(05-04-2010 03:00 PM)ucat03 Wrote: [ -> ]Cincinnati/Dayton combined MSA is a top 15 market for any conference looking to add television stations -- the main driving force in expansion right now. Cincinnati by itself is #23.
TV markets are not the expansion priorities of any conference not using or preparing to start a TV network. Unless a conference is planning a network, your market size is not near as important as your market precense or market share. A team in a large market that cannot deliver ratings is useless, unless they can get a conference network on basic cable (see Rutgers). To use an example listed above, Temple's market size is totally irrelevant for anyone with the intelligence to actually interpret data. They do not dsraw ratings, or fan support. And if a conference were starting a network, Temple would not get it on basic cable (the exception to this is if they are combined with Villanova).
South Florida and Central Florida would have to prove they have enough clout in their market to offer ratings (national TV contract) or can get a network on basic cable before their market size can be counted on. Until then they are just projects you hope to develop. however, they have even less value if Florida State and Miami are around.
Using that same logic, I am not really convinced you can combine Cincy and Dayton as one market, as I do not think Cincinnati has near enough precense in Dayton to do so. Likewise, West Virginia would have a hard time convincing someone that Pittsburgh is in their market. That would be like Louisville fans claiming the Cincinnati market, or vice versa (based on distance). But that part I could be wrong about as I do not live in either area.
If I am the ACC and I am expanding, assuming my revenue model is the same, these are the teams I look at, assuming Pitt, Syr, and Rut are taken by the Big Ten:
UConn - They bring in good ratings, and have a good nationally known basketball team
West Virginia - can give my conference more football star power
Louisville - The king of college basketball ratings, and was a good football program for a decade
Cincinnati - Adds depth to my basketball repetoire, and recently has been a good football team.
Geographically, these teams create a nice footprint. Also, more importnantly, all of these teams are needle movers in their areas, meaning they will make my broadcasts have higher ratings, which equals more money. Also, with the Big East demise, ESPN needs someone to take more marquee college basketball slots, and I am now poised to do so.
Let's be clear. I do not think expansion is a good idea for the ACC. This si just if I were to expand it.