12-20-2021, 05:50 AM
.
Those who are in favor of maintaining a 9 or 10 member CUSA have adopted the same position that many Big 12, AAC and Sun Belt fans took before their conferences opted to expand earlier this year.
From their standpoint, having seen no correlation between the size of the CUSA (1.0, 2.0, and 3.0) and athletic performance, 'smaller is better.'
Indeed, it's true that the CUSA (like the Big 12 and the AAC, lest we forget) survived an existential crisis in 2021. But consider this:
If the CUSA hadn't had at least 11 or 12 teams, it probably wouldn't have survived.
The 2021 cannibalization of the CUSA was an example of the kind of 'collateral damage' that has driven some conferences (e.g., the 8-member Southwest Conference (SWC) and the 8-member Big East Football Conference) out of existence.
Before it was raided by the "Big 8," the SWC (Texas, Texas A&M, Baylor, Texas Tech, SMU, Rice, TCU, & Houston) was one of the top football conferences. But the "Big 8" only had room to add the first four, and the 4 leftovers weren't able to keep the conference going. If it had been run by a commissioner with a more strategic mindset, it could have made the first move and raided (OK, OK State, Nebraska, & Missouri from) the Big 8, or it could have grabbed Arizona and AZ State before the PAC-8 took them (in 1978).
A "SWC" with a core of teams such as Houston, TCU, SMU, Rice, Arizona, and Arizona State, plus Utah and BYU from the WAC wouldn't have just survived - - it have been comparable in stature to the (2023) Big 12 "2.0."
In retrospect, expansion was the only way that the SWC could have survived.
There has been a strong and continuing trend toward conference expansion since the 1980s, when the average major conference had ~10 (8-12) teams.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current or future 15 or 16-team conferences:
1. ACC (up from 8/12/14 to 15 teams currently (including Notre Dame)
2. SEC (up from 12/14 teams to 16 teams; in 2025)
3. Big 12 (up from 8/10 to 12 in 2023 and to 16 teams; by 2030))
Current or future 14-team conferences:
4. Big 10 (up from 10 to 12; may expand to 16 by 2025)
5. AAC (up from 11 to 14 in 2023)
6. Sun Belt (up from 10 to 14 in 2023)
Current 12-team conferences:
7. PAC-12
8. MAC (Has strongly considered expanding to 14)
9. MWC
Current 9-team conference:
10. CUSA (down from 14 to 9)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Q: What has been the main incentive for conference expansion?*^
A: Income, generated from attendance, viewership, broadcasting revenue and other sources (donations, product sales, sponsorships, apparel).
*The steady trend toward increased conference size began with, and was primarily driven by the P5 conferences, which have been engaged in what might be thought of as a 40-year "viewership war" since the 1980s, with wide-ranging consequences, including more than a little 'collateral damage.'
^There were two former (8-team) power conferences, the Southwest and Big East Conferences that were cannibalized by current P5 conferences. Their teams now compete in the ACC, Big 10, Big 12, and SEC.
.
Attendance: Attendance increased substantially when the P5 conferences expanded, and many P5 universities built "mega-stadiums" (80,000+ capacity).
Viewership: Larger conferences tend to generate greater viewership, due to an increase in viewership base with the addition of fan bases and markets, to increasing national recognition, and to the fact that larger conferences have tended to have more likely to have more top 25 teams, more teams in popular bowl games, and more in the NCAA tournament.
Broadcasting revenue: Driven by viewership.
Many AAC fans who opposed expansion because they feared that the "pot" of revenue would have to be split more ways, or because they doubted the network would support expansion were surprised to learn that ESPN strongly encouraged them to expand. They did so, and maintained their strong revenue stream.
The Sun Belt and MAC were given similar incentives to expand.
Bottom line: The major networks have consistently supported expansion at both the professional and collegiate level.
Q: Why?
A: Because viewers have been demanding a wider range of viewing options and have been willing to pay for it. Their appetite for college and pro sports has proved to be nearly insatiable (they will watch almost any televised sport).
