MplsBison
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Joined: Dec 2014
I Root For: NDSU/Minnesota
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RE: Now there's Klowd TV.
(11-12-2015 10:25 PM)Topkat Wrote: (11-12-2015 10:47 AM)MplsBison Wrote: (11-11-2015 10:36 PM)Topkat Wrote: (11-11-2015 10:03 PM)MplsBison Wrote: (11-11-2015 09:43 PM)Topkat Wrote: I'm not sure I follow you. Fox, ABC, CBS and NBC are already on cable/sat. There is a cap of about 90m homes they can reach that way. The only way to reach the other 20-30m is over-the-air.
If they go strictly cable/sat, they cut out about 1/3 of the homes they reach with their ad dollars (advertising revenue shrinks). Plus, I doubt the govt would allow them to leave that 20-30m people in the dark.
I get satellite tv and enjoy the channels. I get my locals and their sub-channels through rabbit ears. I can tell you that ALL the channels (cable, sat or ota) run the same commercials from the same companies. All the channels look and feel the same.
If money only came from advertising, you would be correct.
My point is that Fox, ABC, etc. can get more money, even though they're reaching less viewers, because of the carriage fees that traditional distributors pay to channels, per subscriber.
The government wouldn't care. Because the OTA stations wouldn't be going away. People would still get their signals with antennas.
The government no more cares that everyone with an antenna be able to watch Family Guy than they care that ESPN does not have an OTA signal.
Hopefully it's clear that there is a distinction between the national content that Fox, ABC, etc. produce, and then give to their affiliate stations to broadcast OTA, and those affiliate stations themselves that own and operation the OTA production.
I'm not sure you are clear in what you are trying to say.
From what I am able to piece together, you are trying to say the NATIONAL broadcast for Fox, ABC, etc. are going to the subscriber model, but the local affiliates in each city will still be ota (the affiliates broadcast the national feed or local programming).
Just so we can continue, is that what you are saying?
Also, the govt is bending over backwards to supply internet for everyone. You best believe they won't let those in need lose their big 4 nationals on ota tv.
I'm trying to get you to realize two completely different things.
i) national content, branded under FOX, ABC, etc. examples: Family Guy, America's Got Talent, NCIS, etc.
These are big money productions, backed by the national brands. Those brands then give that content to affiliate stations for broadcast.
ii) OTA stations. Examples: KARE, KSTP, WCCO (Minneapolis/St Paul stations) These stations are specific to a TV market. They are (usually, but not always) affiliated with a national brand of content (like FOX, ABC, etc.)
They also produce their own content, like the local news, coverage of local high school sports, etc. Sometimes they show old shows or old movies (usually late at night)
I'm saying that we could see, sometime in our lifetime, that the content from i) would no longer be distributed to the stations in ii).
That doesn't mean those stations would cease to exist.[color=#000000]
That should be clear. I'm not sure what else I can tell you, if that's not clear.
I will try one more time...
It doesn't matter whether or not the the content from i would no longer be available to the stations in ii. The only thing that matters is that the content from i is available ota.
1) I believe the four (ABC, CBS, NBC and Fox) Nationals already own the ota station affiliates in the biggest American cities. They essentially get the subscriber fees for those affiliate channels already.
2) The remainder (and majority) of the ota channel affiliates in all the other cities have a percentage of their subscriber fees go to the big Four national content providers (it is negotiated with each regional affiliate). After all, these stations show the Nationals programming, but also create and produce their own.
That leaves about 30M homes they can't get subscriber fees for, because those people don't want cable or satellite. The only way to make money on them is by selling advertising. It is still very profitable + I believe it will go the route of govt advocating for these people like with the internet and cell phones.
1) You are partly correct in your claim that the national brands do own some of the stations themselves.
In Mpls/StPaul, the CBS and FOX stations are owned by the national brand. The NBC and ABC stations are not.
I don't think that has much of an affect on my prediction. The stations that are owned by the national brands could easily be sold to broadcasting companies. The broadcasting companies that own the Mpls/STP stations affiliated with NBC and ABC are Hubbard and TENGA. I'm sure there are other companies throughout the country that would be interested in buying the stations.
2) But the point is that the national brands could just deal directly with the cable/sat/etc. companies to distribute their content (Family Guy, America's Got Talent, NCIS, etc.) and get much higher carriage fees from those distributor companies, than the fractional fee they may get from the stations. And by the way, the carriage fee the stations get may be a smaller fee than cable channels get. (don't know)
In that scenario, your cable channel package would just have a channel for FOX, NBC, ABC, and CBS, instead of carrying the signal of the local affiliate station. It wouldn't have local news/sports, just national news, and so on.
As I've said, I don't think the stations would go away just because they didn't have that national content anymore. So the government would have no more interest in trying to force that national content to remain on the stations than it would have trying to force ESPN, for example, to have its content carried on stations.
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