(04-28-2021 09:56 AM)BlueDragon Wrote: (04-28-2021 09:13 AM)johnbragg Wrote: I don't think that's supported factually. No recruit or prospective student is impressed that East Texas State plays road games in Seattle and Sacramento, or in Beaumont and Bandito City, when those road games are at schools they've never heard of, played in front of basically empty stadiums or arenas. Trading road games in backwoods Louisiana towns for road games in the remote corner of Utah and in distant big cities in empty gyms doesn't change anything.
So, in your opinion if I have a product and I keep my product in my small area only it is going to do as well as taking it to multiple states and getting some exposure. Sorry I don't buy into to that line of reasoning.
1. Anyone who's had a low level sales job knows that exposure doesn't mean squat when you don't have demand for the product. Your product is, in this case, out-of-state-tuition-paying spots at mediocre east Texas state universities. If you can't sell that to Bobby Ray in Louisiana, why would you be able to sell it to Bobby in Phoenix or Ray in Utah or Roberto in Los Angeles (who lives 45 minutes away from Cal Baptist) or Bert in Seattle?
2. Again, the assumption that near-zero-attendance college sports are a good way to advertise your university. We're not talking about big-time college football, or the NCAA tournament. We're talking about games that barely get covered in the local newspapers nobody buys anymore.
To make your "product in new markets" analogy more exact: you're selling something like microbrewery beer, a product that everybody already has available locally, competing with some generic industry giants. 9 times out of 10, at least, there's no reason for the store in Phoenix to stock Sam Houston IPA--they already have Tombstone IPA on the shelves, and it's basically the same thing. Shiner Bock (P5, Gonzaga) can get some shelf space--Sam Houston IPA not so much.
The theory is that college sports would drive enrollment, that Eleanor Shellstrop learns of the existence of Sam Houston State because they play at Grand Canyon U. And now that she knows about SHSU, she's motivated to apply there.
The problem is--wait, no. The problem*S* *are*.
1. Target audience is barely aware, or not aware, of the WAC or Southland schools that Sam Houston State is playing.
2. If the target audience is aware of the school (maybe Grand Canyon does a ton of advertising, maybe the school has a well chosen name that googles accidentally--Seattle University, Dixie State) they probably aren't very aware of their athletics.
2. If the target audience does become aware of the existence of SHSU because they play some local university in sports, they have no particular reason to CARE that SHSU exists. There are perfectly good local equivalents to SHSU. And if they don't want to go to school locally, there are tons of other options. If they care about athletics, there are 130 or so FBS schools plus 20 or so elite basketball schools. Sam Houston State doesn't obviously offer anything that Sacramento State or Kennesaw State doesn't offer.