The ESPN contract supposedly has 2 million dollars set aside to promote the new "American Athletic Conference" and raise interest in the telecasts. Im sure the conference intends to add some of its own money to the effort. Below is an article discussing a new planned advertising campaign by CUSA to raise awareness of the "new" CUSA. Its actually an interesting concept, which got me to thinking--what will our future campaign look like?
Conference USA is preparing to launch an Alfred Morris-centric South Florida marketing campaign that will promote the Owls' move to C-USA, which becomes official on July 1.
Morris, a former FAU running back who enjoyed a breakout rookie season in 2012 with the Washington Redskins, will be highlighted in C-USA's "A History of Greats: Who's Next?" campaign that features great athletes across all sports who played collegiate ball at current C-USA institutions. It poses the question: who is the next great athlete to emerge from Conference USA?
(06-20-2013 10:51 AM)BullsFanInTX Wrote: [ -> ]Doubt there will be one.
Who said there was going to be a "advertising blitz". Don't think I ever heard that.
It was back when we had a deal with NBC. One of the sports writers (maybe Jeremy Fowler?) reported that one of the provisions of the NBC agreement was a million or 2 to be spent to "promote the new Big East name" if the name were lost. Since the name was lost and ESPN "matched" the NBC agreement, it should still be there.
(06-20-2013 12:38 PM)Gray Avenger Wrote: [ -> ]It would be unwise to run the campaign too early. "Don't fire till you see the whites of their eyes!", may be the strategy.
I agree it's not really the best time to run this type of campaign, but color me extremely skeptical we see anything from ESPN that would be considered helpful.
(06-19-2013 09:38 PM)Attackcoog Wrote: [ -> ]The ESPN contract supposedly has 2 million dollars set aside to promote the new "American Athletic Conference" and raise interest in the telecasts.
Was that ever confirmed in writing by ESPN's final signed contract with the AAC?
Thought it was mostly a rumor and never a confirmed $$$$ amount as NBC Sports probably counted their own football programming marketing (i.e. they need to let everyone know that they were going to have a lot more college football games on their network) which is desperately needed for that channel.
Meanwhile, I'm sure the AAC will use some of the exit fee $$$$ and their last BCS Check to be used in their own marketing campaigns, especially over the next 2 years. (which may not be much but at least it will be "something").
