10-26-2020, 05:28 PM
Quote:Yet, on October 15, Variety reported:
Patrisse Cullors is making a big step into the television business.
The co-founder of Black Lives Matter has signed her first over overall deal with Warner Bros. Television Group. Characterized as multi-year and wide-ranging, the pact will see Cullors develop and produce original programming across all platforms, including broadcast, cable and streaming.
Cullors’ agreement encompasses scripted and unscripted series, longform series, animated and kids programming, as well as digital content. Together, WBTVG and Cullors will look to amplify the work of the Black Lives Matter, which Cullors started alongside Alicia Garza and Opal Tometi back in 2013, and create more opportunities for prominent Black storytelling. Precise terms for the deal have not been disclosed.
…“Black voices, especially Black voices who have been historically marginalized, are important and integral to today’s storytelling. Our perspective and amplification is necessary and vital to helping shape a new narrative for our families and communities. I am committed to uplifting these stories in my new creative role with the Warner Bros. family,” Cullors said in a statement. “As a long time community organizer and social justice activist, I believe that my work behind the camera will be an extension of the work I’ve been doing for the last twenty years. I look forward to amplifying the talent and voices of other Black creatives through my work.”
The Los Angeles Times added:
Building on her political activism, the Los Angeles native plans to work with the studio to develop scripted dramas and comedies, docuseries and animated programming for children, young adults and families.
…Warner Bros. said it would collaborate with Cullors in support of the Black Lives Matter movement and to provide more opportunities for Black producers, writers and other talent.
For a “social justice” organization that decries massive, hierarchical corporations, Warner Bros seems an odd choice of partner. WB’s website boasts that:
In 2019, Warner Bros. Pictures Group earned $4.4 billion in worldwide receipts ($1.57 billion domestic, $2.85 billion international), marking the 10th time the Studio crossed the $4 billion mark. To date, Warner Bros. remains the only studio to cross the $1 billion mark both domestically and internationally 19 years in a row—an industry record.
But some Black activists, commentators, and public figures are less than pleased with Cullors’ news.
Black Lives Matter has made a name for itself by equating capitalism with racism and police brutality; as a movement, it has long sought to discredit the traditional “up-by-your bootstraps” ideals of the American dream. Instead, BLM ostensibly holds that true racial justice necessitates the rejection of capitalist ideals such as meritocracy, individual responsibility, and individual choice.
Now, BLM’s co-founder’s (likely lucrative) deal to monetize her activism with a massive media corporation has actively discredited these supposedly foundational tenets. Oops.
Link
She will produce unwatchable garbage but still gets to keep the money.