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Full Version: CUSA is focusing on markets when selecting teams for expansion
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From the MWC Board . . from the perspective of USM's retired athletic director Richard Giannini on Friday:

Whatever new members the new league brings in, Giannini sees it following many of the same motives that pushed the Big East.

“I hear they are looking at Temple and I know they’ve looked at the Florida schools, including (Florida International) in Miami,” said Giannini, who is starting in a new line of work as a consultant, working with bowl games. “It’s going to be about TV markets.
That’s what the whole thing is. It’s all about money. They’re going to take in teams that are going to produce the most revenue.”

Conference USA has lost the majority of its presence in the key markets of Dallas, Orlando, Houston and Memphis, further creating the need for more TV sets for the league.

According to reports, C-USA and the Mountain West are likely to dissolve as conferences before they re-emerge as a new league and negotiate a new TV deal.

Louisiana Tech has actively pursued a spot in Conference USA, but the school’s lack of a large media market could hinder its chances.

North Texas, Texas-San Antonio and Charlotte, which doesn’t have an FBS football program, are regional schools that could bring the desired TV markets.

http://www.mwcboard.com/www/forums/index...opic=38993
this is nothing new. C-USA has always preached the superiority of big markets...even though they do have members in small ones.
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