02-05-2003, 08:35 AM
Ok, here's an excerpt and link to a recent column on marketing.
I propose this is MAC related, since this subject comes up repeatedly: how to market the conference, how to market a University's sports teams, how to market in recruiting.
So, if you take the time to read this article, what is the Purple Cow for the MAC? Is Chryst thinking in this direction? Are the individual AD's and SID's? Why or why not?
I suggest (and here's looking at you RF) that the ultimate Purple Cow is the MAC get together w/ other conferences and produce a football playoff. Wow, never heard that before eh? Frankly, I believe it fits perfectly with this thesis. So read the article, get your thoughts together and write the MAC office.
In Praise of the Purple Cow
Remarkably honest ideas ( and remarkably useful case studies ) about making and marketing remarkable products.
by Seth Godin
photographs by Peter Cade
illustrations by Bill Mayer
from FC issue 67, page 74
For years, marketers have talked about the "five Ps" ( actually, there are more than five, but everyone picks their favorite handful ): product, pricing, promotion, positioning, publicity, packaging, pass along, permission. Sound familiar? This has become the basic marketing checklist, a quick way to make sure that you've done your job. Nothing is guaranteed, of course, but it used to be that if you dotted your is and paid attention to your five Ps, then you were more likely than not to succeed.
No longer. It's time to add an exceptionally important new P to the list: Purple Cow. Weird? Let me explain.
<a href='http://www.fastcompany.com/online/67/purplecow.html' target='_blank'>Fast Company Article</a>
<!--EDIT|DrTorch|Feb 5 2003, 08:42 AM-->
I propose this is MAC related, since this subject comes up repeatedly: how to market the conference, how to market a University's sports teams, how to market in recruiting.
So, if you take the time to read this article, what is the Purple Cow for the MAC? Is Chryst thinking in this direction? Are the individual AD's and SID's? Why or why not?
I suggest (and here's looking at you RF) that the ultimate Purple Cow is the MAC get together w/ other conferences and produce a football playoff. Wow, never heard that before eh? Frankly, I believe it fits perfectly with this thesis. So read the article, get your thoughts together and write the MAC office.
In Praise of the Purple Cow
Remarkably honest ideas ( and remarkably useful case studies ) about making and marketing remarkable products.
by Seth Godin
photographs by Peter Cade
illustrations by Bill Mayer
from FC issue 67, page 74
For years, marketers have talked about the "five Ps" ( actually, there are more than five, but everyone picks their favorite handful ): product, pricing, promotion, positioning, publicity, packaging, pass along, permission. Sound familiar? This has become the basic marketing checklist, a quick way to make sure that you've done your job. Nothing is guaranteed, of course, but it used to be that if you dotted your is and paid attention to your five Ps, then you were more likely than not to succeed.
No longer. It's time to add an exceptionally important new P to the list: Purple Cow. Weird? Let me explain.
<a href='http://www.fastcompany.com/online/67/purplecow.html' target='_blank'>Fast Company Article</a>
<!--EDIT|DrTorch|Feb 5 2003, 08:42 AM-->