Larry Scott put the Pac-12 on its current rocky path. How did Scott manage to work a decade as commissioner? Why was he able to operate, seemingly unchecked?
The short answer: his bosses.
In August of 2012, the Pac-12 announced it was launching its own media company. This was sold to the public as a bold and innovative move. The Pac-12 planned to make its network as a side hustle. What the presidents and chancellors didn’t publicly say at the time was that they were going on their own because they had no other choice.
ESPN declined to partner with the Pac-12 on the launch of the network in 2012, I’m told. FOX and CBS also turned Scott’s conference down. So did the Discovery Channel, per a source involved in the negotiations.
“We weren’t wanted,” said the source. “The only option the Pac-12 had if it wanted its own network was to do it ourselves. I don’t think anyone who was sitting in the room — the presidents, chancellors, and consultants — nobody had launched a network. Nobody knew what it would take.”
Larry Scott justified his $5.4 million salary and the use of a private plane by explaining to his bosses that he wasn’t just running a conference. He was pulling double-duty as a media executive, too.
At the launch, the conference boasted that the network would be available in 40 million households. Later, the Pac-12 claimed it could be found in as many 90 million homes. But DirecTV refused to distribute the channel. So did some others. The poor distribution became a source of ongoing frustration for fans and schools.
In the end, as few as 12 million television homes actually got the Pac-12 Network.
A few months ago, the Pac-12 Network announced it was moving the operation to a 42,000 square-foot facility in the Bay Area suburbs. I took that as a sign of progress. The move to a less expensive facility made sense. But I still wonder if the conference needs to be a media company at all.
The Pac-12 presidents and chancellors need to be informed, proactive, and decisive. They need to demonstrate that they understand how critical this media rights negotiation and expansion decision are to the Pac-12’s future. They have to get it right and they can’t sit around debating it into paralysis.
It’s time for the Pac-12’s leaders to lead.
Link
https://www.johncanzano.com/p/canzano-ti...ses-in-pac