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Fourth pro football league at risk of folding in the last year
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MU88 Offline
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Post: #81
RE: Fourth pro football league at risk of folding in the last year
(05-14-2020 06:05 PM)Captain Bearcat Wrote:  Chicago
For hockey you would also add southern Wisconsin, and for the Bulls you might add most of Wisconsin except Milwaukee.

Very few Blackhawks fans in Wisconsin, except for transplants. No Bulls fans in Wisconsin. again, except for transplants. Heck, when the Bulls suck, they don't even have fans in Chicago. Cubs have the most support in Wisconsin, by far. Bears are second. White Sox are probably third with the Blackhawks and Bulls being last.
05-15-2020 02:10 PM
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whittx Offline
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Post: #82
RE: Fourth pro football league at risk of folding in the last year
(05-14-2020 06:05 PM)Captain Bearcat Wrote:  
(05-13-2020 01:18 PM)Stugray2 Wrote:  In California it makes a big difference. 1/3rd of the SF Bay Area Market is the South Bay, which called a separate metro. Honestly that is BS, we have a connected transit system, road net and solid crossing of county lines. You never leave the metro. The same with Riverside, Ontario and San Bernadino which are extensions of LA and OC. It should be considered one metro of almost 25 million.

In fact if you count the greater Bay Area exurbs (From Santa Cruz out to Livermore, Walnut Creek, Vacaville and Modesto), then it's about the size of London, or 8 million. Toronto greater area also would be huge, greater than Chicago. This is why San Francisco sports teams have so much money, and can compete at the same level as Dallas, Houston and Chicago. In fact somewhat higher because the per capita income is much higher here. But if you look at just SF and Oakland you'd think it's no bigger than Pittsburgh, Cleveland or Cincinnati. You'd miss the real picture.

No definition of San Francisco or Toronto makes them bigger than Chicago.

Toronto
Metro = 5.9 million
Golden Horseshoe = 7.4 million (includes everything from York to the border of Buffalo)
Extended Golden Horseshoe = 9.18 million (12,200 square miles, bigger than New Jersey and Delaware combined)
Extended exclusive region for sports = 12.1 million (all of Southern Ontario except Ottowa and Windsor)
Max region for sports = 24 million (all English-speaking Canada except BC, although this region doesn't apply for MLB or NHL)

San Francisco
Metro = 4.7 million
Combined Metro = 9.65 million (13,600 square miles, includes Oakland, San Jose, Modeston, Stockton, Santa Rosa, Vallejo, Merced, Santa Cruz, and Napa)
Extended exclusive region for sports = 12.9 million (all of Northern California except the Sacramento region)
Max region for sports - 15.8 million (includes everything from Bakersfield to Oregon, from the coast to Utah)

Chicago
Metro = 9.4 million
Combined Metro = 9.82 million (10,800 square miles, only adds 4 small counties)
Extended exclusive region for all sports = 16.2 million (adds Iowa, Northern Illinois, South Bend, and Central Illinois except Springfield)
Max region for sports - 22.5 million (adds Southern Illinois, Omaha, Northern Indiana, and Central Indiana). For hockey you would also add southern Wisconsin, and for the Bulls you might add most of Wisconsin except Milwaukee.

You might want to extend the MLB part to Western NY, since there are still folks that are Jays fans even though the games are impossible to see now that they all are on Rogers Sports Net.
05-15-2020 02:39 PM
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IWokeUpLikeThis Online
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Post: #83
RE: Fourth pro football league at risk of folding in the last year
(05-15-2020 02:10 PM)MU88 Wrote:  
(05-14-2020 06:05 PM)Captain Bearcat Wrote:  Chicago
For hockey you would also add southern Wisconsin, and for the Bulls you might add most of Wisconsin except Milwaukee.

Very few Blackhawks fans in Wisconsin, except for transplants. No Bulls fans in Wisconsin. again, except for transplants. Heck, when the Bulls suck, they don't even have fans in Chicago. Cubs have the most support in Wisconsin, by far. Bears are second. White Sox are probably third with the Blackhawks and Bulls being last.

Wisconsin remembers the Black Hawks (Dollar Bill) nixing Lloyd Pettit's attempt to put a team in Milwaukee. Black Hawks are not viewed fondly in that state.
05-15-2020 03:14 PM
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Stugray2 Offline
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Post: #84
RE: Fourth pro football league at risk of folding in the last year
Combined Metro is the best comparison with Chicago.

