(05-08-2018 08:37 AM)Lord Stanley Wrote: [ -> ] (05-08-2018 08:24 AM)billybobby777 Wrote: [ -> ]For those NIU fans who insist that NIU is almost part of Chicago.—this doesn’t bode well. These days, good young high school students seem embarrassed to go to a non Flagship public school. I don’t remember the directional label being such a disgrace 15, 20 years ago....
Word on the street is that up to half of all NIU students are commuters now, which makes sense in many ways because NIU is "almost part of Chicago" being on on the very edge of the Chicagoland definition.
Heck, in another 20 or 30 years DeKalb will be a suburb of Chicago as growth continues to push westward from Aurora.
But unfortunately the good that comes being 75 miles from the center of a major world city also means the problems that come with being a major world city can pretty easily make their way to DeKalb
We proud NIU alum are at a loss at what to do. The school has damn near tried everything.
I have a lot of fondness for NIU. In the immediate term, I do think that tuition price is a big factor. U of Illinois definitely loses some kids to *lower* ranked out-of-state schools because of tuition pricing. So, when *higher* ranked out-of-state schools are offering tuition that's competitive with or even cheaper than the Illinois directionals, it becomes almost a no-brainer to go to the higher ranked out-of-state school. It used to be that going to NIU/EIU/WIU/SIU was a sliver of a cost of going to an out-of-state flagship, so they'd win a lot of kids just based on price, but that's now not the case.
In the long-term, the academic focus of the directional schools needs to change along with the branding (which, whether it's fair or not, means a lot in this business). As of now, there are 4 directional universities in the state that largely offer the same academic offerings with the same academic admissions standards. There really isn't a large differentiation between them other than their respective locations. That might have worked 20 years ago when the large Millennial generation was ushering in lots of college students, but that's not going to work with the post-Millennial generation that is a lot smaller in size.
I always liked how the Virginia public university system really has well-defined missions for each school as opposed to trying to shoehorn all of them to try to be all things to all people. UVA is the clear flagship, but William & Mary focuses on being a strong liberal arts school, Virginia Tech is a great engineering school, VCU has excellent fine arts programs, George Mason has public policy and international affairs programs that take advantage of its DC-area location, etc. There is simply a whole swath of options beyond the UVA flagship with each school having different programs and campus cultures.
The schools in the state of Missouri have actually done a good job of working toward the Virginia model over the past couple of decades by refocusing and rebranding Missouri-Rolla into Missouri S&T (to reflect its tech and engineering focus) and Southwest Missouri State into Truman State (to reflect that it's a more global liberal arts school). Note that the changes were both substantive (a focusing of specific academic offerings) and superficial (renaming the schools to make them sound less "local"). A superficial name change alone won't work - you need the substantive academic changes to be made, too.
NIU seems to be positioned to be a Virginia Tech/Missouri S&T-type school with its engineering and computer science programs. That's not to say that NIU should get rid of its liberal arts programs (as places like VT still have those offerings), but rather re-position itself as that being the new focus of the school. SIUC has the "bones" to be a STEM-focused school with its medical school and engineering program, too. It makes sense for NIU and SIUC to continue being more comprehensive research institutions in that regard. Meanwhile, EIU and WIU can become the more William & Mary/Truman State-type liberal arts-focused schools with a lot more undergrad-focused instruction as opposed to grad-level research.
I actually think this already reflects the general reality of the positions of those schools, but none of them do a great job in reflecting that in allocating their financial and academic resources while their branding to reflect such positions is non-existent (as they're all just lumped in as "directional schools"). Maybe have each school renamed after the 4 US presidents that came from Illinois (Lincoln, Grant, Reagan and Obama) at a superficial rebranding level and then show the marketplace how they're focused on STEM, liberal arts, etc. Prospective students need to be shown how these schools differentiate themselves in the marketplace on all levels (academic offerings, national branding and tuition pricing).