CSNbbs

On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

I believe market matters at the top level. Meaning, those conferences big enough to have their own network.

the B10 added Maryland and Rutgers because they have lots of TV households. It doesn't matter whether the actual ratings are big. All that matter is the B10 Network charges $1.00 per subscriber (I'm making this number up, don't know the actual number), so they obviously want to be in the market with the most subscribers. It doesn't matter whether anyone is watching, because they'll still get there $1.00 * XXX # of subscribers in New York and Washington DC. That's HUGE money.

Same with the Pac12 adding Denver and Salt Lake City to its coverage in adding Colorado and Utah before they rolled out their network.

this doesn't hold at the CUSA, SB, MAC level. Those leagues get paid based on ratings. ESPN is not going to pay big bucks if no one is watching. The more eyeballs on TV, the better. for that reason, it would make sense for those leagues to want the schools with the largest number of eyeballs (alumni, students, etc)....wherever the school is located.

(07-02-2013 11:13 AM)arkstfan Wrote: [ -> ]On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

Key words "Tuesday & Wednesday". No wonder there is no competition. Who really wants to schedule games on those two days ?
Filler days for sports channels.

With the exception of, I believe, one game (Cincy @ Memphis, Wed, 10/30) the remaining Tuesday, Wednesday games are teams from the Belt and MAC. Believe the Belt gets two and the remainder go to the MAC.

http://www.usatoday.com/story/sports/nca...e/2141449/

(07-02-2013 11:13 AM)arkstfan Wrote: [ -> ]On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

Um... two top games featured winning teams. The point of market strategy is that its a best case scenario. Given a winning team how many people will tune in? Its the Houston in 2011 scenario.

(07-02-2013 11:35 AM)MG61 Wrote: [ -> ]

(07-02-2013 11:13 AM)arkstfan Wrote: [ -> ]On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

Key words "Tuesday & Wednesday". No wonder there is no competition. Who really wants to schedule games on those two days ?
Filler days for sports channels.

With the exception of, I believe, one game (Cincy @ Memphis, Wed, 10/30) the remaining Tuesday, Wednesday games are teams from the Belt and MAC. Believe the Belt gets two and the remainder go to the MAC.

http://www.usatoday.com/story/sports/nca...e/2141449/

But that was the entire point of the article. The theory goes that if there is no other competition, North Texas should be able to attract a bigger viewership then Arkansas State because you guys have a bigger market. On Saturday's that is impossible to test because neither of us stand a chance against an Arkansas or a Texas game at the same time. On Tuesday and Wednesday however, those teams do not play, meaning viewers who turn in, turn in entirely to see those two teams.

(07-02-2013 12:44 PM)chiefsfan Wrote: [ -> ]

(07-02-2013 11:35 AM)MG61 Wrote: [ -> ]

(07-02-2013 11:13 AM)arkstfan Wrote: [ -> ]On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

Key words "Tuesday & Wednesday". No wonder there is no competition. Who really wants to schedule games on those two days ?
Filler days for sports channels.

With the exception of, I believe, one game (Cincy @ Memphis, Wed, 10/30) the remaining Tuesday, Wednesday games are teams from the Belt and MAC. Believe the Belt gets two and the remainder go to the MAC.

http://www.usatoday.com/story/sports/nca...e/2141449/

But that was the entire point of the article. The theory goes that if there is no other competition, North Texas should be able to attract a bigger viewership then Arkansas State because you guys have a bigger market. On Saturday's that is impossible to test because neither of us stand a chance against an Arkansas or a Texas game at the same time. On Tuesday and Wednesday however, those teams do not play, meaning viewers who turn in, turn in entirely to see those two teams.

Exactly. You can look throughout the ratings and there simply is no correlation between market size and viewership.

The model that is based on having a network and chargying per subscriber is relatively new and eventually it will work out that people will subscribe to a network with good football being played and the market size has little impact. If people are not interested in watching for "free" then they ultimately are not going to want to pay.

(07-02-2013 11:35 AM)MG61 Wrote: [ -> ]

(07-02-2013 11:13 AM)arkstfan Wrote: [ -> ]On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

Key words "Tuesday & Wednesday". No wonder there is no competition. Who really wants to schedule games on those two days ?
Filler days for sports channels.