It's pretty close (Toronto 9.18m, Bay Area 9.65m vs Chicago 9.82m). But more importantly per capita income in SF Bay Area (6 counties) is $42.6k in Chicagoland it's $36K and Toronto $33m (USD).

This is why SF Bay Area far out punches it's weight class. We have so many Tech $Billionaires coming out our a$$ it's not funny.

Toronto would be in the same category roughly as Chicago, maybe higher because it is the center of Canada's economy and $Billionaires congregate.
(This post was last modified: 05-15-2020 05:48 PM by Stugray2.)
05-15-2020 05:47 PM
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BruceMcF Offline
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Post: #85
RE: Fourth pro football league at risk of folding in the last year
When it comes to discretionary spending, the difference between selling elite luxury boxes to multi-millionaires and billionaires is not that great ... the number of people who get stock options in a VC funded start-up and cash out big when it successfully goes public may be a minority of those in the sector, but I's guess it's a substantially bigger demo in the Bay area than in Chicagoland.
05-16-2020 07:49 AM
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Fourth pro football league at risk of folding in the last year
(05-14-2020 06:10 AM)The Cutter of Bish Wrote:  I think county lines in general no longer achieve what they are set to do for grouping purposes. But, I don’t know if going town to town is any cleaner.

Before streaming, I wish there was a better job done assessing the reachability of metropolitan markets. And, again, no cleaner than counties, but, like, if you turned on your local NBC news, which local feed was it? Did you have two? Which two or more? There is going to have to be overlap accounted for in some of these major metros, and I didn’t see why the counts had to be 1:1 or mutually exclusive.

When I used to live out near Harrisburg, the Susquehanna River appeared to be the far western edge of the Philadelphia feeds. You could be on the east shore (essentially the city proper) and watch a Philly feed, as well as the Lancaster-Harrisburg/Hershey region stuff. Cross the river, and the feed was no more. A decision had been made by carriers to feed that content so far out, so why not count it as part of the market?

The Lehigh Valley and Reading are other ones in these parts that should be counted three ways: itself (with the nearby Poconos and Reading), Philadelphia (especially Reading now since the Philly burbs have started exploding out further north and west into and up Berks County), and NY metro.

You still consider geographic proximity, but you recognize shared or split infrastructure and account for commerce?


The Jonesboro, Arkansas tv market doesn’t include Jackson County or Poinsett County, the first is in Little Rock the second in Memphis. You can quite literally see Jonesboro transmitters in part of each. In Jackson County you cannot receive Little Rock tv without an abnormal set up (ie more than just a 30ft mast). In Poinsett county you could bend a paper clip and stick it in you coax port and get ABC and NBC and PBS. You’d need a good but not unreasonable outdoor or attic antenna to get Memphis stations.

You want interesting. Deep dive the Dallas / Fort Worth market. In some outlying areas if you look at distance from transmitter even before the reduction in range from the digital transition there’s no way people watched DFW OTA without serious set up and clearly had to be watching stations from other markets.


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05-16-2020 09:57 AM
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C2__ Offline
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Post: #87
RE: Fourth pro football league at risk of folding in the last year
(05-12-2020 10:17 PM)IWokeUpLikeThis Wrote:  
(05-12-2020 08:55 PM)SoCalBobcat78 Wrote:  
(05-12-2020 04:08 PM)Stugray2 Wrote:  Let's put this into perspective, North American Metros

19,216,180 = New York
13,214,800 = Los Angeles
9,458,540 = Chicago
7,573,140 = Dallas - Ft. Worth
7,066,140 = Houston
6,722,460 = SF Bay Area (includes San Jose)
6,471,850 = Toronto
6,280,490 = Washington DC
6,166,490 = Miami
6,102,430 = Philadelphia
6,020,360 = Atlanta
4,948,200 = Phoenix
4,873,020 = Boston
4,650,630 = [b]Riverside-Ontario-San Bernadino (should this count as LA?)[/b]

Yes, the Inland Empire (Riverside-Ontario-San Bernadino) should be considered part of the LA market. It is part of the LA TV market. Essentially, the Inland Empire is a very large suburb of Los Angeles. There is no chance for an NFL or NBA or any professional sports team in the Inland Empire. There is no D1 or D2 football in the Inland Empire. Thee are just two D1 athletic programs, UCR and CBU. The high school football is very good and there is minor league hockey and minor league baseball. Also, the Clippers have an NBA G League team in Ontario.