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Q: What are some of the other benefits of expansion (to 12, 14, or 16 teams)?
A: Other benefits may include decreased travel costs* and increased longevity (less risk of conference implosion).
*For conferences, such as the PAC-12 and MWC (Mountain/Pacific Time Zones), and thethe CUSA, Sun Belt, and SEC (SE/SC/SW regions) that are already spread out over two or more different regions of the country.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Q: How can expansion assist in cutting travel costs for conferences with large geographical footprints?
A: By maximizing the cost savings that are possible with divisional play.
Let's take the CUSA, for example. It has a sizable footprint, and the CUSA schools don't receive a lot of broadcasting revenue. Thus, the ability to cut travel costs substantial could actually be crucial to the survival of the conference.
Currently, with only 9 teams, little or nothing could be saved by going with divisional scheduling. There would be an annual round-robin in football, and all BB teams would play home and away series with all other CUSA teams.
Both FIU's (and Liberty's) football/basketball teams would have to fly to New Mexico or El Paso a combined three times per year, and it would force both UTEP's (and NMSU's) football/basketball teams to fly to Florida or Virginia a combined three times per year.
However, there could be very sizable cost savings with a 12-team CUSA.
Consider this scenario:
CUSA East: WKU, MTSU, Liberty, FIU, JSU, & EKU (or KSU, etc.)
CUSA West: UTEP, NMSU, SHSU, LTU, SFAU, & UCA~ (or Missouri St., etc.)
~UCA=Univ. Central Arkansas
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Liberty's conference FB & BB schedules:
Football: vs. MTSU, WKU, FIU, JSU, EKU and 3 CUSA West teams
1.5 flights/year across the Mississippi to play CUSA West teams
Longest distance FB flights: 1 flight to UTEP or NMSU every other year.
Basketball: 10 games vs. CUSA East teams; 6 vs. CUSA West teams
3 flights/year across the Mississippi to play CUSA West teams
Longest distance BB flights: 1 long flight per year to UTEP or NMSU
Further savings can be achieved by scheduling OOC games vs. nearby teams.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
UTEP's conference FB & BB schedules:
Football: vs. NMSU, SHSU, LTU, SFAU, & UCA and 3 CUSA West teams
(2 vs. Texas teams, 1 vs. nearby NM team, 1 vs. AR team, 1 vs. LA team)
1.5 flights/year across the Mississippi to play CUSA East teams
Longest distance FB flights: 1 flight to FIU or Liberty every other year.
Basketball: 10 games vs. CUSA East teams; 6 vs. CUSA West teams
3 flights/year across the Mississippi to play CUSA East teams
Longest distance BB flights: 1 long flight per year to FIU or Liberty
Further cuts can be made by scheduling OOC games vs. nearby teams.
Further savings can be achieved by scheduling OOC games vs. nearby teams.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consider the cost savings for schools such as UTEP, NMSU, FIU, and Liberty:
FIU's (and Liberty's) football/basketball teams would only have to fly to New Mexico or El Paso a combined 1.5 times per year (vs. 3 times/year; annual 50% reduction).
UTEP's (and NMSU's) football/basketball teams would only have to fly to Florida or Virginia a combined 1.5 times per year (vs. 3 times/year; annual 50% reduction).
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The CUSA schools would also benefit in other respects by expanding the conference membership to 12. A larger membership tends to boost national exposure and "brand" recognition - a factor which can be particularly beneficial to recent 'FCS to FBS' universities. In addition, the addition of conference teams frequently opens up recruiting opportunities in other states. Further, most universities benefit from their academic and institutional associations with other conference universities.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Opting to expand to 12 would involve adopting the same type of model that the Sun Belt Conference employed very successfully when it added schools such as Coastal Carolina and Appalachian State.
There is always some chance that an FCS school won't be able to make the transition to FBS football successfully, but the success rate has been very high - - over 75%, and there is no shortage of 'FCS to FBS' candidate schools that would be eager to take their place, in every region of the country.
