(11-15-2022 11:06 AM)Sicembear11 Wrote:  

(11-14-2022 02:19 PM)ArmoredUpKnight Wrote:  

The Big 12 Business Advisory Board members include:

Spencer Armour: Partner - Geneses Investments [UofH Grad]
John Barrett: Chairman, President and CEO - Western & Southern Financial Group [Cincy Grad]
Steve Bergstrom: Chairman - Williams Company [ISU Grad.]
Elizabeth Brady: EVP, Chief Marketing, Customer & Communications Officer – Allstate [KU Grad]
Karen Brodkin: EVP, Content Strategy & Development – ENDEAVOR, Co-Head – WME Sports [Cal Lawyer with lots of FOX connections.]
Garth Brooks: Singer / Songwriter / Musician [OSU Grad, Lots of friends in low places.]
Stuart Bryan: Global Partnerships & Corporate Communications Lead - NBA [Nets connections and NBA global partnership.]
Fraser Bullock: Partner - Sorenson Capital [BYU Grad. CFO on Winter Olympics there.]
Lawrence Chu: Vice Chairman - Jefferies LLC. [Not sure. Hired by Jeffries to build bank presence in Dallas.]
Adam Dettman: Head of Partnerships - North America, Molson Coors Beverage Company [Not sure of the connection.]
Jim Donald: Co-Chairman - Albertsons [Not sure of the connection.]
Mark Dowley: COO - RedBird Capital Partners [New York Investment Guy. Red Bird is involved in a number of sports ventures from the XFL to the Premier League.]
Paul Foster: President - Franklin Mountain Investments [Baylor Grad]
Elliott Hill: Retired – Nike, Founder – Open Road Capital [TCU Grad]
Jason Kidd: Head Coach – Dallas Mavericks [Nets and Dallas Mavs Connection]
Charlene Lake: SVP, Corp. Responsibility & Chief Sustainability Officer - AT&T [KSU Grad]
Ross Levinsohn: Chairman and CEO - The Arena Group and Sports Illustrated [LA Guy, SI CEO, The Arena Group is related to Sports Media.]
Monte Lipman: Founder and CEO – Republic Records [Music Industry Exec.]
Joseph McFarland: EVP of Stores – Lowes [Not sure of the connection.]
Jenny McGhee: Senior Director of Competition – Big 12, former NCAA student-athlete [Big 12 Employee.]
Jarrod Moses: Founder, CEO & President - United Entertainment Group [New York Music/Entertainment]
Nicholas Perkins: CEO – Fuddruckers [Not sure of connection.]
Petra Pope: Entertainment & Creative Director – NBA and NFL organizations [Nets Connection.]
George Pyne: Founder & CEO - Bruin Capital [Former IMG President]
Mike Repole: Serial Entrepreneur - Driven Capital Management [Bodywater and Vitamin Water CEO]
Wayne Richards: President & CEO - GR Energy Services [WVU Grad]
Ryan Schinman: Co-Founder - Mayflower Entertainment [New York Contact. Entertainment promotion.]
Elizabeth Schartz: Partner- Holland & Knight LLP [Kansas Grad, Dallas attorney with focus on Labor and Employment Law]
Dayna Scherf: Vice President of Competition – Big 12, former NCAA student-athlete [Big 12 Employee]
Mark Shapiro: President - Endeavor [Media Exec with ESPN plugs]
Keith Sheldon: President of Entertainment for Hard Rock International – Seminole Gaming and Seminole Hard Rock Support Services [New York Music Connection]
Stacy Sonnenberg: Managing Director & Co-Head of PSI’s Global Sports Finance Franchise – Goldman Sachs [Not sure. Another New York contact.]
Steve Stoute: Founder and CEO – Translation / UnitedMasters Inc. [Not sure. Another music contact.]
Gary Vaynerchuk: CEO - VaynerMedia, Chairman - VaynerX [Not sure.]
Ben Weiss: Founder & Former CEO - BAI, Founder and Chairman - Crook & Marker [Brooklyn Contact]
Dustin R. Womble: Chairman - Masked Rider Capital [Tech Grad]
Nick Woodhouse: President & CMO - Authentic Brands Group - [Authentic does sales, digital marketing, and serves as a "Brand Management" group. Their portfolio is diverse and has everything from Elvis to Ali to SI to Eddie Bauer[/color]

I tried to fill out the connections where I could. If others have better thoughts about a connection that I'm unsure of or don't know, please let me know.

Taking a look at the list it seems like Yormark is assembling representatives of individual schools and conference and using his New York contacts and connections to explore brand building and marketing. I think this is a really solid group for exploring those kinds of opportunities in the NIL era and this group is something that I don't think Bowlsby could have assembled. There are a number of music entertainment artists and executives involved. It seems Yormark is serious about the "music front" of the Big 12 Conference, whatever that may look like.

Yormark seems determined to drive the Big 12 ahead and onward into the future. Whether that is successful remains to be seen, but you cannot accuse the man of inaction.