Yeah, it’s annoying to see the IE take up a DMA spot when it’s effectively LA for television and sports purposes.

I.E. = Stockton/Modesto or parts of Northern Virginia.
05-16-2020 11:09 PM
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bullsbucsfan426 Offline
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Post: #88
RE: Fourth pro football league at risk of folding in the last year
I would actually rather go with the smaller town markets and for good reason-the home-field advantage these teams would have is on par with anything the NFL has, and it gives some organic, original NFL feel to what has become a very corporatized NFL. With NFL media dollars coming in, the money to expand the stadiums will be there.

If Toronto, Vancouver, and Ottawa are willing to have billionaires fund teams for themselves they're more than welcome. Just think it would be a ton of fun.

As far as CFL rules-you really want to give NFL guys that much open space to run? A team like Los Angeles would have a field day.

One other point to mention is currency translation and cross border tax issues. The reason you see a lot of NHL guys come down here to play is that US taxes are substantially lower. Unless a guy really wants to play in Canada, those higher taxes are going to be an issue. There's also the issue that the Canadian dollar has always been weaker than the American one, so money won't go as far for the CFL teams.
05-17-2020 06:48 PM
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johnintx Offline
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Post: #89
RE: Fourth pro football league at risk of folding in the last year
(05-16-2020 09:57 AM)arkstfan Wrote:  
(05-14-2020 06:10 AM)The Cutter of Bish Wrote:  I think county lines in general no longer achieve what they are set to do for grouping purposes. But, I don’t know if going town to town is any cleaner.

Before streaming, I wish there was a better job done assessing the reachability of metropolitan markets. And, again, no cleaner than counties, but, like, if you turned on your local NBC news, which local feed was it? Did you have two? Which two or more? There is going to have to be overlap accounted for in some of these major metros, and I didn’t see why the counts had to be 1:1 or mutually exclusive.

When I used to live out near Harrisburg, the Susquehanna River appeared to be the far western edge of the Philadelphia feeds. You could be on the east shore (essentially the city proper) and watch a Philly feed, as well as the Lancaster-Harrisburg/Hershey region stuff. Cross the river, and the feed was no more. A decision had been made by carriers to feed that content so far out, so why not count it as part of the market?

The Lehigh Valley and Reading are other ones in these parts that should be counted three ways: itself (with the nearby Poconos and Reading), Philadelphia (especially Reading now since the Philly burbs have started exploding out further north and west into and up Berks County), and NY metro.

You still consider geographic proximity, but you recognize shared or split infrastructure and account for commerce?


The Jonesboro, Arkansas tv market doesn’t include Jackson County or Poinsett County, the first is in Little Rock the second in Memphis. You can quite literally see Jonesboro transmitters in part of each. In Jackson County you cannot receive Little Rock tv without an abnormal set up (ie more than just a 30ft mast). In Poinsett county you could bend a paper clip and stick it in you coax port and get ABC and NBC and PBS. You’d need a good but not unreasonable outdoor or attic antenna to get Memphis stations.

You want interesting. Deep dive the Dallas / Fort Worth market. In some outlying areas if you look at distance from transmitter even before the reduction in range from the digital transition there’s no way people watched DFW OTA without serious set up and clearly had to be watching stations from other markets.


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Those DMAs became subject to cable and satellite penetration. So, in the case of DFW, every outlying community that can reasonably pull in DFW stations does so via cable. Cable penetration and viewing placed them in the DFW market. Therefore, satellite gives those areas DFW stations as most viewed stations. Never mind that places like Paris and Gainesville are closer to Sherman than to DFW, or that Palestine is closer to Tyler. Since cable/satellite viewing exceeds over-the-air, these weird DMA configurations exist.

