09-28-2012, 02:02 PM
Why pollsters don't 'weight' surveys for Dem-GOP mix
Quote:“Party ID is not a demographic quality like age, sex, income or education. It’s an attitude,” said Andrew Kohut, president of the Pew Research Center. “And it’s an attitude that varies with preferences, so generally when a Republican wins you will see a boost in Republican identification and when a Democrat wins you will see a boost in Democratic identification. If you try to standardize the party ID number, you standardize out some of that change.”
Kohut notes, for example, that Pew successfully called the Republican surge in congressional seats in 2010, but would have missed the change if it had insisted on weighting its results to reflect the Democrat’s pronounced party identification advantage after Obama’s 2008 victory.
Quote:"If a pollster weights by party ID, they are substituting their own judgment as to what the electorate is going to look like. It's not scientific," said Doug Schwartz, the director of the Quinnipiac University Polling Institute
Quote:"There are more people who want to identify with the Democratic Party right now than the Republican Party," Schwartz said.
Part of what might explain the tempest over the polls is the Republican conviction that Americans would be driven, in big numbers, into the party’s arms in 2012 because of the sputtering economy. Unemployment stays above 8% and GOP registration (or, at least, identification) has to go up; so the thinking went.
Many surveys have shown, instead, that — though voters continue to have deep misgivings about the economy — Americans don’t have a warm feeling for the GOP standard-bearer. If they don’t take to Mitt Romney, they’re less likely to identify themselves with his party.
Quote:Kohut said that reputable pollsters are constantly checking to make sure that they have sampled correctly. If the “horse race” result suddenly is way off what other surveys have found, they go back to check all the variables.
“We will go back to check how many interviews were done, was it a reasonable sample size in terms of age and education and other factors,” Kohut said. But party registration is going to vary and can’t be controlled in advance, he said.
Quote:Lee Miringoff, director of the Marist College Institute for Public Opinion in New York, is conducting state polls for NBC News and the Wall Street Journal. He also does not weight results for a pre-supposed party ID mix. Miringoff told the Atlantic that the party focus is too narrow but easily “jumped on” by those who think they know what the Dem-GOP mix will be this Nov. 6.
He rejected the notion that pollsters would have something to gain by fixing the results. "Why,” Miringoff said, “would pollsters want to look inaccurate?"