Nice article...
"...You have to find another way to your destination. So learn to live in a new world, create your own party, but one that works economically. That means a geographically and economically sustainable model that probably doesn't include traveling to Virginia, North Carolina and Florida regularly. It also would include pairing yourselves with some teams that aren't your first choice. There's no reason that the seven Texas G-5 teams couldn't get together with some combination of the Louisiana G-5's and Tulsa or Southern Miss to form a functional and fun league. We could call it the Cajun-Cowboy League. Just workshopping. Those school all share geography, recruiting territory, and have natural or budding rivalries. TV sets didn't make Texas and OU an event, proximity and culture did. Good old fashioned hate did. That can't be manufactured from across the country.
Geographically based leagues also give your fan base the opportunity to see your product more easily. Flying into Boca Raton restricts access and opportunity. Plus all your non-revenue sports are now competing in what is essentially a bus league. Travel costs go down, opportunity goes up. That's the kind of party most ADs should be salivating for.
For Conference USA, the AAC, and the Sun Belt they've chased the traditional modalities: market size, TV eyes, populous areas etc. They've worked under the illusion that a broadcast company is going to reimburse them for the reach of their media markets. That's gotten them to where they are now, millions of dollars behind the Power 5. The illusion is that Old Dominion brings ESPN or Fox the Norfolk area. It doesn't. The same way that SMU or North Texas or even TCU don't bring ESPN the Metroplex on a silver platter. TV execs know where the value is and what drives ratings and for eastern Virginia it's the University of Virginia, Virginia Tech or North Carolina. Texas, Texas A&M and OU bring eyes from the Metroplex. Florida and Florida deliver the greater Miami area if at all, not FAU or FIU..."
"...If the Power 5's have beaten you to the punch on exposure from TV deals, then beat them to the punch in the digital realm. It's the one area where the landscape is somewhat level. G-5 schools can have just as large a social media presence as anyone. In this day and age you have to, that's where your recruits are and where your alumni base is going. To not utilize the available formats and those that are emerging is a critical mistake.
UTSA had a very limited social media presence under Larry Coker, Frank Wilson has redoubled those efforts. Seth Littrell has executed a similar social media revolution at North Texas. SMU has a dedicated video department for their football program. Tom Herman completely overhauled Houston's social media and content efforts making #HTownTakeOver a household phrase for college football fans. A coach that doesn't have a grasp on or vision for a social media strategy is bear hunting with a stick.
So too are G-5 Leagues that aren't willing to use alternate or nontraditional media as a tool for exposure..."
http://swcroundup.com/news/2017/4/11/a-p...ign=buffer
Good article. Every C-USA AD and president needs to read this article.
This is why I usually post and talk about "organic revenue". Not only does FIU not bring the Miami television market, but their entire athletic program only generates about $5 million of actual non-subsidized revenue.
The 8 public AAC schools (in 2014-15) generated on average $28 million of organic revenue each.
The 12 MWC schools generated an average of $21 million of organic revenue each.
The 13 public C-USA schools (without Rice) are generating $12 million of organic revenue apiece. (with FIU being a major outlier)
The Sun Belt's football schools are at $9.3 million of organic revenue.
The MAC's 12 are at $8.5 million each.
So, what G5 programs are moving the most dollars? Who's getting the most people actually through the turnstiles? Who's getting local business sponsors and who's able to bring eyeballs to any kind of a TV deal? Well, here's the list in order of revenue generation among C-USA, Sun Belt, MAC (in millions), essentially the list of how valuable the programs are. My thought is that the top 8 or 9 schools from this list need to go form their own thing. The top 8 on this list would average about $14.4m in organic revenue.
