07-23-2023, 12:30 PM
Appears Team DeSantis is waiting on Trump being overwhelmed by indictments and in jail and thus win the primary by default as next man standing
Quote:Throughout the spring, Gov. Ron DeSantis of Florida and his advisers waved off his sagging poll numbers with the simple fact that he wasn’t yet an actual candidate for president.
Two months in, however, his sputtering presidential campaign is still struggling to gain traction.
Allies are complaining about a lack of a coherent message about why Republican voters should choose Mr. DeSantis over former President Donald J. Trump. Early strategic fissures have emerged between his own political team and the enormous super PAC that will spend tens of millions of dollars to help him. His Tallahassee-based campaign has begun shedding some of the more than 90 workers it had hired — roughly double the Trump campaign payroll — to cut swelling costs that have included $279,000 at the Four Seasons in Miami.
Now, his advisers are promising to reorient the DeSantis candidacy as an “insurgent” run and remake it into a “leaner-meaner” operation, days after the first public glimpse into his political finances showed unsustainable levels of spending — including a taste for private planes — and a fund-raising operation that was alarmingly dependent on its biggest contributors and that did not meet its expectations.
One recent move that drew intense blowback, including from Republicans, was the campaign’s sharing of a bizarre video on Twitter that attacked Mr. Trump as too friendly to L.G.B.T.Q. people and showed Mr. DeSantis with lasers coming out of his eyes. The video drew a range of denunciations, with some calling it homophobic and others homoerotic before it was deleted.
But it turns out to be more of a self-inflicted wound than was previously known: A DeSantis campaign aide had originally produced the video internally, passing it off to an outside supporter to post it first and making it appear as if it was generated independently, according to a person with knowledge of the incident.
Second-guessing from political donors has intensified as Mr. DeSantis traveled this week from the Hamptons to Park City, Utah, to see donors. Records show the DeSantis campaign made an $87,000 reservation at the Stein Eriksen Lodge in Utah for a retreat where donors were invited to cocktails on the deck on Saturday followed by an “investor appreciation dinner.” It’s the type of luxury location that helps explain how a candidate who has long preferred to fly by private jets burned through nearly 40 percent of every dollar he raised in his first six weeks without airing a single television ad.
In a note to donors on Thursday, Generra Peck, the DeSantis campaign manager, cast the campaign as making tough but necessary changes, writing that it would pursue an “underdog” approach going forward.
“All DeSantis needs to drive news and win this primary is a mic and a crowd,” Ms. Peck wrote.
Mr. DeSantis has privately forecast that the now twice-indicted Mr. Trump would struggle as his legal troubles mounted, but the governor continues to poll in a distant second place nationally.
Ms. Peck, who has never worked at a senior level on a presidential campaign but made herself a trusted confidante of Mr. DeSantis and his wife, Casey, has found herself under fire from both inside and outside a campaign that has been defined by silos, with various departments unaware of what is happening elsewhere. That the campaign did not hit expected fund-raising targets — and spent exorbitantly — caught the candidate and his wife by surprise, a person with knowledge of their reactions said.
Mr. DeSantis still has time to reset. There have been no debates yet. His super PAC, which is called Never Back Down, brought in $130 million. And the first votes are nearly six months away in Iowa, where Mr. Trump has made missteps of his own.
“Six months is a lifetime in politics,” said Terry Sullivan, who served as Senator Marco Rubio’s 2016 presidential campaign manager, noting that in July 2015 Jeb Bush was still ahead in some polling averages. “He has definitely burned a lot of time, but it’s been a learning process for his campaign.”
The challenge for Mr. DeSantis in relying so heavily on bigger donors is twofold: It means that he must travel the country extensively to attend fund-raisers to gather their larger checks and that those big donors cannot give to him more than once. That the governor and his wife prefer to travel by private planes adds significant costs, and cuts into the net money raised when crisscrossing the nation for fund-raisers.
His report showed $179,000 in chartered plane costs, along with $483,000 to a limited liability company that was formed within days of his campaign kickoff, with the expenditure only labeled “travel.” A senior campaign official said the campaign planned to make changes to travel practices “to maximize our capabilities,” though the person would not specify what changes were coming.
https://www.nytimes.com/2023/07/23/us/po...eboot.html
