Tigerx3
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I Root For: Memphis
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RE: UM 2023-28 Strategic Plan
(03-05-2023 12:34 PM)ncrdbl1 Wrote: (03-04-2023 05:46 PM)Tigerx3 Wrote: (03-04-2023 05:25 PM)ncrdbl1 Wrote: (03-04-2023 01:41 PM)Tigerx3 Wrote: https://www.google.com/url?sa=t&rct=j&q=...jzCpDgsnFG
Very interesting read. Increasing enrollment, increasing admission requirements, continued investment in academic, research, campus infrastructure and athletics.
Below is a summary:
The University of Memphis revealed its new strategic plan on March 1. The plan, which covers 2023-28, has seven objectives focused on nearly every aspect of running a university.
The strategic plan’s targets also have sub-goals with more specifics on how the largest university in the metro plans to achieve the ambitions of its new five-year plan, from enrollment to hiring and retainment, alumni relations, and finances.
Below is a breakdown of each of the 2023-28 Strategic Plan's pillars.
Enrollment, access, and national recruitment
The first goal concerns enrollment and access. The University of Memphis and many other colleges across the country are facing an “enrollment cliff” starting in 2025, when the nationwide population of college-age young adults is predicted to drop off by 15%.
The U of M aims to see both its enrollment and enrollment quality increase. Admission standards are to be increased incrementally, a step the plan acknowledges as another “downward force” on enrollment. The immediate goal of those moves is to stabilize the new standards in the next year or two, before the enrollment cliff comes.
The U of M is also planning on diversifying its recruitment pool by making a national recruiting push. The school wants to find entry into what it sees as untapped markets, such as adult learners and transfer students. The school also wants to integrate deeper into feeder institutions and programs.
To achieve these goals, the university will spend more on recruiting and marketing, as well as increase access and affordability.
“Our objective is to eliminate financial barriers for qualified students to matriculate and remain at the U of M,” the plan states. “Affordability is a key (but often underappreciated) element of student success. At the University of Memphis, we have always excelled at making our education accessible and affordable. A high proportion of our students have typically come from low- or modest-socioeconomic backgrounds, so we know how to serve these students. In our efforts to improve access and affordability, we consider much more than our tuition and fees. We also consider opportunity costs (of attendance), unmet need, financial literacy, and accumulation of debt and ability to service that debt after graduation.”
Part of increasing enrollment also includes getting STEM, health, and business students to account for a third of graduates; increase online program enrollment globally; and create a “contrasted” experience at the Jackson-based U of M Lambuth campus that differentiates it from the main campus.
Student life, housing, and sports
The entire second pillar is a sprawling review of the student viewpoint, from the on-campus experience to alumni relations.
Enhancing the on-campus experience starts with new affordable housing options both on and off campus. The plan points out that student satisfaction both improves academic outcomes and increases retention.
“Living on-campus/near campus strongly correlates with academic success and with more on-campus engagement while at a university and after graduation," the plan stated. "To ensure long-term housing excellence, we are developing a balanced set of metrics for current and future housing that considers not only financial self-sustainment, but also housing quality, maintenance, and student satisfaction.”
This pillar also says that it plans to have “second to none” security and safety, new and diverse dining options, and a plan to more deeply integrate Memphis into the student experience.
The pillar also points out a desire for top-tier athletics. A large part of the conversations the Board of Trustees held while selecting a new president was Power 5 Conference sports. A section dedicated to sports is clear that the university is seeking competing in the top conferences in college athletics as a tool for recruiting, advertising, and fundraising.
The metrics provided with Goal 2 also point out that current football and men’s basketball attendance are both below pre-pandemic levels.
“We understand that our sports programs are important to national brand recognition and to garnering support — financial and otherwise — that will propel us to the top ranks of U.S. public research universities.”
Graduation, academics, and non-degree programs
The third section of the plan is focused on day-to-day academics and graduation.
The university wants to focus on High Impact Practices, which are experiential learning methods. The highest kind is internships, which the University believes it excels at and hopes to continue to succeed at.
It also wants to focus on other High Impact Practices. The ones it wants to emphasize include undergraduate research, study abroad, learning communities, capstone courses and projects, collaborative (semester-long) assignments and projects, ePortfolios, and service and community-based learning.
The school also wants to increase its four-year and six-year graduation rates and the number of nationally recognized programs at U of M.
It also details wanting to create more pathways into the school. That includes one day “creating a preschool-to-PhD ecosystem.” For now, the university is focused on improving relations with technical schools and two-year schools and expanding non-degree job training programs.
“Our objective is to vastly expand our non-degree programs, working closely with corporate partners and students to ensure our offerings align with their needs,” it reads. “We understand that our students are entering an ever-changing working world where they will more frequently change jobs and even careers. These transitions often necessitate additional training, which means higher education is becoming a continuum requiring universities to provide a full range of instructional options that meet students where they are in their careers and in their lives.”
Research and retaining R1 status
The fourth goal is all about maintaining the university’s newly acquired R1 top-tier research status, as well as climbing to become a nationally recognized research university.
The subgoals mostly fall into categories of increasing partnerships, resources, visibility, impact, and streamlining.
The university desires to share resources and cooperate with all sorts of different organizations of all types, from corporate to other institutions.