.
https://www.youtube.com/watch?v=PIAXG_QcQNU
,
Those who are in favor of maintaining a 9 or 10 member CUSA have adopted the same position that many Big 12, AAC and Sun Belt fans took before their conferences opted to expand earlier this year.
From their standpoint, having seen no correlation between the size of the CUSA (1.0, 2.0, and 3.0) and athletic performance, 'smaller is better.'
Indeed, it's true that the CUSA (like the Big 12 and the AAC, lest we forget) survived an existential crisis in 2021. But consider this:
If the CUSA hadn't had at least 11 or 12 teams, it probably wouldn't have survived.
The 2021 cannibalization of the CUSA was an example of the kind of 'collateral damage' that has driven some conferences (e.g., the 8-member Southwest Conference (SWC) and the 8-member Big East Football Conference) out of existence.
Before it was raided by the "Big 8," the SWC (Texas, Texas A&M, Baylor, Texas Tech, SMU, Rice, TCU, & Houston) was one of the top football conferences. But the "Big 8" only had room to add the first four, and the 4 leftovers weren't able to keep the conference going. If it had been run by a commissioner with a more strategic mindset, it could have made the first move and raided (OK, OK State, Nebraska, & Missouri from) the Big 8, or it could have grabbed Arizona and AZ State before the PAC-8 took them (in 1978).
A "SWC" with a core of teams such as Houston, TCU, SMU, Rice, Arizona, and Arizona State, plus Utah and BYU from the WAC wouldn't have just survived - - it have been comparable in stature to the (2023) Big 12 "2.0."
In retrospect, expansion was the only way that the SWC could have survived.
There has been a strong and continuing trend toward conference expansion since the 1980s, when the average major conference had ~10 (8-12) teams.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current or future 15 or 16-team conferences:
1. ACC (up from 8/12/14 to 15 teams currently (including Notre Dame)
2. SEC (up from 12/14 teams to 16 teams; in 2025)
3. Big 12 (up from 8/10 to 12 in 2023 and to 16 teams; by 2030))
Current or future 14-team conferences:
4. Big 10 (up from 10 to 12; may expand to 16 by 2025)
5. AAC (up from 11 to 14 in 2023)
6. Sun Belt (up from 10 to 14 in 2023)
Current 12-team conferences:
7. PAC-12
8. MAC (Has strongly considered expanding to 14)
9. MWC
Current 9-team conference:
10. CUSA (down from 14 to 9)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Q: What has been the main incentive for conference expansion?*^
A: Income, generated from attendance, viewership, broadcasting revenue and other sources (donations, product sales, sponsorships, apparel).
*The steady trend toward increased conference size began with, and was primarily driven by the P5 conferences, which have been engaged in what might be thought of as a 40-year "viewership war" since the 1980s, with wide-ranging consequences, including more than a little 'collateral damage.'
^There were two former (8-team) power conferences, the Southwest and Big East Conferences that were cannibalized by current P5 conferences. Their teams now compete in the ACC, Big 10, Big 12, and SEC.
.
Attendance: Attendance increased substantially when the P5 conferences expanded, and many P5 universities built "mega-stadiums" (80,000+ capacity).
Viewership: Larger conferences tend to generate greater viewership, due to an increase in viewership base with the addition of fan bases and markets, to increasing national recognition, and to the fact that larger conferences have tended to have more likely to have more top 25 teams, more teams in popular bowl games, and more in the NCAA tournament.
Broadcasting revenue: Driven by viewership.
Many AAC fans who opposed expansion because they feared that the "pot" of revenue would have to be split more ways, or because they doubted the network would support expansion were surprised to learn that ESPN strongly encouraged them to expand. They did so, and maintained their strong revenue stream.
The Sun Belt and MAC were given similar incentives to expand.
Bottom line: The major networks have consistently supported expansion at both the professional and collegiate level.
Q: Why?
A: Because viewers have been demanding a wider range of viewing options and have been willing to pay for it. Their appetite for college and pro sports has proved to be nearly insatiable (they will watch almost any televised sport).
