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As the title suggests, I’m a little confused about Army and their athletic identity. They’ve adopted Black Knights as their moniker and their old logos featured a stereotypical medieval European knight. The new logo they are using features a helmet but it’s a knight’s helmet. It looks like something an ancient Spartan or Trojan might wear. It’s a perfectly fine logo if they were the Spartans, Trojans, or maybe even Gladiators (although by the Roman era, helmet design had evolved a great deal). It would even work if they were the Army Warriors—but they aren’t. They are the Black Knights of the Hudson.

What’s with this nonsensical logo? I feel like our Armed Services deserve better. If you’re going to be Knights, use a knight. Or better yet, why not just be Army—no mascot needed, and draw upon modern military insignia and imagery?
(10-26-2023 08:34 PM)Fighting Muskie Wrote: [ -> ]As the title suggests, I’m a little confused about Army and their athletic identity. They’ve adopted Black Knights as their moniker and their old logos featured a stereotypical medieval European knight. The new logo they are using features a helmet but it’s a knight’s helmet. It looks like something an ancient Spartan or Trojan might wear. It’s a perfectly fine logo if they were the Spartans, Trojans, or maybe even Gladiators (although by the Roman era, helmet design had evolved a great deal). It would even work if they were the Army Warriors—but they aren’t. They are the Black Knights of the Hudson.

What’s with this nonsensical logo? I feel like our Armed Services deserve better. If you’re going to be Knights, use a knight. Or better yet, why not just be Army—no mascot needed, and draw upon modern military insignia and imagery?

It’s a logo based on the official West Point cadet patch that features the same helmet and sword

The helmet and sword are references to Athena who is both the goddess of martial excellence and knowledge and therefore the ideal patron goddess of a military academy

Hope this explains it
No
10thMountain gave you the backstory.

Also, it's been around for nine football seasons, hardly new in collegiate branding circles now.

https://www.armytimes.com/news/your-army...s-rebrand/
(10-26-2023 08:53 PM)10thMountain Wrote: [ -> ]
(10-26-2023 08:34 PM)Fighting Muskie Wrote: [ -> ]As the title suggests, I’m a little confused about Army and their athletic identity. They’ve adopted Black Knights as their moniker and their old logos featured a stereotypical medieval European knight. The new logo they are using features a helmet but it’s a knight’s helmet. It looks like something an ancient Spartan or Trojan might wear. It’s a perfectly fine logo if they were the Spartans, Trojans, or maybe even Gladiators (although by the Roman era, helmet design had evolved a great deal). It would even work if they were the Army Warriors—but they aren’t. They are the Black Knights of the Hudson.

What’s with this nonsensical logo? I feel like our Armed Services deserve better. If you’re going to be Knights, use a knight. Or better yet, why not just be Army—no mascot needed, and draw upon modern military insignia and imagery?

It’s a logo based on the official West Point cadet patch that features the same helmet and sword

The helmet and sword are references to Athena who is both the goddess of martial excellence and knowledge and therefore the ideal patron goddess of a military academy

Hope this explains it
Now we know, and knowing is half the battle.
(10-26-2023 09:23 PM)Porcine Wrote: [ -> ]
(10-26-2023 08:53 PM)10thMountain Wrote: [ -> ]
(10-26-2023 08:34 PM)Fighting Muskie Wrote: [ -> ]As the title suggests, I’m a little confused about Army and their athletic identity. They’ve adopted Black Knights as their moniker and their old logos featured a stereotypical medieval European knight. The new logo they are using features a helmet but it’s a knight’s helmet. It looks like something an ancient Spartan or Trojan might wear. It’s a perfectly fine logo if they were the Spartans, Trojans, or maybe even Gladiators (although by the Roman era, helmet design had evolved a great deal). It would even work if they were the Army Warriors—but they aren’t. They are the Black Knights of the Hudson.

What’s with this nonsensical logo? I feel like our Armed Services deserve better. If you’re going to be Knights, use a knight. Or better yet, why not just be Army—no mascot needed, and draw upon modern military insignia and imagery?

It’s a logo based on the official West Point cadet patch that features the same helmet and sword

The helmet and sword are references to Athena who is both the goddess of martial excellence and knowledge and therefore the ideal patron goddess of a military academy

Hope this explains it
Now we know, and knowing is half the battle.





Wow, that's...really dated now.
It's perfect.

And I say that phrase anytime anyone says "well now you know".
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