It gets crazier when you look at the Denver DMA. It stretches across multiple states, even though the over-the-air signal only travels so far.
05-17-2020 11:21 PM
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IWokeUpLikeThis Online
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Post: #90
RE: Fourth pro football league at risk of folding in the last year
Denver DMA randomly hops over Casper and gets sandwiched between Casper and Rapid City.
05-17-2020 11:29 PM
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The Cutter of Bish Offline
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Post: #91
RE: Fourth pro football league at risk of folding in the last year
(05-17-2020 11:21 PM)johnintx Wrote:  
(05-16-2020 09:57 AM)arkstfan Wrote:  
(05-14-2020 06:10 AM)The Cutter of Bish Wrote:  I think county lines in general no longer achieve what they are set to do for grouping purposes. But, I don’t know if going town to town is any cleaner.

Before streaming, I wish there was a better job done assessing the reachability of metropolitan markets. And, again, no cleaner than counties, but, like, if you turned on your local NBC news, which local feed was it? Did you have two? Which two or more? There is going to have to be overlap accounted for in some of these major metros, and I didn’t see why the counts had to be 1:1 or mutually exclusive.

When I used to live out near Harrisburg, the Susquehanna River appeared to be the far western edge of the Philadelphia feeds. You could be on the east shore (essentially the city proper) and watch a Philly feed, as well as the Lancaster-Harrisburg/Hershey region stuff. Cross the river, and the feed was no more. A decision had been made by carriers to feed that content so far out, so why not count it as part of the market?

The Lehigh Valley and Reading are other ones in these parts that should be counted three ways: itself (with the nearby Poconos and Reading), Philadelphia (especially Reading now since the Philly burbs have started exploding out further north and west into and up Berks County), and NY metro.

You still consider geographic proximity, but you recognize shared or split infrastructure and account for commerce?


The Jonesboro, Arkansas tv market doesn’t include Jackson County or Poinsett County, the first is in Little Rock the second in Memphis. You can quite literally see Jonesboro transmitters in part of each. In Jackson County you cannot receive Little Rock tv without an abnormal set up (ie more than just a 30ft mast). In Poinsett county you could bend a paper clip and stick it in you coax port and get ABC and NBC and PBS. You’d need a good but not unreasonable outdoor or attic antenna to get Memphis stations.

You want interesting. Deep dive the Dallas / Fort Worth market. In some outlying areas if you look at distance from transmitter even before the reduction in range from the digital transition there’s no way people watched DFW OTA without serious set up and clearly had to be watching stations from other markets.


Sent from my iPhone using Tapatalk

Those DMAs became subject to cable and satellite penetration. So, in the case of DFW, every outlying community that can reasonably pull in DFW stations does so via cable. Cable penetration and viewing placed them in the DFW market. Therefore, satellite gives those areas DFW stations as most viewed stations. Never mind that places like Paris and Gainesville are closer to Sherman than to DFW, or that Palestine is closer to Tyler. Since cable/satellite viewing exceeds over-the-air, these weird DMA configurations exist.

It gets crazier when you look at the Denver DMA. It stretches across multiple states, even though the over-the-air signal only travels so far.

And do the markets actually reach fans? It might be easier to define further south and west where there isn’t as thick a population density. Up in the northeast, though...it’s all blurred.

When I used to live in NYC and visit Philly, it was amazing how many NY hockey fans there were congregating at places like Trenton and Hamilton, NJ, despite being in the Philly metro, or having the Devils a bit closer by. And, for as far west as Philly’s metro extends, it tends to run into Steeler and Raven territory on the fringes.

NJ is just weird in general. Technically, Princeton exists in two counties, iirc, and one is Philly and the other NY metro. Lambertville is a small walking bridge away from New Hope in PA. New Hope is like 20-25 miles from the Northeast of Philly, in Bucks County. Lambertville is Hunterdon County...NY metro. But the two towns pretty much coexist for travel and tourism.
05-19-2020 07:17 AM
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NJMark Offline
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Post: #92
RE: Fourth pro football league at risk of folding in the last year
(05-19-2020 07:17 AM)The Cutter of Bish Wrote:  
(05-17-2020 11:21 PM)johnintx Wrote:  
(05-16-2020 09:57 AM)arkstfan Wrote:  
(05-14-2020 06:10 AM)The Cutter of Bish Wrote:  I think county lines in general no longer achieve what they are set to do for grouping purposes. But, I don’t know if going town to town is any cleaner.

Before streaming, I wish there was a better job done assessing the reachability of metropolitan markets. And, again, no cleaner than counties, but, like, if you turned on your local NBC news, which local feed was it? Did you have two? Which two or more? There is going to have to be overlap accounted for in some of these major metros, and I didn’t see why the counts had to be 1:1 or mutually exclusive.

