A few years back North Dakota was forced to give up the Fighting Sioux name and logo. Last year the name Fighting Hawks was chosen. Yesterday a new logo was rolled out. What do you think?

(06-23-2016 08:26 AM)nokota Wrote:  A few years back North Dakota was forced to give up the Fighting Sioux name and logo. Last year the name Fighting Hawks was chosen. Yesterday a new logo was rolled out. What do you think?

Looks like it should be a North Texas logo. Why not just use the interlocking ND?

Looks like something done via MS Clip Art.

(06-23-2016 08:26 AM)nokota Wrote:  A few years back North Dakota was forced to give up the Fighting Sioux name and logo. Last year the name Fighting Hawks was chosen. Yesterday a new logo was rolled out. What do you think?

It makes me think they'll be acquired by Wells Fargo or Bank of America in a few years

Why couldn't they just adopt the state nickname, RoughRider, and be like a normal Midwestern flagship University. PC at its finest.

(06-23-2016 09:25 AM)Shox Wrote:  Why couldn't they just adopt the state nickname, RoughRider, and be like a normal Midwestern flagship University. PC at its finest.

RoughRiders awesome nickname fighting birds or whatever not so good.

I was rooting against Fighting Hawks. Now they're just another of many, many DI schools that have bird mascots.

But, the vote has been cast. They went for the least offensive (ie, "safest") play.


It's too bad they couldn't just stay as "North Dakota". But the settlement forbid that. I think the settlement also required that it develop a new, unique mascot and logo. Not sure if that would've forbid using the interlocking ND, but that probably would've deemphasized the new mascot too much and besides everyone knows that's Notre Dame's logo (don't care if UND used it first).

(06-23-2016 09:49 AM)Carolina_Low_Country Wrote:  

(06-23-2016 09:25 AM)Shox Wrote:  Why couldn't they just adopt the state nickname, RoughRider, and be like a normal Midwestern flagship University. PC at its finest.

RoughRiders awesome nickname fighting birds or whatever not so good.

Roughriders was voted out on the last ballot. An image of a fighting hawk made it's way around social media and swayed a lot of people to vote for the Fighting Hawks name. It had some of the same look as the Fighting Sioux logo, winning over voters.


We also lost the interlocking ND yesterday, which was a shock to everyone. I guess the president thought the best way forward to lose the past.

(06-23-2016 08:39 AM)Carolina_Low_Country Wrote:  

(06-23-2016 08:26 AM)nokota Wrote:  A few years back North Dakota was forced to give up the Fighting Sioux name and logo. Last year the name Fighting Hawks was chosen. Yesterday a new logo was rolled out. What do you think?

Looks like it should be a North Texas logo. Why not just use the interlocking ND?

Isn't that copyrighted?







USE OF ANY NOTRE DAME TRADEMARKS ON MERCHANDISE OR IN RELATION TO GOODS AND SERVICES REQUIRES THE EXPRESS PERMISSION OF THE UNIVERSITY OF NOTRE DAME. THIS APPLIES TO ALL STUDENTS, ALUMNI, STAFF, FACULTY, MANUFACTURERS, RETAILERS, AND CUSTOMERS.
What is a trademark?
“A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others” (U.S. Patent and Trademark Office). The University owns a variety of symbols, insignias, slogans, mottos, emblems, seals, and words which have been in use for many years. Notre Dame has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country. Because registered trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.

To view the University’s official logos and trademarks, see the Notre Dame Logo Sheet. If you need a higher resolution version of the logo sheet, please contact us directly.

and
Many of Notre Dame’s trademarks are registered with the United States Patent and Trademark Office. If a trademark bears the , then it is a federally registered trademark. If a trademark bears the , then it is not federally registered but is still a recognized University trademark. Use of the proper trademark designation symbols in connection with the goods and services associated with the University will assist in effectively protecting the rights that the University has developed in its marks.


http://licensing.nd.edu/logos-and-trademarks/

(06-23-2016 10:01 AM)TerryD Wrote:  

(06-23-2016 08:39 AM)Carolina_Low_Country Wrote:  

(06-23-2016 08:26 AM)nokota Wrote:  A few years back North Dakota was forced to give up the Fighting Sioux name and logo. Last year the name Fighting Hawks was chosen. Yesterday a new logo was rolled out. What do you think?