ODU ($15.5)
Louisiana-Lafayette ($15.2)
Southern Miss ($15.2)
Arkansas State ($15.2)
Marshall ($14.9)
UTEP ($13.9)
UTSA ($13.0)
La Tech ($12.5)
UAB ($12.3)
MTSU ($12.2)
FAU ($11.9)
Toledo ($11.2)
North Texas ($11.2)
WKU ($10.7)
Charlotte ($10.5)
Texas State ($10.4)
Appalachian State ($10.2)
NIU ($9.9)
Ohio ($9.9)
Akron ($9.7)
Miami (Ohio) (9.2)
Bowling Green ($8.9)
Western Michigan ($8.9)
Louisiana-Monroe ($8.7)
Central Michigan ($8.4)
South Alabama ($8.2)
Georgia Southern ($7.3)
Georgia State ($6.7)
Kent State ($6.7)
Eastern Michigan ($6.6)
Troy ($6.6)
Ball State ($5.6)
FIU ($4.9)
Coastal Carolina ($4.4)
When you look at the top 17 public G5 schools using this metric, all teams east of Texas are in the AAC and all teams west are in the MWC. This list correlates to the list in the order of which schools were added to the AAC. This is how you maximize value in a conference - look at how can and is generating activity and non-subsidized revenue and roll with them. 12 is no longer the ideal number for FBS conference - it just adds to the number of ways the pot is split up.
Pretty good way to look at things, Maclid. In Virginia, our politicians came up with legilslation to limit the usage of student fees and I'm sure the limits will only grow in the future. What happens to FIU if the Florida state legislature does the same to them?
(04-14-2017 11:00 AM)cmett003 Wrote: [ -> ]Good article. Every C-USA AD and president needs to read this article.
every G5 AD and President needs this tacked on their wall
(04-14-2017 12:16 PM)panama Wrote: [ -> ] (04-14-2017 11:00 AM)cmett003 Wrote: [ -> ]Good article. Every C-USA AD and president needs to read this article.
every G5 AD and President needs this tacked on their wall
Agree. Good find, Volkmar.
(04-14-2017 11:58 AM)ODUDrunkard13 Wrote: [ -> ]Pretty good way to look at things, Maclid. In Virginia, our politicians came up with legislation to limit the usage of student fees and I'm sure the limits will only grow in the future. What happens to FIU if the Florida state legislature does the same to them?
If the Florida state legislature says $0 to athletics tomorrow
FIU has to replace $23M
FAU has to replace $19M
UCF has to replace @25M
USF has to replace $21M
So in your scenario, everyone gets f'd, not just FIU.
I am still perplexed at the raging hardon y'all have for FIU & FAU.
(04-14-2017 12:39 PM)FIU4Ever Wrote: [ -> ] (04-14-2017 11:58 AM)ODUDrunkard13 Wrote: [ -> ]Pretty good way to look at things, Maclid. In Virginia, our politicians came up with legislation to limit the usage of student fees and I'm sure the limits will only grow in the future. What happens to FIU if the Florida state legislature does the same to them?
If the Florida state legislature says $0 to athletics tomorrow
FIU has to replace $23M
FAU has to replace $19M
UCF has to replace @25M
USF has to replace $21M
So in your scenario, everyone gets f'd, not just FIU.
I am still perplexed at the raging hardon y'all have for FIU & FAU.
What if they do it like VA & GA did and limit it based on percentage of budget? UCF & USF would be a lot better off.
(04-14-2017 12:50 PM)mturn017 Wrote: [ -> ] (04-14-2017 12:39 PM)FIU4Ever Wrote: [ -> ] (04-14-2017 11:58 AM)ODUDrunkard13 Wrote: [ -> ]Pretty good way to look at things, Maclid. In Virginia, our politicians came up with legislation to limit the usage of student fees and I'm sure the limits will only grow in the future. What happens to FIU if the Florida state legislature does the same to them?
If the Florida state legislature says $0 to athletics tomorrow
FIU has to replace $23M
FAU has to replace $19M
UCF has to replace @25M
USF has to replace $21M
So in your scenario, everyone gets f'd, not just FIU.
I am still perplexed at the raging hardon y'all have for FIU & FAU.