When I used to live out near Harrisburg, the Susquehanna River appeared to be the far western edge of the Philadelphia feeds. You could be on the east shore (essentially the city proper) and watch a Philly feed, as well as the Lancaster-Harrisburg/Hershey region stuff. Cross the river, and the feed was no more. A decision had been made by carriers to feed that content so far out, so why not count it as part of the market?

The Lehigh Valley and Reading are other ones in these parts that should be counted three ways: itself (with the nearby Poconos and Reading), Philadelphia (especially Reading now since the Philly burbs have started exploding out further north and west into and up Berks County), and NY metro.

You still consider geographic proximity, but you recognize shared or split infrastructure and account for commerce?


The Jonesboro, Arkansas tv market doesn’t include Jackson County or Poinsett County, the first is in Little Rock the second in Memphis. You can quite literally see Jonesboro transmitters in part of each. In Jackson County you cannot receive Little Rock tv without an abnormal set up (ie more than just a 30ft mast). In Poinsett county you could bend a paper clip and stick it in you coax port and get ABC and NBC and PBS. You’d need a good but not unreasonable outdoor or attic antenna to get Memphis stations.

You want interesting. Deep dive the Dallas / Fort Worth market. In some outlying areas if you look at distance from transmitter even before the reduction in range from the digital transition there’s no way people watched DFW OTA without serious set up and clearly had to be watching stations from other markets.


Sent from my iPhone using Tapatalk

Those DMAs became subject to cable and satellite penetration. So, in the case of DFW, every outlying community that can reasonably pull in DFW stations does so via cable. Cable penetration and viewing placed them in the DFW market. Therefore, satellite gives those areas DFW stations as most viewed stations. Never mind that places like Paris and Gainesville are closer to Sherman than to DFW, or that Palestine is closer to Tyler. Since cable/satellite viewing exceeds over-the-air, these weird DMA configurations exist.

It gets crazier when you look at the Denver DMA. It stretches across multiple states, even though the over-the-air signal only travels so far.

And do the markets actually reach fans? It might be easier to define further south and west where there isn’t as thick a population density. Up in the northeast, though...it’s all blurred.

When I used to live in NYC and visit Philly, it was amazing how many NY hockey fans there were congregating at places like Trenton and Hamilton, NJ, despite being in the Philly metro, or having the Devils a bit closer by. And, for as far west as Philly’s metro extends, it tends to run into Steeler and Raven territory on the fringes.

NJ is just weird in general. Technically, Princeton exists in two counties, iirc, and one is Philly and the other NY metro. Lambertville is a small walking bridge away from New Hope in PA. New Hope is like 20-25 miles from the Northeast of Philly, in Bucks County. Lambertville is Hunterdon County...NY metro. But the two towns pretty much coexist for travel and tourism.

Princeton is exclusively in Mercer County.

The "village" of Kingston (not a municipality), however, does include parts of Princeton, Franklin (Somerset County) and South Brunswick (Middlesex County).

I think Mercer is considered to be in both markets, even if "technically" lumped w/Phila. (because lines have to be drawn somewhere) - Verizon FiOS and the cable company serving Princeton include the full range of NY and Phila. area OTA channels (even one from way up north in Sussex County).
05-21-2020 11:37 AM
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AllTideUp Offline
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Post: #93
RE: Fourth pro football league at risk of folding in the last year
Long term, I'll be surprised if there's not an NFL team in Toronto. The market is too big and too close.

With that said, if you wanted to fire up the Canadians for their CFL product then create a league with 2 conferences...one in the United States and the other in Canada. The conferences don't intermix during the regular season. The championship can be between the two conference winners. Kind of like an old style fight between NL and the AL except for the national boundaries being the dividing line.

You could do something like this...

BC Lions
Calgary Stampeders
Edmonton Eskimos
Saskatchewan Roughriders
Winnipeg Blue Bombers
Hamilton Tiger-Cats
Toronto Argonauts
Ottawa Redblacks
Montreal Alouettes
Atlantic Schooners(rumored team from Halifax)

You've got your 10 teams in the CFL and then you pick 10 sites in the United States. Let's say:

Portland, San Diego, Salt Lake City, St. Louis, San Antonio, Omaha, Memphis, Louisville, Raleigh-Durham, Hartford

Avoid the NFL cities because you want to create something akin to a hometown atmosphere...much like you have in the CFL. Play this conference with Canadian rules, but call it the SFL(States Football League). Both leagues play a relatively short season in the Spring and Summer with the respective champions meeting at the end.

