(09-28-2019 04:17 PM)Chappy Wrote: I think we are going down the right path with California's bill that will prohibit folks from not allowing athletes to profit off their own likeness. That's the path that's going to get us closest to players earning what their market value is.
If you get into the schools themselves paying players, you run into Title IX issues, and it can be interpreted that your female athletes would have to receive the same pay as your male athletes. So, instead of paying your 100 or so football players, you're having to pay all say 700 athletes on your campus despite the fact that only 2 sports generate the majority of your revenue.
I agree that having the schools involved directly pay would be a problem, because that would raise Title IX issues.
However, what could make it sticky is if the schools were involved in arranging for donors to pay for likenesses and the like, because a court would likely interpret that as the school being involved in the payment process, thus triggering Title IX.
Schools will have to be totally uninvolved, they will have to let donors and businesses decide on their own who to sponsor, and that is likely to be very difficult. It could also be very divisive, e.g., if star receiver X sees that the star QB is getting more local sponsorship deals, then he probably enters the Transfer Portal pronto .... Also, guys are likely to get deals even if they aren't good. E.g., the QB might not be nearly as good as the star WR, but the QB is white and looks like Brad Pitt, and so is in high demand around town.
There definitely could be racial divisions, because at most big powers, the rich alumni and fans are overwhelmingly white even though the players are mostly black, which could mean lesser skilled white players getting more deals than the better black players, leading to resentments.
I could just see an Athletic Director, seeing divisions on the football team because some guys are getting deals and others aren't, getting on the phone with the owner of the local chevy dealership, a rich alumnus, "hey, I need you to give player X some kind of deal, he doesn't have one and he's chafing about it, it's hurting the locker room and he's threatening to leave and we really need him for the games against Texas and Notre Dame", etc.
... then the NCAA finds out about the call (violation of the NCAA rules which now mirror the California rule), and the women's basketball coach asks out loud why calls aren't being made for the girls (Title IX).