I think here is the problem, college BB is dying a slow death.
http://time.com/3744860/march-madness-se...asketball/
1. Regular season BB games have very little impact and fans know it. With the expanded field of 64, pre-season and conference tournaments, the regular season just is kind of there;
2. One-and-dones. Really hurt the game. If someone is any good, they'll be gone within 2 years, max.
3. College BB doesn't become interesting until AFTER the Super Bowl and during March Madness.
Oregon built a brand new, on-campus arena and it is around 60% full - even with free student tickets.
DePaul plays in front of around 2,300 fans.
With TV it's a double-edged sword. Yes, there is TV revenue, but since there are so many games on and many of them are on weeknights, attendance suffers and when fans see a half-full arena, even more apathy sets in.
I really believe Bowen saw/sees the handwriting on the wall. There are a very, very few select programs that relied on BB as a cash cow for FB. UC to a degree, UL to a degree, Duke, UK, Carolina, Indiana (only because their FB is awful), Kansas and that's about it.
Pac-12 bb attendance is way down compared to the glory days, Big 12 basketball - outside of Kansas - is down as Oklahoma and OSU have seen a big reduction in attendance due to the Thunder (they were GIVING away tickets to the OSU-Kansas game a few years back), look at the SEC, outside of UK, BB is a distant thought compared to FB, only in the ACC where there is Duke-Carolina is BB still the marquee sport....but even then Maryland left for the Big 10.
I think Bowen saw Tubby as a solid, safe hire and that way, he can continue his focus on football.
Trying to use college BB as a cash cow in a G5 conference seems to be a risky proposition and a risk that Bowen doesn't want to take.