1. The first column is revenue...that's football revenue, not total revenue for the athletic department.
2. The second is football valuation.
3. The numbering next to each school is their overall rank according to valuation.
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SEC:
3. Alabama - 140,831,439 - 1,009,903,620
6. Georgia - 138,088,467 - 891,099,506
8. Auburn - 128,960,499 - 871,907,615
9. LSU - 122,703,938 - 852,445,897
10. Tennessee - 113,766,836 - 727,849,384
11. Florida - 117,963,328 - 634,885,946
12. Texas A&M - 101,114,415 - 540,883,003
16. Arkansas - 99,599,352 - 462,727,317
17. South Carolina - 101,297,652 - 460,753,199
22. Ole Miss - 78,736,032 - 341,560,846
31. Kentucky - 66,574,141 - 270,898,513
35. Mississippi State - 50,754,094 - 223,175,464
56. Missouri - 42,568,466 - 122,333,162
61. Vanderbilt - 36,915,107 - 81,494,539
Total valuation for conference = 7,491,918,011
Average = 535,137,001
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Big Ten
2. Ohio State - 136,574,384 - 1,048,166,317
4. Michigan - 133,665,548 - 924,625,003
13. Penn State - 103,736,242 - 518,754,453
14. Wisconsin - 88,713,614 - 474,552,451
15. Nebraska - 93,990,274 - 471,585,561
18. Iowa - 100,040,046 - 458,973,690
20. Michigan State - 75,674,898 - 354,160,110
32. Minnesota - 73,576,081 - 269,798,883
44. Indiana - 61,193,975 - 181,988,355
45. Northwestern - 58,545,202 - 179,637,659
49. Illinois - 52,784,303 - 156,797,041
51. Maryland - 49,907,652 - 149,751,824
54. Purdue - 55,132,293 - 134,004,805
67. Rutgers - 35,376,322 - 67,018,106
Total valuation for conference = 5,389,814,258
Average = 384,986,733
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Big 12
1. Texas - 163,928,296 - 1,105,493,378
7. Oklahoma - 126,416,865 - 885,558,053
29. Kansas State - 68,787,446 - 277,146,330
30. Oklahoma State - 63,909,363 - 270,953,731
33. Texas Tech - 61,914,432 - 244,097,131
39. Kansas - 64,704,137 - 208,020,519
42. TCU - 66,084,236 - 191,286,297
43. Iowa State - 47,732,812 - 187,819,863
59. Baylor - 50,465,954 - 105,708,897
68. West Virginia - 34,050,353 - 61,134,888
Total valuation for conference = 3,537,219,087
Average = 353,721,909
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PAC 12
19. Washington - 102,248,826 - 440,821,919
21. Oregon - 81,953,780 - 348,920,032
23. USC - 74,174,551 - 326,021,581
24. UCLA - 64,845,985 - 302,006,607
25. Arizona State - 70,375,000 - 300,826,000
34. Stanford - 68,340,862 - 232,872,852
37. Utah - 61,344,782 - 213,586,437
38. Colorado - 72,425,832 - 208,242,792
40. California - 61,566,987 - 198,881,848
48. Arizona - 51,865,116 - 166,020,258
52. Washington State - 51,125,157 - 142,466,371
55. Oregon State - 48,212,470 - 127,555,982
Total valuation for conference = 3,008,222,679
Average = 250,685,223
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ACC
5. Notre Dame - 118,740,294 - 913,401,562 - (Not included in ACC totals)
26. Clemson - 72,218,581 - 298,051,865
27. Florida State - 94,597,591 - 289,776,745
28. Virginia Tech - 65,851,157 - 278,315,358
36. Georgia Tech - 59,422,543 - 215,013,855
41. Miami - 47,820,654 - 193,474,341
46. North Carolina State - 51,911,816 - 179,255,274
47. Louisville - 58,011,677 - 175,765,264
50. North Carolina - 50,024,180 - 155,246,919
53. Virginia - 31,675,701 - 134,926,313
57. Syracuse - 44,613,716 - 121,057,725
58. Pittsburgh - 48,091,636 - 112,942,437
62. Boston College - 37,155,617 - 81,051,159
64. Wake Forest - 32,604,709 - 76,590,240
66. Duke - 35,987,926 - 67,502,331
Total valuation for conference = 2,378,969,826
Average = 169,926,416
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Non-Power 5 Schools in Top 65 Ranking:
60. BYU - 32,704,695 - 93,302,419
63. Boise State - 27,172,138 - 78,823,574
65. Central Florida - 29,550,300 - 68,117,425
The WSJ article is behind a paywall, but I imagine some have a subscription so I'll post the link
How Much is Your College Football Team Worth?