Sports Media Watch's weekly summary of Oct. 17's ratings and season to date:
https://www.sportsmediawatch.com/2020/10...-football/
"Last Saturday’s Georgia-Alabama college football game averaged a 5.3 rating and 9.61 million viewers on CBS, easily ranking as the highest rated and most-watched game of the season. It cruised past the previous highs of 3.1 and 5.77 million set a week earlier by Tennessee-Georgia. No other game this season has cracked a 3.0 rating, compared to 18 through seven weeks last season."
We can use the 3.0 rating as a guideline as to how many Big Ten games get a rating at or higher than that. Viewership overall is down but maybe we just haven't seen the big dogs yet. We have seen the SEC but we've only had four SEC on CBS games (games on ESPN, ESPN2, and SECN will always have limited audience) and one of them had Mississippi State, one of the worst if not the worst TV draw in the conference. LSU and Auburn are down so that's a problem. I expect the Iron Bowl and Alabama-LSU to be fine but LSU-Auburn could be below 3.0. I also expect a big showing from Georgia-Florida unless either or both go in the tank between now and then. In the Big Ten, Nebraska-Ohio State could be close to 3.0. Remember these are ratings, not viewership in millions.
"Georgia-Alabama was the exception on an otherwise low-rated college football Saturday in which no other game managed even a 2.0 rating. Prior to this season, it was rare — if not unprecedented — for only one game to crack the 2.0 mark on a college football weekend. This season, it has happened three times (not counting ‘week zero’)."
"The weekend’s lone game on FOX, Kansas-West Virginia, had a 0.9 and 1.46 million — down an unsurprising 80% from Texas-Oklahoma in the same week seven window last year (4.5, 7.32M)."
Note to FOX: Never air West Virginia as the primary team in a game again! You'd be better off airing a MWC game ... or an infomercial. If anyone believes West Virginia draws viewers, just remember this game. They can't even get a 1.0!