(10-11-2021 04:23 PM)Attackcoog Wrote: Look---the plan has merit in some situations. For starters, the TV deals of conferences involved have to almost exactly the same media value so that any horse trading of schools has no real financial repercussions for the respective TV deals. Secondly---it needs to be the best road forward for both conferences.
Okay, let's say that C-USA and SBC have the same media deal, so that's not a factor. And the MWC/AAC/MAC are locked into membership after AAC takes four C-USA schools: UAB, North Texas, UTSA and Old Dominion.
I really don't want to argue about who the AAC takes. Everyone ignore that and focus on the ramifications of the hypothetical
20 teams left in C-USA and SBC. And they work together, swap some members and Western group of 10 and an Eastern Group of 10, right? Sun Belt is the West, C-USA is the East for the fewest swaps: Four. C-USA trades UTEP, Rice, La Tech and So Miss; SBC trades App St, Coastal, Ga St, Georgia Southern.
SBC: So Alabama, Troy, ULM, ULL, Texas St, Ark St, UTEP, Rice, La Tech and So Miss.
CUSA: Charlotte, Marshall, MTSU, WKU, FIU, FAU, App St, Coastal, Ga St, Ga Southern.
The idea here is that:
A. You save money creating a few more bus trips and needing less flights.
B. Your inventory is better because local rivalries are more intense.
Sure, valid. But what comes NEXT? How are they better off?
Here's the last 8 years of performance by the conferences:
NO SWAPS:
C-USA: .478 football, .506 MBB
SBC: .488 football, .517 MBB
TRADE:
C-USA: .495 football, .528 MBB
SBC: .446 football, .505 MBB
So Sun Belt gets worse, C-USA gets better. Um, if I'm the Sun Belt, I'm saying no thanks. But I'll pretend they play nice for a second.
Now what happens with the NEXT TV DEAL?
NEW C-USA has the states of WV, KY, TN, FL, NC, GA, SC in their footprint. Total population of 61 million people.
NEW SBC has the states of TX, LA, AR, AL in their footprint. Total population of 41 million people.
But let's look at it BEFORE:
C-USA spanning from El Paso to Marshall to Miami: 82 million people.
SBC spanning from Texas to the Carolinas: 68 million people.
The argument is ALWAYS going to be "How many of those people actually care about your product?" But you are going from a much better starting point when you
Walk in saying "82 and 68" vs "61 and 41."
The ONLY WAY it can possibly work is there's Grant of Rights given to a media company that is 50/50 owned by the SBC/CUSA, which negotiates every media deal collectively as a group, and divides it evenly among the 20 schools. (Effectively, one financial entity, but two conferences competitively for the purpose of TWO SHARES of NCAA auto bids and CFP shares).
A socialist construct WORKS when the members view themselves as true equals (within a limited capacity of course). If you're Louisiana Tech... do you want Louisiana and Monroe to be your equals? If you're North Texas, do you think you bring more to the table than Texas State or Arkansas State?