With the exception of, I believe, one game (Cincy @ Memphis, Wed, 10/30) the remaining Tuesday, Wednesday games are teams from the Belt and MAC. Believe the Belt gets two and the remainder go to the MAC.

http://www.usatoday.com/story/sports/nca...e/2141449/

No the key is to be able to measure and have some realistic idea how effective it is and the laboratory of no competition is where you do that. For example market theory says Tulane vs. Memphis should be a good TV draw but when that game kicks off at the same time as LSU-Auburn, market theory doesn't apply. The New Orleans market is watching LSU. Much of the Memphis market is SEC oriented and tuned into a key SEC match-up. Comparing LSU-Auburn to Tulane-Memphis also fails as a test of market because that LSU-Auburn game was on CBS, while Tulane-Memphis was in far fewer homes.

As to who wants to schedule on those dates consider this. ASU-UL on Tuesday night drew 778,000 viewers on ESPN2 while the CUSA title game featuring large market UCF and mid-sized market Tulsa drew 590,000 viewers at noon eastern on ESPN2 going head-to-head against only one game, OU-TCU on ESPN where 3.3 million had their TV sets tuned.

Two of the six games on Tuesday/Wednesday out-drew a match-up of two 9-3 teams playing for a league title. The home markets of the two teams is a combined 1,980,130 TV homes. Combined it would be the 11th largest TV market in the country and in another year, this is a potential featured regular season AAC match-up. How well does it draw for TV when the stakes are LOWER in AAC regular season play?

16 regular season games drew an audience of 6 million or more.
Notre Dame was in 5 of them, Alabama in 4, Florida, LSU, Michigan in three each. Those audiences aren't being driven by viewers in South Bend or Gainesville, the teams are nationally relevant.

You are the only game in town on Tuesday and/or Wednesday so you're going to get viewers who just want to watch a football game, but wouldn't you prefer having your games televised on Saturday, Friday and/or Thursday when the bulk of games are played ?

(07-02-2013 01:06 PM)MG61 Wrote: [ -> ]You are the only game in town on Tuesday and/or Wednesday so you're going to get viewers who just want to watch a football game, but wouldn't you prefer having your games televised on Saturday, Friday and/or Thursday when the bulk of games are played ?

Not if everyone is watching lsu/alabama instead of UL/Troy. I want to maximize exposure, not just convenience my fans.

(07-02-2013 01:09 PM)Vobserver Wrote: [ -> ]

(07-02-2013 01:06 PM)MG61 Wrote: [ -> ]You are the only game in town on Tuesday and/or Wednesday so you're going to get viewers who just want to watch a football game, but wouldn't you prefer having your games televised on Saturday, Friday and/or Thursday when the bulk of games are played ?

Not if everyone is watching lsu/alabama instead of UL/Troy. I want to maximize exposure, not just convenience my fans.

? If you say so

Saturday games:

Clemson v. BC (891K) ESPN2
Minnesota v. Iowa (758K) ESPN2
BC v. FSU (672K) ESPN2
MTSU v. Miss. St. (471K) ESPN2
Clemson v. Duke (505K) ESPN2
UCLA v. WSU (735K) ESPN2
Tennessee v. Vandy (1.1M) ESPN2
La. Tech v. SJSU (401K) ESPN2
Rutgers v. Pitt (614K) ESPN2
Tulsa v. UCF (590K) ESPN2
Pitt v. USF (349K) ESPN2

Friday:

FIU v. FAU (220K) ESPNU
Ohio v. Kent (153K) ESPNU

You can account for day of the week, metro, etc. and there is no formula that equals guaranteed ratings or interest.

(07-02-2013 01:09 PM)Vobserver Wrote: [ -> ]

(07-02-2013 01:06 PM)MG61 Wrote: [ -> ]You are the only game in town on Tuesday and/or Wednesday so you're going to get viewers who just want to watch a football game, but wouldn't you prefer having your games televised on Saturday, Friday and/or Thursday when the bulk of games are played ?

Not if everyone is watching lsu/alabama instead of UL/Troy. I want to maximize exposure, not just convenience my fans.

No doubt.

I prefer Saturday football but if I'm on TV, I want audience.

UNT and La.Tech play on CBS Sports Net. What we don't know is what games conflict. Might be TCU vs. OkSt. Might be TAMU vs. Auburn. Might be SMU vs. Memphis, maybe BYU vs. Houston. Any of those games could bleed off audience for a game that probably isn't going to pull much audience anyway because its on a lesser available channel and will be going head-to-head against the SEC on CBS, most likely regional ABC coverage and regional ESPN and ESPN2 coverage and maybe even Fox Sports 1 coverage.