I remember the days of the Birmingham Barracudas. It was kind of fun having a local franchise from something other than a startup league. It wasn't long before all the American teams were phased out to focus on the Canadian identity though.

But if you create a different dynamic competition wise then I think it could work and you could sell the rights in both countries. That might help buoy the whole enterprise.
05-21-2020 01:23 PM
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Stugray2 Offline
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Post: #94
RE: Fourth pro football league at risk of folding in the last year
(05-16-2020 11:09 PM)_C2_ Wrote:  
(05-12-2020 10:17 PM)IWokeUpLikeThis Wrote:  
(05-12-2020 08:55 PM)SoCalBobcat78 Wrote:  
(05-12-2020 04:08 PM)Stugray2 Wrote:  Let's put this into perspective, North American Metros

19,216,180 = New York
13,214,800 = Los Angeles
9,458,540 = Chicago
7,573,140 = Dallas - Ft. Worth
7,066,140 = Houston
6,722,460 = SF Bay Area (includes San Jose)
6,471,850 = Toronto
6,280,490 = Washington DC
6,166,490 = Miami
6,102,430 = Philadelphia
6,020,360 = Atlanta
4,948,200 = Phoenix
4,873,020 = Boston
4,650,630 = Riverside-Ontario-San Bernadino (should this count as LA?) YES, I agree with SoCalBobcat78

Yes, the Inland Empire (Riverside-Ontario-San Bernadino) should be considered part of the LA market. It is part of the LA TV market. Essentially, the Inland Empire is a very large suburb of Los Angeles. There is no chance for an NFL or NBA or any professional sports team in the Inland Empire. There is no D1 or D2 football in the Inland Empire. Thee are just two D1 athletic programs, UCR and CBU. The high school football is very good and there is minor league hockey and minor league baseball. Also, the Clippers have an NBA G League team in Ontario.

Yeah, it’s annoying to see the IE take up a DMA spot when it’s effectively LA for television and sports purposes.

I.E. = Stockton/Modesto or parts of Northern Virginia.

Northern Virginia is included in D.C. count. Stockton and Modesto are not counted in the Bay Area.

To be honest once you get past the I-505 interchange (e.g., Dixon) on I-80 I think you are clearly in the Sacramento region. Stockton has the King's G-League team and is "Valley." I think Tracy and Modesto belong with the Valley. I think the I-580 Altamont Pass the border of the region. I guess Brentwood and Antioch have to be included since BART goes out that far. But honestly Antioch doesn't feel like the Bay Area. Whatever.

For those in the East, the West is more like a series of urban oasis with almost nothing in between. But California's big urban centers have grown so much that you see expansion along the Interstates. What strikes me when driving in Texas or Florida is all these midsized towns between cities. In the West, when you get 40 minutes from the city center you are often looking wilderness as far as the eye can see.

Anyway, the point of the numbers is Toronto would be a major NFL city, in the pack with Chicago, Houston, DFW, SF Bay Area, and at worst with DC, Miami, Philly and Atlanta at the worst (probably should throw Boston in as really they are New England's capitol, and like the SF Bay Area have more financial punch their their size). If the CFL folds, or even not, Toronto should be a target for expansion. (I'm not high on Montreal)
05-21-2020 03:21 PM
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RE: Fourth pro football league at risk of folding in the last year
I saw a few people mention Portland as a potential NFL market. Unfortunately I just don't see Portland as a football town. The NFL fans that are here are fans of Cali teams, the Seahawks and transplants from out east. There's about 5 Steelers bars out here. In many ways, Portland would face a lot of the problems the Jaguars, Marlins and Rays have faced in Florida. I think Portland would be more ripe for a potential NHL team.
05-22-2020 11:45 PM
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Fourth pro football league at risk of folding in the last year
Problem with a US version of CFL is competition level. CFL teams have to have a lot of Canadians on roster. You get a few like McInnis at Saskatchewan who played FBS ball but many more played in Canada and likely would not crack an FBS roster.

Can’t impose that limit on US teams.


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05-25-2020 05:08 PM
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