JMU is hiring an outside agency to help make the "Be The Change" slogan better.
http://www.breezejmu.org/news/university...b3323.html
The slogan to me isn't bad, but I can see why JMU's marketing hasn't been very successful seeing as our staff is less than 1/3 the size of UVA's and Tech's. I also had no idea this has been out slogan for 10 years. I thought it was much newer than that.
Everyone does know that this is not a slogan we made up, right? The term was first coined by ghandi.
(03-03-2016 04:46 PM)jmu98 Wrote: [ -> ]Everyone does know that this is not a slogan we made up, right? The term was first coined by ghandi.
And beyond that it has gotten really generic.
(03-03-2016 05:06 PM)PhillyDuke Wrote: [ -> ] (03-03-2016 04:46 PM)jmu98 Wrote: [ -> ]Everyone does know that this is not a slogan we made up, right? The term was first coined by ghandi.
And beyond that it has gotten really generic.
What a huge waste of money. How about leveraging marketing students and staff?
(03-03-2016 05:06 PM)PhillyDuke Wrote: [ -> ] (03-03-2016 04:46 PM)jmu98 Wrote: [ -> ]Everyone does know that this is not a slogan we made up, right? The term was first coined by ghandi.
And beyond that it has gotten really generic.
Ha, be what change? I always thought it made JMU seem like some downtrodden minor leaguer. Why would we push this slogan "Be The Change" when we are pretty damn great to begin with? Yes, we have our problems. The endowment sucks, faculty salaries are behind the curve (although not as much as some would think when considering H-burg COL), and our athletic department is asleep in at the wheel in many aspects. That said, overall JMU is still a pretty great place to be. Not sure why we'd pick a slogan that implies there's something fundamentally wrong there.
(03-03-2016 03:07 PM)bridgeforthduke Wrote: [ -> ]JMU is hiring an outside agency to help make the "Be The Change" slogan better.
http://www.breezejmu.org/news/university...b3323.html
The slogan to me isn't bad, but I can see why JMU's marketing hasn't been very successful seeing as our staff is less than 1/3 the size of UVA's and Tech's. I also had no idea this has been out slogan for 10 years. I thought it was much newer than that.
Personally, I'd like to see the money go to something more tangible and beneficial to students, faculty, and staff.
Hiring outside firms is trendy in higher ed, but it's not working out for everyone. For example, University of Oregon bailed on their effort:
https://www.insidehighered.com/news/2016...g-campaign I sure would hate to see JMU invest millions, and then change course. That is a lot of wasted money.
Just out of curiosity, where do you get the numbers that JMU's marketing staff is that much smaller than UVA's and Tech's? When I look at online directories for university relations' marketing teams - UVA has 10 staffers (13 if you include their multimedia folks), Tech has 17 people on their marketing team, and JMU has 16 staff members dedicated to marketing (18 if you include the VP for Marketing and his assistant). Both Tech and UVA are substantially larger than JMU.
I think the slogan when I went there in 2003 was "All for One" or " All in One".. Some BS like that.
(03-03-2016 08:39 PM)JMUDukesFan Wrote: [ -> ] (03-03-2016 03:07 PM)bridgeforthduke Wrote: [ -> ]JMU is hiring an outside agency to help make the "Be The Change" slogan better.
http://www.breezejmu.org/news/university...b3323.html
The slogan to me isn't bad, but I can see why JMU's marketing hasn't been very successful seeing as our staff is less than 1/3 the size of UVA's and Tech's. I also had no idea this has been out slogan for 10 years. I thought it was much newer than that.
Personally, I'd like to see the money go to something more tangible and beneficial to students, faculty, and staff.
Hiring outside firms is trendy in higher ed, but it's not working out for everyone. For example, University of Oregon bailed on their effort: https://www.insidehighered.com/news/2016...g-campaign I sure would hate to see JMU invest millions, and then change course. That is a lot of wasted money.
Just out of curiosity, where do you get the numbers that JMU's marketing staff is that much smaller than UVA's and Tech's? When I look at online directories for university relations' marketing teams - UVA has 10 staffers (13 if you include their multimedia folks), Tech has 17 people on their marketing team, and JMU has 16 staff members dedicated to marketing (18 if you include the VP for Marketing and his assistant). Both Tech and UVA are substantially larger than JMU.
It's near the end of the article. It says VT and UVA have 70 to 80 in Marketing and JMU has 21 plus 20 students that help out.
Total...effing..waste of money....crowd source it with students. ...who makes these wasteful decisions over COA?
(03-03-2016 09:06 PM)bridgeforthduke Wrote: [ -> ]It's near the end of the article. It says VT and UVA have 70 to 80 in Marketing and JMU has 21 plus 20 students that help out.
Not that it's the main point in the argument, but I question the numbers presented in the quote. The actual numbers of applications each university received (Tech and JMU receive applications in similar numbers, but we will likely never get anywhere close to UVA's 30,000+ annual applications) and sizes of marketing staffs are all a matter of public record and can easily be found on the institution websites. Unless Tech and UVA are not listing employees in their public directory, their staffs don't appear to be nearly that much larger than JMU's. I think there is probably a little bit of spin going on with that quote to garner support for this massive expenditure.
(03-04-2016 02:13 AM)TXGiant Wrote: [ -> ]How about, "Leading from Behind!"
How could the others in that photo let Alger be photographed with a cowboy hat on backwards? Withers must have been thinking, "OMG, at least I only have 4 more months to pander to this bozo" and Bourne must have been thinking, "would my head fit up president Alger's azz if I were wearing a cowboy hat?"