(07-02-2013 01:27 PM)Crump1 Wrote: [ -> ]Saturday games:

Clemson v. BC (891K) ESPN2
Minnesota v. Iowa (758K) ESPN2
BC v. FSU (672K) ESPN2
MTSU v. Miss. St. (471K) ESPN2
Clemson v. Duke (505K) ESPN2
UCLA v. WSU (735K) ESPN2
Tennessee v. Vandy (1.1M) ESPN2
La. Tech v. SJSU (401K) ESPN2
Rutgers v. Pitt (614K) ESPN2
Tulsa v. UCF (590K) ESPN2
Pitt v. USF (349K) ESPN2

Friday:

FIU v. FAU (220K) ESPNU
Ohio v. Kent (153K) ESPNU

You can account for day of the week, metro, etc. and there is no formula that equals guaranteed ratings or interest.

imop, Friday is the worse night to play. So many people who are football fans are tied to a Friday night high school game or traveling to the Saturday location. Thursday nights are good, but Friday? Plus, I never liked "biting the hand that feeds you" so to speak and competing with the HS programs. Something just don't feel right about it to me if they are still playing. Bowl games, playoffs etc are fine once the Hschoools are done.

Friday is terrible the guys you want to see you on TV aren't watching TV.

(07-02-2013 11:13 AM)arkstfan Wrote: [ -> ]On Tuesday and Wednesday night with no competition, smaller market teams produced the highest TV ratings.
http://arkansasstate.scout.com/2/1304515.html

I never understood the CUSA model. Just because your located in a major market, it doesn't mean people there actually care about that team. Tulane no more delivers the NOLA market than UL. LSU dominates the local sports coverage. If Tulane is doing well they will slip into the number three slot. The pecking order in NOLA is 1. Saints 2. LSU 3. Pelicans 4. Tulane 5. UL or other state colleges including UNO. Judging by attendance, do you really think FAU and FIU deliver Miami?

(07-02-2013 01:27 PM)Crump1 Wrote: [ -> ]Saturday games:

Clemson v. BC (891K) ESPN2
Minnesota v. Iowa (758K) ESPN2
BC v. FSU (672K) ESPN2
MTSU v. Miss. St. (471K) ESPN2
Clemson v. Duke (505K) ESPN2
UCLA v. WSU (735K) ESPN2
Tennessee v. Vandy (1.1M) ESPN2
La. Tech v. SJSU (401K) ESPN2
Rutgers v. Pitt (614K) ESPN2
Tulsa v. UCF (590K) ESPN2
Pitt v. USF (349K) ESPN2

Friday:

FIU v. FAU (220K) ESPNU
Ohio v. Kent (153K) ESPNU

You can account for day of the week, metro, etc. and there is no formula that equals guaranteed ratings or interest.

minor point but to add some background, the Ohio v Kent game was on the Friday after Thanksgiving with an 11am EST start time and was on ESPNU, not 2 or the mothership. Kent was 11-1 and #23 in the country at the time and Ohio was 8-4. A horrible time slot that will sku the data slightly.

(07-02-2013 11:25 AM)Duke Dawg Wrote: [ -> ]I believe market matters at the top level. Meaning, those conferences big enough to have their own network.

the B10 added Maryland and Rutgers because they have lots of TV households. It doesn't matter whether the actual ratings are big. All that matter is the B10 Network charges $1.00 per subscriber (I'm making this number up, don't know the actual number), so they obviously want to be in the market with the most subscribers. It doesn't matter whether anyone is watching, because they'll still get there $1.00 * XXX # of subscribers in New York and Washington DC. That's HUGE money.

Same with the Pac12 adding Denver and Salt Lake City to its coverage in adding Colorado and Utah before they rolled out their network.

this doesn't hold at the CUSA, SB, MAC level. Those leagues get paid based on ratings. ESPN is not going to pay big bucks if no one is watching. The more eyeballs on TV, the better. for that reason, it would make sense for those leagues to want the schools with the largest number of eyeballs (alumni, students, etc)....wherever the school is located.

The key is to put together an entertaining product. That is why ESPN will put together a deal with the conference, and then the conference will do its best to put an attractive game on the market. Doesn't necessarily have to be winners, but a good product with a possible rivalry twist would be great.

I would also hope that the conference would work with other conferences. For example, getting Ark St and Memphis on TV might accomplish something because the atmosphere should be a good one.

I would be interested to see where ULM v. Baylor rated for last season.

(07-02-2013 08:00 PM)bluephi1914 Wrote: [ -> ]I would be interested to see where ULM v. Baylor rated for last season.

That was one of my favorite games last year. Coincidentally it was the first ULM game I've ever watched. I was rooting for ULM the whole way.