Looks like it should be a North Texas logo. Why not just use the interlocking ND?

Isn't that copyrighted?







USE OF ANY NOTRE DAME TRADEMARKS ON MERCHANDISE OR IN RELATION TO GOODS AND SERVICES REQUIRES THE EXPRESS PERMISSION OF THE UNIVERSITY OF NOTRE DAME. THIS APPLIES TO ALL STUDENTS, ALUMNI, STAFF, FACULTY, MANUFACTURERS, RETAILERS, AND CUSTOMERS.
What is a trademark?
“A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others” (U.S. Patent and Trademark Office). The University owns a variety of symbols, insignias, slogans, mottos, emblems, seals, and words which have been in use for many years. Notre Dame has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country. Because registered trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.

To view the University’s official logos and trademarks, see the Notre Dame Logo Sheet. If you need a higher resolution version of the logo sheet, please contact us directly.

and
Many of Notre Dame’s trademarks are registered with the United States Patent and Trademark Office. If a trademark bears the , then it is a federally registered trademark. If a trademark bears the , then it is not federally registered but is still a recognized University trademark. Use of the proper trademark designation symbols in connection with the goods and services associated with the University will assist in effectively protecting the rights that the University has developed in its marks.


http://licensing.nd.edu/logos-and-trademarks/

The Interlocking ND mark must always be used in conjunction with another University of North Dakota trademark as illustrated with these examples
http://www.undsports.com/downloads1/340779.pdf

Agree that the new logo and nickname is lacking in originality.

Now if they could have shown the Hawks fighting something or at least prepared to fight, that would have been interesting.

But what exactly is a fighting hawk anyway?

But I guess the Iowa Hawkeyes have the same problem, what exactly is a Hawkeye and how do you show a Hawkeye on a logo?

Guess that explains how Iowa ended up with a 1980's version of a tiger hawk logo. But at least Iowa's tiger hawk is somewhat unique and has its own identity. Who knows, maybe one day the Hawkeye name will be branded as offensive too and Iowa will have to shorten it's nickname to just plain Hawks.

I wonder if some UND alumni/fans are fuming over this.

Clearly a bait n' switch, with the proposed fighting hawk logo looking very much like the fighting sioux logo, then getting switched to this generic, plain logo, and losing the secondary logo of the ND.



nokota,

I think that style sheet is old. That was when UND didn't have a new nickname, logo, mascot yet, and was just going by North Dakota.

My guess is that sheet will be updated to just use the new logos, plus the UND flame word mark for official university communications (and getting rid of the sioux head).

(06-23-2016 10:09 AM)MplsBison Wrote:  I wonder if some UND alumni/fans are fuming over this.

Clearly a bait n' switch, with the proposed fighting hawk logo looking very much like the fighting sioux logo, then getting switched to this generic, plain logo, and losing the secondary logo of the ND.



nokota,

I think that style sheet is old. That was when UND didn't have a new nickname, logo, mascot yet, and was just going by North Dakota.

My guess is that sheet will be updated to just use the new logos, plus the UND flame word mark for official university communications (and getting rid of the sioux head).

They are on page 24 of the topic. http://forum.siouxsports.com/topic/23254...ent-874240

1) it looks like a trucking company logo

2) from my North Dakota friends. They said Some people voted Hawks because people of the acronym How About We Keep Sioux.

They'll always be the Fighting Sioux to me.

Can the men's teams at least come out to A Boy Named Sue?

(06-23-2016 11:42 AM)Cyniclone Wrote:  Can the men's teams at least come out to A Boy Named Sue?

They should probably come out to their parents first.

They offer free checking and online bill pay?

(06-23-2016 11:50 AM)UpStreamRedTeam Wrote:  

(06-23-2016 11:42 AM)Cyniclone Wrote:  Can the men's teams at least come out to A Boy Named Sue?

They should probably come out to their parents first.

Easier said than done in an Upper Midwest household

It looks like a bank logo. Poor job.