hurt the B1G.
Just MO, we'll see.
(This post was last modified: 06-21-2022 09:44 AM by quo vadis.)
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