What if they do it like VA & GA did and limit it based on percentage of budget? UCF & USF would be a lot better off.
Then we get creative and fudge numbers like ODU
As for the article, FIU, FAU and I would presume UTEP will never be "bus league" members of any conference just based on the locations of the campus. So we will always budget for flights.
(04-14-2017 10:33 AM)Volkmar Wrote: [ -> ]Nice article...
"...You have to find another way to your destination. So learn to live in a new world, create your own party, but one that works economically. That means a geographically and economically sustainable model that probably doesn't include traveling to Virginia, North Carolina and Florida regularly. It also would include pairing yourselves with some teams that aren't your first choice. There's no reason that the seven Texas G-5 teams couldn't get together with some combination of the Louisiana G-5's and Tulsa or Southern Miss to form a functional and fun league. We could call it the Cajun-Cowboy League. Just workshopping. Those school all share geography, recruiting territory, and have natural or budding rivalries. TV sets didn't make Texas and OU an event, proximity and culture did. Good old fashioned hate did. That can't be manufactured from across the country.
Geographically based leagues also give your fan base the opportunity to see your product more easily. Flying into Boca Raton restricts access and opportunity. Plus all your non-revenue sports are now competing in what is essentially a bus league. Travel costs go down, opportunity goes up. That's the kind of party most ADs should be salivating for.
For Conference USA, the AAC, and the Sun Belt they've chased the traditional modalities: market size, TV eyes, populous areas etc. They've worked under the illusion that a broadcast company is going to reimburse them for the reach of their media markets. That's gotten them to where they are now, millions of dollars behind the Power 5. The illusion is that Old Dominion brings ESPN or Fox the Norfolk area. It doesn't. The same way that SMU or North Texas or even TCU don't bring ESPN the Metroplex on a silver platter. TV execs know where the value is and what drives ratings and for eastern Virginia it's the University of Virginia, Virginia Tech or North Carolina. Texas, Texas A&M and OU bring eyes from the Metroplex. Florida and Florida deliver the greater Miami area if at all, not FAU or FIU..."
"...If the Power 5's have beaten you to the punch on exposure from TV deals, then beat them to the punch in the digital realm. It's the one area where the landscape is somewhat level. G-5 schools can have just as large a social media presence as anyone. In this day and age you have to, that's where your recruits are and where your alumni base is going. To not utilize the available formats and those that are emerging is a critical mistake.
UTSA had a very limited social media presence under Larry Coker, Frank Wilson has redoubled those efforts. Seth Littrell has executed a similar social media revolution at North Texas. SMU has a dedicated video department for their football program. Tom Herman completely overhauled Houston's social media and content efforts making #HTownTakeOver a household phrase for college football fans. A coach that doesn't have a grasp on or vision for a social media strategy is bear hunting with a stick.
So too are G-5 Leagues that aren't willing to use alternate or nontraditional media as a tool for exposure..."
http://swcroundup.com/news/2017/4/11/a-p...ign=buffer
The statement that you can't build hate from across the country has been proven false by the 2000 miles of abhorrence between ODU and UTEP.
Something to keep in mind about being regional is that is the purpose of divisions. Perhaps our divisions are not quite as regional as they could be but they do help. Part of the problem is that the conference does not utilize the divisions nearly as well as it could.
(04-14-2017 01:08 PM)MinerInWisconsin Wrote: [ -> ]The statement that you can't build hate from across the country has been proven false by the 2000 miles of abhorrence between ODU and UTEP.
Something to keep in mind about being regional is that is the purpose of divisions. Perhaps our divisions are not quite as regional as they could be but they do help. Part of the problem is that the conference does not utilize the divisions nearly as well as it could.
Would pods be better? Kind of hard to do with 14 schools, but it might work. Would have to do 2 of 5 and 1 of 4.
