05-18-2022, 03:15 AM
IMO, due to the "new AAC" schools already being rivals with original AAC schools, the P6 Campaign will only solidify.
These strategic pairings will immediately legitimize the P6 Campaign for the incoming
rivals. Through these associations, the P6 brand has resonance within the reinforced AAC footprint.
Charlotte-ECU
UAB-Memphis
Florida Atlantic-USF
UTSA/UNT/Rice-SMU
Aresco's original vision for the campaign was to shed light on real accomplishments. To date, the AAC has appeared in every NY6 bowl except 2. This year the AAC's P6 Campaign has reached their penultimate goal by putting an AAC program in the CFP Final Four.
The AAC has done a yeoman's public relations job with the P6 branding and the commercials. Every achievement has been highlighted. It's worth noting that no G4 conference (sans Boise State's 2014 win over Arizona) has any of the jewels in the AAC's crown (not even the NIT).
So, what is the state of the P6 Campaign with the 6 additions - and 3 subtractions? Competitively, time will tell. However, you can't disregard the conference's achievements to date. The American was the only conference (including the P5 conferences) to make the 4-team CFP Playoff and the NCAA Final Four all within the span of one year.
Will that feat ever be replicated outside of the 5 Autonomy conferences and the AAC? If we're being honest, there is less than a 1% chance. (and 1% is being overly optimistic). The AAC has also ranked ahead of the ACC and the Pac 12 by various metrics over the years. Something the G4 hasn't achieved.
So, given the AAC currently sits at the apex of its history (just registering the penultimate achievement that every conference strives for), there is some leeway the conference has through the transition to maintain its claim as the P6. The AAC is simply that far ahead in the CFP era.
Has Mike Aresco trademarked the term "P6"? If not, he should. The competitive gap has been too great, and the AAC was able to hold on to its long-term media deal with ESPN (which is keeping the AAC originals compensated at the same level, while also providing the incoming 6 programs with more revenue and exposure than they've had before).
It can be argued that, collectively, the incoming 6 AAC programs have a better revenue and exposure package than the 7th most wealthy conferece (the 12 MWC teams). That fact was confirmed by Air Force, who noted the money and exposure would've been better if they had jumped.
Beyond competitiveness and exposure, the American Athletic Conference going forward has significantly better academic profiles than anyone outside autonomy. Comparing academic profiles across the non-autonomy conferences makes one realize that the AAC truly is an academic unicorn in the non-autonomous group.
IMO, the 6 New American Athletic Programs should be getting ready to don their P6 helmet stickers. Some followers of conference realignment will insist on waiting to see how the athletic achievements compare post-2023 but the structural advantages the AAC already has in place (geographic rivalries with all the new teams, media deal, academics) already gives them more in common with the autonomy group than not.
The campaign has legs because of what's already been achieved. Don't underestimate the 8 teams that will still be averaging 7m$ per year to simply fill the competitive void of the 3 teams that left, and their new neighbors to bask in that instant credibility (and perhaps challenge for supremacy - since they will be reaping more revenue and ESPN/ABC exposure than the originals competed under during their inaugural deal).