(06-16-2022 11:25 PM)Milwaukee Wrote: .
For every person who expects the SEC to stop expanding, there seems to be someone who expect either a continuing expansion or a merger resulting in fewer than 5 power conferences.
Question: Why do so many people seem to expect further SEC expansion of some kind (either adding members or merging/absorbing other conferences)?
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Because major brands in the ACC and PAC will not abide a 30-40 million dollar deficit and there are accretive moves remaining. Not moves as monumental as OU and UT. Frank is right about that, but moves which pay their own way and add some value. USC and Notre Dame would absolutely be a move which jumps someone's needle. The States of Virginia and North Carolina add potentially 21 million to markets and bring brand value to boot. If hoops are further monetized they look even more viable.
So the short sweet answer is monetary disparity. It will never have been greater between P5 conferences. Therefore declaring it's over seems very premature to me. The stresses for further consolidation are greater than ever, and it's not conferences driving this, it's networks. Conferences play along for larger paydays while heading into a period of negative demographics. Networks are looking at synergistic pairings which drive ratings and how better to sew up what you need than through solid product placement and consolidation, particularly if you are able to separate product by pay grade.
Could we settle in at 4 or 5 key conferences? Sure. But I ask you, do you really believe Oregon, Washington, Cal, U.C.L.A., U.S.C., Notre Dame, Clemson, F.S.U., Virginia, Virginia Tech, Duke, North Carolina, and Miami will enter the NIL and Pay for Play era at such a disadvantage in media revenue? I'd say the odds of some school seeking to join the SEC or Big 10 is palpable, maybe even compelling.
Is there a way this ends with just one more move? Maybe. Maybe N.D. & Kansas or USC join the Big Ten and then no major moves are left. But would that end it? The disparity would be greater than ever! So???
The truth is simply this, nobody knows what happens next! Could be nothing, or it could be massive. Why has anyone moved since 2010? Money and Security. Well we face a massive shift in interest in football when Boomers pass. We face very real financial issues. We face shifting power globally and that brings massive insecurity and uncertainty. With automation and remote working we face new job skill requirements which are less social and more specific and which may not match old curricula. So I see none of the motivations for movement being eliminated, rather I see them being exacerbated. But that's just my opinion.
And being familiar with culture in the South I could easily see the accommodation of other key Southern schools. Football in the South is a social and even familial event and business is discussed and finalized in skyboxes. There is a network already in place between states and their endeavors. I'm sure this goes on regionally across the nation. Money alone therefore would not be the only motivation, access and inclusion would play a part.
But as with all things in life, we'll see!