Appalachia;
ODU
Marshall
WKU
Charlotte
MT
Gulf;
FAU
FIU
USM
UAB
LT
Texas;
Rice
UNT
UTEP
UTSA
Think LT could float between either the gulf or Texas pod, whatever is better for them. The conference tournament byes go to the top 3 pod leaders and the best of the rest.
We canlook at who brings in the most on tickets till we are blue in the face......
There's not one of us in CUSA that can support our sports programs without student fees. The only question is the amount. Each of us can average 100% on tickets sold in basketball and football and every other sport. You will still need student fees.
So if we are talking who gets hurt most if student fees are no longer used for sports....
everyone of our schools drops down to D2 level o matter what you bring in on tickets sold. We are talking about 2 to 3 million more.
So student fees are not going away and with that a school with 50k is in better shape on their budget than a school that brings in a few million more on tickets sold and only have 17 to 20k enrollments.
So you can point to the fact Marshall bring in more than FIU all you want..... fact is FIU has more upside on finances to support their sports programs. And it's not even close. Even if the student fees did not go away but are cut in half for all D1 schools...
a school with 50k over 20k or less is still coming out on top.
Marshall is spending $917 on each student enrolled
FIU is spending $429 on each student enrolled
It's clear which school has more upside when it comes to a budget for sports
(04-14-2017 01:17 PM)WKUYG Wrote: [ -> ]We canlook at who brings in the most on tickets till we are blue in the face......
There's not one of us in CUSA that can support our sports programs without student fees. The only question is the amount. Each of us can average 100% full in basketball and football and every other sport. You will still need student fees.
So if we are talking who gets hurt most if student fees are no longer used for sports....
everyone of our schools drops down to D2 level o matter what you bring in on tickets sold. We are talking about 2 to 3 million more.
So student fees are not going away and with that a school with 50k is in better shape on their budget than a school that brings in a few million more on tickets sold and only have 17 to 20k enrollments.
So you can point to the fact Marshall bring in more than FIU all you want..... fact is FIU has more upside on finances to support their sports programs. And it's not even close. Even if the student fees did not go away but are cut in half for all D1 schools...
a school with 50k over 20k or less is still coming out on top.
We have no student fees.
(04-14-2017 01:19 PM)TechRocks Wrote: [ -> ] (04-14-2017 01:17 PM)WKUYG Wrote: [ -> ]We canlook at who brings in the most on tickets till we are blue in the face......
There's not one of us in CUSA that can support our sports programs without student fees. The only question is the amount. Each of us can average 100% full in basketball and football and every other sport. You will still need student fees.
So if we are talking who gets hurt most if student fees are no longer used for sports....
everyone of our schools drops down to D2 level o matter what you bring in on tickets sold. We are talking about 2 to 3 million more.
So student fees are not going away and with that a school with 50k is in better shape on their budget than a school that brings in a few million more on tickets sold and only have 17 to 20k enrollments.
So you can point to the fact Marshall bring in more than FIU all you want..... fact is FIU has more upside on finances to support their sports programs. And it's not even close. Even if the student fees did not go away but are cut in half for all D1 schools...
a school with 50k over 20k or less is still coming out on top.
We have no student fees.
Athletics gets $10M of $21M from the university, which gets money from students. Call it whatever you want to, tech athletics is not self supporting.
Below is the amount each school spends per each student enrolled at the school. I used the enrollment number that was shown for 2014 for most schools...2015 budget
http://sports.usatoday.com/ncaa/finances
As I said many times before..some of our schools are at the top of the bubble (Western included) on the amount spent off students and not a lot of room to grow. I used the Student Fees & School Funds nothing else
WKU 928
Marshall 917
FIU 429
FAU 622
Middle 856
ODU 1140
UNCC 806
UAB 1141
UNT 578
UTEP 681
UTSA 492
USM 396
Tech 780
I will add one other thing...
