CSNbbs

If I'm watching the A-State vs. ULL game and I flip over to the World Series, how does my flipping back and forth affect the A-State vs. ULL game's ratings?

(10-21-2014 09:05 PM)GaStPanthers Wrote: [ -> ]If I'm watching the A-State vs. ULL game and I flip over to the World Series, how does my flipping back and forth affect the A-State vs. ULL game's ratings?

TV ratings indicate a sample that is average out to determine a market. In all likelihood, Nielsen will never call you to see what you are watching, so no one will know you are flipping channels.

They may call 1,000 people total in the entire country, and they'll take those numbers to represent what the rest of the country is doing.

(10-21-2014 09:05 PM)GaStPanthers Wrote: [ -> ]If I'm watching the A-State vs. ULL game and I flip over to the World Series, how does my flipping back and forth affect the A-State vs. ULL game's ratings?

Do you have a Nielsen box? If not, it doesn't. Sad this day & age they still rely on 30 year old technology.

(10-21-2014 09:06 PM)chiefsfan Wrote: [ -> ]

(10-21-2014 09:05 PM)GaStPanthers Wrote: [ -> ]If I'm watching the A-State vs. ULL game and I flip over to the World Series, how does my flipping back and forth affect the A-State vs. ULL game's ratings?

TV ratings indicate a sample that is average out to determine a market. In all likelihood, Nielsen will never call you to see what you are watching, so no one will know you are flipping channels.

They may call 1,000 people total in the entire country, and they'll take those numbers to represent what the rest of the country is doing.

(10-21-2014 09:07 PM)gschwendt Wrote: [ -> ]

(10-21-2014 09:05 PM)GaStPanthers Wrote: [ -> ]If I'm watching the A-State vs. ULL game and I flip over to the World Series, how does my flipping back and forth affect the A-State vs. ULL game's ratings?

Do you have a Nielsen box? If not, it doesn't. Sad this day & age they still rely on 30 year old technology.

I thought since I had DirecTV, the Nielsen box (or whatever equivalent technology) was already built into my receiver. I feel like I've read this before, but looking for articles on the Internet do not lead to a clear answer.

You may be right, but have never heard that about DirectTV.

Always wondered how they came up with those numbers.

My sophomore year in school, I participated in the Nielsen tv ratings. They came and hooked up a box to my tv that would track what channels I was watching. Don't remember all the specifics but the box had 1-4 data slots where I could input each watcher's age (if I had company over). After x amount of time, the box would blink to force the watcher to "check in" to ensure you were still watching that channel and not asleep or just leaving the tv on.

Every time I switched channels the box would blink and I had to record that I was watching said channel. Around 2am or 3am, the box would communicate with Nielsen's home base and that's how they got the data for their numbers. IIRC, I believe I represented roughly 35k people. Think it paid about $20 a month so as a broke college kid, I jumped all over it although it was sort of annoying to have to continually "check in" with the Nielsen box.

(10-21-2014 09:07 PM)gschwendt Wrote: [ -> ]Sad this day & age they still rely on 30 year old technology.

No kidding!
If our internet activity can be tracked, why not use that same technology on programming? The real numbers are already out there.
Probably some privacy issues or something....but marketing agency's can access them....? Go figure.