He mentions how the Big 12 should follow the Sun Belt's strategy of taking quality athletic programs instead of schools in large markets.
He also compares the difference between the SBC and CUSA over the past few years since the SBC finished it's realignment campaign back when Coastal Carolina joined.
(07-26-2021 02:01 PM)CardinalBlackTrojan Wrote: [ -> ]
This was my point in the “tin foil hat” thread. The SBC went after programs and the CUSA went after marketz. We see the results and so does everyone else. Very complementary article for our league and the success we have enjoyed since the last realignment.
I think the Big 12 will survive, it will just look a lot different, much like CUSA or the Big East/AAC did. If the 8 stay together, even short term, they are looking at getting a nice little pay check from UT and OU, something you know they want. They will add a couple teams to fill those holes for when they actually leave in 2024/25. The a couple more current Big 12 teams will be picked, and again a couple teams will be added. As they back fill, the Big 12 keeps existing, but ultimately isn’t the same conference. Some fans will beat their chest about being in the Big 12, as we all look on and tell them it’s just the AAC in different clothes. Which is really the CUSA all dressed up.
(07-26-2021 02:08 PM)GoAppsGo92 Wrote: [ -> ] (07-26-2021 02:01 PM)CardinalBlackTrojan Wrote: [ -> ]
This was my point in the “tin foil hat” thread. The SBC went after programs and the CUSA went after marketz. We see the results and so does everyone else. Very complementary article for our league and the success we have enjoyed since the last realignment.
The "experts" making the decisions last time did not have a clue. You need a product that can compete with other entertainment for viewership and dollars. That's your "market" value, not population in program's location.
Attracting interest and dollars is a lot harder in a large metro where people have lots of options and places to invest their dollars for marketing or just an entertaining weekend.
A program with a lot of support and a college town atmosphere has a better chance of delivering a return on investment than a program that has little support but is located in a large metro.
(07-26-2021 02:10 PM)Usajags Wrote: [ -> ]I think the Big 12 will survive, it will just look a lot different, much like CUSA or the Big East/AAC did. If the 8 stay together, even short term, they are looking at getting a nice little pay check from UT and OU, something you know they want. They will add a couple teams to fill those holes for when they actually leave in 2024/25. The a couple more current Big 12 teams will be picked, and again a couple teams will be added. As they back fill, the Big 12 keeps existing, but ultimately isn’t the same conference. Some fans will beat their chest about being in the Big 12, as we all look on and tell them it’s just the AAC in different clothes. Which is really the CUSA all dressed up.
AAC wishes they were getting paid what the B12 will be reduced to in revenue.
Surely the B12 will figure out some way to get BYU on board. That's the most value that's on the table. Big fan base. Their old individual contract with ESPN was $6 million and their new one is more than that, but no hard details. Being apart of a conference means their basketball games come too which gives the conference a value that probably keeps it in the $13-17 million a year. At that point they wouldn't have to add anyone else to dilute that. WVU is on no more of an island than before but loses one westward trip that they can fill with an OOC game by going to the 9 team round robin and getting back a 4th OOC game.
That would be the move that brings in the fan base in the stadium. The viewership numbers. And the football/basketball strength. Even though marketz aren't important a team that dominates their market is, especially considering that Utah is one of the fastest growing states.
(07-26-2021 08:45 PM)Yosef Himself Wrote: [ -> ]Surely the B12 will figure out some way to get BYU on board. That's the most value that's on the table. Big fan base. Their old individual contract with ESPN was $6 million and their new one is more than that, but no hard details. Being apart of a conference means their basketball games come too which gives the conference a value that probably keeps it in the $13-17 million a year. At that point they wouldn't have to add anyone else to dilute that. WVU is on no more of an island than before but loses one westward trip that they can fill with an OOC game by going to the 9 team round robin and getting back a 4th OOC game.
That would be the move that brings in the fan base in the stadium. The viewership numbers. And the football/basketball strength. Even though marketz aren't important a team that dominates their market is, especially considering that Utah is one of the fastest growing states.
I think they could have had BYU before if they would have agreed to a cpl. requirements BYU had with regards to scheduling. adding BYU would give the B12 3 of the most powerful church school athletic programs.
(07-26-2021 02:48 PM)Crump1 Wrote: [ -> ] (07-26-2021 02:08 PM)GoAppsGo92 Wrote: [ -> ] (07-26-2021 02:01 PM)CardinalBlackTrojan Wrote: [ -> ]
This was my point in the “tin foil hat” thread. The SBC went after programs and the CUSA went after marketz. We see the results and so does everyone else. Very complementary article for our league and the success we have enjoyed since the last realignment.
The "experts" making the decisions last time did not have a clue. You need a product that can compete with other entertainment for viewership and dollars. That's your "market" value, not population in program's location.
Attracting interest and dollars is a lot harder in a large metro where people have lots of options and places to invest their dollars for marketing or just an entertaining weekend.
A program with a lot of support and a college town atmosphere has a better chance of delivering a return on investment than a program that has little support but is located in a large metro.
I wonder what experts they used. Anyone with basic knowledge of TV understood that viewership data was much more of sophisticated and guesstimating based on market size was horse and buggy tech and state population only mattered to the P5 because of in-state vs out-of-state carriage fees for linear conference networks which G5’s aren’t getting.
Comes down to people watching. San Antonio is a big market but I suspect as many or more people in Louisiana watch the Cajuns and as many or more in Arkansas watch the Red Wolves as watch UTSA in Texas. Eyeballs matter and with online viewing they know more accurately how many view and know more about the viewer.