While Western is on the high end of
WKU 928
Marshall 917
FIU 429
FAU 622
Middle 856
ODU 1140
UNCC 806
UAB 1141
UNT 578
UTEP 681
UTSA 492
USM 396
Tech 780
I think bang for the buck Western would be at the top of the conference as far as championships. So Western is doing a great job (conference and nationally) on dollars spent off student vs conference championships
(04-14-2017 01:08 PM)MinerInWisconsin Wrote: [ -> ] (04-14-2017 10:33 AM)Volkmar Wrote: [ -> ]Nice article...
"...You have to find another way to your destination. So learn to live in a new world, create your own party, but one that works economically. That means a geographically and economically sustainable model that probably doesn't include traveling to Virginia, North Carolina and Florida regularly. It also would include pairing yourselves with some teams that aren't your first choice. There's no reason that the seven Texas G-5 teams couldn't get together with some combination of the Louisiana G-5's and Tulsa or Southern Miss to form a functional and fun league. We could call it the Cajun-Cowboy League. Just workshopping. Those school all share geography, recruiting territory, and have natural or budding rivalries. TV sets didn't make Texas and OU an event, proximity and culture did. Good old fashioned hate did. That can't be manufactured from across the country.
Geographically based leagues also give your fan base the opportunity to see your product more easily. Flying into Boca Raton restricts access and opportunity. Plus all your non-revenue sports are now competing in what is essentially a bus league. Travel costs go down, opportunity goes up. That's the kind of party most ADs should be salivating for.
For Conference USA, the AAC, and the Sun Belt they've chased the traditional modalities: market size, TV eyes, populous areas etc. They've worked under the illusion that a broadcast company is going to reimburse them for the reach of their media markets. That's gotten them to where they are now, millions of dollars behind the Power 5. The illusion is that Old Dominion brings ESPN or Fox the Norfolk area. It doesn't. The same way that SMU or North Texas or even TCU don't bring ESPN the Metroplex on a silver platter. TV execs know where the value is and what drives ratings and for eastern Virginia it's the University of Virginia, Virginia Tech or North Carolina. Texas, Texas A&M and OU bring eyes from the Metroplex. Florida and Florida deliver the greater Miami area if at all, not FAU or FIU..."
"...If the Power 5's have beaten you to the punch on exposure from TV deals, then beat them to the punch in the digital realm. It's the one area where the landscape is somewhat level. G-5 schools can have just as large a social media presence as anyone. In this day and age you have to, that's where your recruits are and where your alumni base is going. To not utilize the available formats and those that are emerging is a critical mistake.
UTSA had a very limited social media presence under Larry Coker, Frank Wilson has redoubled those efforts. Seth Littrell has executed a similar social media revolution at North Texas. SMU has a dedicated video department for their football program. Tom Herman completely overhauled Houston's social media and content efforts making #HTownTakeOver a household phrase for college football fans. A coach that doesn't have a grasp on or vision for a social media strategy is bear hunting with a stick.
So too are G-5 Leagues that aren't willing to use alternate or nontraditional media as a tool for exposure..."
http://swcroundup.com/news/2017/4/11/a-p...ign=buffer
The statement that you can't build hate from across the country has been proven false by the 2000 miles of abhorrence between ODU and UTEP.
Something to keep in mind about being regional is that is the purpose of divisions. Perhaps our divisions are not quite as regional as they could be but they do help. Part of the problem is that the conference does not utilize the divisions nearly as well as it could.
Well, there are always exceptions to such rules, such as Notre Dame/USC in football. I don't count Army/Navy as an exception due to the Service Academy modality btw. By and large though, the most fierce rivalries in college are certainly regional, so the original statement from the article is accurate. I don't think his remark about regional rivalries was intended to be read as an absolute.
Plenty of folks are talking CUSA and SBC merger and to be honest, I don't have a problem with it if we can cherry pick based on performance and location.
Look, we were all thrown together by a guy who thought TV markets meant something while completely undervaluing performance. Performance is what draws ratings not where you are based. If we realign, we need to take location and performance into account. If you're a G5 and it takes more than 7 or 8 hours to get to a destination by bus, it's gonna kill your budget.