The university also wants to increase its research capacity through new resources, such as attracting new faculty, growing the graduate population, and improving existing research space and infrastructure.
“To these ends, we are modernizing laboratories, including installing advanced climate control where needed. Instrumentation is also being updated or replaced, accompanied by funded sustainment/sharing plans that include technical support, scheduled maintenance/replacement, and shared access protocols. In some cases, research space is being renovated, reconfigured, and consolidated to maximally support multi-uses and higher utilization.”
The visibility and impact of research is also key. Several of the goals point out that STEM and health research will be focused sectors. The university is also intent on being a part of local impact, both by tracking and publishing the work it does that brings jobs to the area, as well as being an active recruiter for new companies.
Hiring, staff retention, and pay
The fifth goal is centered around staff, faculty, and other university employee hiring, retention, and pay.
The university is seeking to get wages more in line with peer institutions and perhaps even beyond that. As of Fall 2021, the latest available data, the university is at 93% of faculty salaries compared to its peers and at 86% for the same stat at aspirant institutions.
Hiring and recruiting are both being streamlined, and onboarding is being revamped. That also means making the salary and benefits package more competitive, increasing visibility of available positions, and “identifying and addressing impediments to hiring candidates from historically underrepresented groups.”
The goal also details that it wants to increase professional development opportunities, create well-defined paths to leadership positions, and retain and recognize staff and faculty.
Efficiency vs. effectiveness
The sixth goal is all about finding a balance between efficiency, such as lowering costs and effectiveness, such as good outcomes.
The section covering this aspiration mostly covers how different departments can be made more efficient or effective.
A wide variety of studies are being conducted now looking at the university’s operational model, organization, and processes.
The university also wants to reduce legacy regulation, to “realize the full potential of self-governance,” saying that the previous Board of Regents era of the U of M have led to a legacy of overregulation that is now holding back the school.
The goal also details that the university is preparing how to implement, track, and judge the success of the strategic plan.
“Strategic Plan Operationalization (Phase 4) will be developed after the Strategic Plan is approved by the Board of Trustees,” a note reads. “This operationalization consists of 1) development of a detailed University Action Plan; 2) formulation of University Key Performance Indicators (i.e., metrics), or KPIs, with annual targets; and 3) creation of Unit Plans that align with and support the University’s Strategy. These documents will support, but are separate from, the Strategic Plan.”
Finance: revenues and expenditures
Goal 7 focuses on how the university plans to monetize and fund the ambitious goals.
The goal makes clear that with other goals focusing on increasing academic standards and recruitment/enrollment pressures, tuition and fee increases are unviable to raise funds in the short term.
The university wants to get its funding from the State of Tennessee more in line with other R1 institutions in the state. The only other public R1 institution in the state is the University of Tennessee, Knoxville, which gets significantly more funding from the statehouse. Vanderbilt also has an R1 classification but is a private school.
The school also wants to diversify its income. It is looking at increasing local alumni and company donations, getting more federal research funding, and other forms of community support.
It is also looking to regularly review existing programs to identify and realize efficiencies to allow for money to be sent elsewhere. It also wants to overhaul the resource allocation model to be more in line with state models.
“Our objective is to continue to adopt best practices in the financial management of our University. Key future financial objectives are 1) to align our financial management actions with the University’s strategy and 2) to infuse financial discipline (e.g., an emphasis on ROI) throughout campus. Important principles of fiscal discipline include transparency, accountability, and consistency."
Your first sentence is interesting. How do they plan on increasing enrollment while increasing requirements for admission?
Our feeder system is one of the worst public education systems in the country. Maybe not Baltimore bad, but still very bad.
Good to see the current and previous President focus more on the reason the university was created.
First, it’s not my sentence. Its copy paste.
If you read the entire document they discuss the challenges of college enrollments and address a gradual shift higher admission standards, increased support for enrollees leading to higher retention and degree fulfillment, increased feeder systems, growth of research, graduate degrees, doctoral attainment, increased regional presence and national recruiting networks, staff to support.
One of our limitations has been perception as a local commuter college identity which is true of our roots but doesn’t reflect where we are now and where we have the potential to be in 5 years (the 5 year plan).
Having spent 13 years in enrollment management at the UM I can share our biggest problem was lack of vision and sustaining the proven systems that promote growth in numbers and quality. I think we are better positioned to Sustain the efforts after the foundation Rudd built and Hargrave says he wants to advance.
Short answer, increasing enrollment and standards simultaneously are counterproductive or counterintuitive.
From what was said I get the impression that we going to be focusing outside the metro area for undergrad enrollment.
Our image as a commuter school has held us back for decades.
We're a tier 1 research university but our image is still that of a teacher's college.
It is imperative not only for the University but for the metro area that we change that image.
EVERYTHING is about image.
Right now we're seen as a poor commuter school.
While nationally 38% of students receive PELL grants our enrollment is around 46%.
True or not we have a poor academic image in the eyes of upper-level schools.
Need to upgrade that image without ignoring our responsibility to the community.
You are half right but you ignored the explanation about the core coming from the mid-south. Always will and must be a priority. There is room for growth to keep sone home that have traditionally gone out of town. Some of that is image.
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