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Q: What are some of the other benefits of expansion (to 12, 14, or 16 teams)?
A: Other benefits may include decreased travel costs* and increased longevity (less risk of conference implosion).
*For conferences, such as the PAC-12 and MWC (Mountain/Pacific Time Zones), and thethe CUSA, Sun Belt, and SEC (SE/SC/SW regions) that are already spread out over two or more different regions of the country.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Q: How can expansion assist in cutting travel costs for conferences with large geographical footprints?
A: By maximizing the cost savings that are possible with divisional play.
Let's take the CUSA, for example. It has a sizable footprint, and the CUSA schools don't receive a lot of broadcasting revenue. Thus, the ability to cut travel costs substantial could actually be crucial to the survival of the conference.
Currently, with only 9 teams, little or nothing could be saved by going with divisional scheduling. There would be an annual round-robin in football, and all BB teams would play home and away series with all other CUSA teams.
Both FIU's (and Liberty's) football/basketball teams would have to fly to New Mexico or El Paso a combined three times per year, and it would force both UTEP's (and NMSU's) football/basketball teams to fly to Florida or Virginia a combined three times per year.
However, there could be very sizable cost savings with a 12-team CUSA.
Consider this scenario:
CUSA East: WKU, MTSU, Liberty, FIU, JSU, & EKU (or KSU, etc.)
CUSA West: UTEP, NMSU, SHSU, LTU, SFAU, & UCA~ (or Missouri St., etc.)
~UCA=Univ. Central Arkansas
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Liberty's conference FB & BB schedules:
Football: vs. MTSU, WKU, FIU, JSU, EKU and 3 CUSA West teams
1.5 flights/year across the Mississippi to play CUSA West teams
Longest distance FB flights: 1 flight to UTEP or NMSU every other year.
Basketball: 10 games vs. CUSA East teams; 6 vs. CUSA West teams
3 flights/year across the Mississippi to play CUSA West teams
Longest distance BB flights: 1 long flight per year to UTEP or NMSU
Further savings can be achieved by scheduling OOC games vs. nearby teams.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
UTEP's conference FB & BB schedules:
Football: vs. NMSU, SHSU, LTU, SFAU, & UCA and 3 CUSA West teams
(2 vs. Texas teams, 1 vs. nearby NM team, 1 vs. AR team, 1 vs. LA team)
1.5 flights/year across the Mississippi to play CUSA East teams
Longest distance FB flights: 1 flight to FIU or Liberty every other year.
Basketball: 10 games vs. CUSA East teams; 6 vs. CUSA West teams
3 flights/year across the Mississippi to play CUSA East teams
Longest distance BB flights: 1 long flight per year to FIU or Liberty
Further cuts can be made by scheduling OOC games vs. nearby teams.
Further savings can be achieved by scheduling OOC games vs. nearby teams.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consider the cost savings for schools such as UTEP, NMSU, FIU, and Liberty:
FIU's (and Liberty's) football/basketball teams would only have to fly to New Mexico or El Paso a combined 1.5 times per year (vs. 3 times/year; annual 50% reduction).
UTEP's (and NMSU's) football/basketball teams would only have to fly to Florida or Virginia a combined 1.5 times per year (vs. 3 times/year; annual 50% reduction).
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The CUSA schools would also benefit in other respects by expanding the conference membership to 12. A larger membership tends to boost national exposure and "brand" recognition - a factor which can be particularly beneficial to recent 'FCS to FBS' universities. In addition, the addition of conference teams frequently opens up recruiting opportunities in other states. Further, most universities benefit from their academic and institutional associations with other conference universities.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Opting to expand to 12 would involve adopting the same type of model that the Sun Belt Conference employed very successfully when it added schools such as Coastal Carolina and Appalachian State.
There is always some chance that an FCS school won't be able to make the transition to FBS football successfully, but the success rate has been very high - - over 75%, and there is no shortage of 'FCS to FBS' candidate schools that would be eager to take their place, in every region of the country.
.
https://www.youtube.com/watch?v=PIAXG_QcQNU
,