For MT, The schools in range to us and perform well enough usually are...
WKU
Ark St.
Troy
UAB
Appy St.
Marshall
USM
USA
Ga State
La Tech (right outside but would be worth it)
Ga Southern
This is no diss to any team that wasn't mentioned but that would be a very competitive league no doubt. 2 other teams worth considering are ODU and Maybe ULL.
Right now, even in the east, we only have one school less than 5 hours away from us and that's WKU. Why UAB isn't in the east is beyond me. We're 3 hours away.
It's a lot to consider and it won't be handled correctly as long as we have Judy.
(04-14-2017 01:08 PM)MinerInWisconsin Wrote: [ -> ] (04-14-2017 10:33 AM)Volkmar Wrote: [ -> ]Nice article...
"...You have to find another way to your destination. So learn to live in a new world, create your own party, but one that works economically. That means a geographically and economically sustainable model that probably doesn't include traveling to Virginia, North Carolina and Florida regularly. It also would include pairing yourselves with some teams that aren't your first choice. There's no reason that the seven Texas G-5 teams couldn't get together with some combination of the Louisiana G-5's and Tulsa or Southern Miss to form a functional and fun league. We could call it the Cajun-Cowboy League. Just workshopping. Those school all share geography, recruiting territory, and have natural or budding rivalries. TV sets didn't make Texas and OU an event, proximity and culture did. Good old fashioned hate did. That can't be manufactured from across the country.
Geographically based leagues also give your fan base the opportunity to see your product more easily. Flying into Boca Raton restricts access and opportunity. Plus all your non-revenue sports are now competing in what is essentially a bus league. Travel costs go down, opportunity goes up. That's the kind of party most ADs should be salivating for.
For Conference USA, the AAC, and the Sun Belt they've chased the traditional modalities: market size, TV eyes, populous areas etc. They've worked under the illusion that a broadcast company is going to reimburse them for the reach of their media markets. That's gotten them to where they are now, millions of dollars behind the Power 5. The illusion is that Old Dominion brings ESPN or Fox the Norfolk area. It doesn't. The same way that SMU or North Texas or even TCU don't bring ESPN the Metroplex on a silver platter. TV execs know where the value is and what drives ratings and for eastern Virginia it's the University of Virginia, Virginia Tech or North Carolina. Texas, Texas A&M and OU bring eyes from the Metroplex. Florida and Florida deliver the greater Miami area if at all, not FAU or FIU..."
"...If the Power 5's have beaten you to the punch on exposure from TV deals, then beat them to the punch in the digital realm. It's the one area where the landscape is somewhat level. G-5 schools can have just as large a social media presence as anyone. In this day and age you have to, that's where your recruits are and where your alumni base is going. To not utilize the available formats and those that are emerging is a critical mistake.
UTSA had a very limited social media presence under Larry Coker, Frank Wilson has redoubled those efforts. Seth Littrell has executed a similar social media revolution at North Texas. SMU has a dedicated video department for their football program. Tom Herman completely overhauled Houston's social media and content efforts making #HTownTakeOver a household phrase for college football fans. A coach that doesn't have a grasp on or vision for a social media strategy is bear hunting with a stick.
So too are G-5 Leagues that aren't willing to use alternate or nontraditional media as a tool for exposure..."
http://swcroundup.com/news/2017/4/11/a-p...ign=buffer
The statement that you can't build hate from across the country has been proven false by the 2000 miles of abhorrence between ODU and UTEP.
Something to keep in mind about being regional is that is the purpose of divisions. Perhaps our divisions are not quite as regional as they could be but they do help. Part of the problem is that the conference does not utilize the divisions nearly as well as it could.
But look at the old WAC days and who was UTEP's biggest rival by far? The only school in the conference that was a bus ride away. New Mexico. Before that maybe Arizona. Am I right on that?