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Full Version: MBJ: Uber, MATA (via Transloc) launches new public transit program first in Memphis
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"Memphis will be one of two markets to test a new partnership between ridesharing company Uber and TransLoc, which provides public transit data.

The two companies say their partnership will "create a new standard in public transit and private technology collaboration." Uber will integrate its API into TransLoc's Rider app, allowing users to customize several modes of transportation.

In essence, the new app will blend Uber rides and public transit to create a seamless commute.

“It is exciting to see technology companies and public transit agencies work together to test new ways for making trip options convenient and complete,” said Michael Melaniphy, American Public Transportation Association president and CEO. “As private sector innovation accelerates, such partnerships will enhance the attractiveness of public transportation, with the traveling public being the prime beneficiary.”

According to a release from TransLoc, the partnership will launch in Memphis and Raleigh/Durham, North Carolina, in February and includes a partnership with the Memphis Area Transit Authority.

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http://www.bizjournals.com/memphis/news/...first.html
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