(09-29-2022 08:56 PM)VCE Wrote:  

(09-29-2022 12:03 PM)The Sicatoka Wrote:  A Stevens grad I know thinks they need to integrate the name of the city into the name.

Stevens Institute of Technology becomes ... Stevens Hoboken Institute of Technology

Lets' go ****!

From what I've been told, Stevens has (or had) a better reputation in the engineering world than NJIT. This is according to a close relative who went to NJIT when it was NCE. I think this proposed name change would place Stevens below NJIT, perception wise.

I also hate the NJIT name and think they should go with New Jersey Tech. NJIT doesn't roll off the tongue like MIT or Cal Tech, or even Virginia Tech/VT/VaTech. The separation in pronunciation between the N and Jit is awkward.

Stevens Tech could go with Stevens Institute of Technology @ Hoboken, aka SITH.

(09-30-2022 03:11 AM)DawgNBama Wrote:  Stevens Tech could go with Stevens Institute of Technology @ Hoboken, aka SITH.

But are they the Master, or the Apprentice?

(09-28-2022 06:58 PM)inutech Wrote:  I think when the University of Louisiana changed to Warhawks it was a positive move.

No mistaking them for anyone else now.

Personally I think when the University of Louisiana changed to Tulane that it was a bad idea.

Non-DI, but there have been a couple Philly-area schools that did some rebrands.

Beaver College became Arcadia University a couple decades ago, in part because Beaver was subject to some ridicule. Mascot is the Knights, which I think is what Beaver used back in the day?

Philadelphia College of Textiles & Science became Philadelphia University for awhile. It recently merged with Thomas Jefferson University and they decided to stick with the Jefferson name for the school. But Jefferson didn't have athletics, so they kept the Rams mascot from Philadelphia U. Which is ... unexpected.

Here's the ULM reference new vs old:



It's a GREAT reference to this even older logo:

(09-30-2022 10:10 AM)JonP Wrote:  Non-DI, but there have been a couple Philly-area schools that did some rebrands.

Beaver College became Arcadia University a couple decades ago, in part because Beaver was subject to some ridicule. Mascot is the Knights, which I think is what Beaver used back in the day?

Philadelphia College of Textiles & Science became Philadelphia University for awhile. It recently merged with Thomas Jefferson University and they decided to stick with the Jefferson name for the school. But Jefferson didn't have athletics, so they kept the Rams mascot from Philadelphia U. Which is ... unexpected.

Ridicule was one reason, but Beaver College was also being blocked by web filters.

Yet Penn State still manages to have Beaver Stadium, and there's still Beaver County and the Beaver River.

(09-30-2022 11:30 AM)NJMark Wrote:  Ridicule was one reason, but Beaver College was also being blocked by web filters.

You're right. I forgot about that.

Still doesn't explain why they were the Knights. Beaver Knights makes about as much sense as the Jefferson Rams.

I've posted about it before, but I think the American failed when it broke away from the Big East in terms of branding. Granted, it was, and still is, a league that is spaced far apart without a brand or history. However, when creating a new league, especially one that is attempting to not be Conference USA (and one that is a Power Conference), why would you choose the exact same colors, imagery and name as the conference you are trying to separate yourself from?

It had one opportunity to erase itself from being a C-USA makeover, and it unfortunately just put an updated paint job on itself.

(09-28-2022 06:58 PM)inutech Wrote:  I think when the University of Louisiana changed to Warhawks it was a positive move.

No mistaking them for anyone else now.

I see what you did there.

(09-28-2022 05:18 PM)The Sicatoka Wrote:  I still say North Dakota should've gone with Roughriders (tip of cap to Teddy Roosevelt's ND history) instead of Fighting Hawks.


(Hawks won because some claimed it stood for "how about we keep Sioux".)

UND's change is the poster child of what not to do. Going from a beloved nickname to a ultra generic one never works. See Marquette for a similar example.

(09-29-2022 03:15 PM)bullet Wrote:  

(09-29-2022 01:20 AM)billybobby777 Wrote:  I think Fresno and Boise should drop the “state” part of their name like Memphis did. Sounds better.

Kent St. dropped the St. and then added it back.

Akron and Toledo were big enough cities and had originally been private, so University of Toledo and University of Akron made sense. Miami University had been that way for a very long time so that made sense.
But Kent University sounded like some school in England.

Plus they had notoriety from the shooting in 1970.

Akron should have stuck with their Ohio Tech mission rebrand attempt. Unfortunately some well healed alumnus drove the Pres out of town and they continue to hemorrhage students.

(09-30-2022 01:03 PM)GoldenWarrior11 Wrote:  



I've posted about it before, but I think the American failed when it broke away from the Big East in terms of branding. Granted, it was, and still is, a league that is spaced far apart without a brand or history. However, when creating a new league, especially one that is attempting to not be Conference USA (and one that is a Power Conference), why would you choose the exact same colors, imagery and name as the conference you are trying to separate yourself from?

It had one opportunity to erase itself from being a C-USA makeover, and it unfortunately just put an updated paint job on itself.

The American Athletic Conference probably calls itself that because it has attempted to be a national conference. First by adding Boise State and SDSU (who both reneged on joining before actually playing a game in the conference) and later by attempting to raid the MWC in 2021. Due to the failures of their attempted raids on the MWC,(as well as the recent defections of Cincinnati and UConn), they’ve become an all-Southern conference except for Temple.

They’ve become a conference that has a similar name to Conference USA, a similar geographic area to Conference USA and a membership that almost all used to be in Conference USA, but I don’t think this was by intention.


To be honest, I’ve never realized how the AAC and C-USA symbols both have a star and a somewhat similar coloring scheme.

(10-01-2022 10:30 AM)Poster Wrote:  

(09-30-2022 01:03 PM)GoldenWarrior11 Wrote:  



I've posted about it before, but I think the American failed when it broke away from the Big East in terms of branding. Granted, it was, and still is, a league that is spaced far apart without a brand or history. However, when creating a new league, especially one that is attempting to not be Conference USA (and one that is a Power Conference), why would you choose the exact same colors, imagery and name as the conference you are trying to separate yourself from?

It had one opportunity to erase itself from being a C-USA makeover, and it unfortunately just put an updated paint job on itself.

The American Athletic Conference probably calls itself that because it has attempted to be a national conference. First by adding Boise State and SDSU (who both reneged on joining before actually playing a game in the conference) and later by attempting to raid the MWC in 2021. Due to the failures of their attempted raids on the MWC,(as well as the recent defections of Cincinnati and UConn), they’ve become an all-Southern conference except for Temple.

They’ve become a conference that has a similar name to Conference USA, a similar geographic area to Conference USA and a membership that almost all used to be in Conference USA, but I don’t think this was by intention.


To be honest, I’ve never realized how the AAC and C-USA symbols both have a star and a somewhat similar coloring scheme.

Boise State and San Diego State backed out of joining the (then) Big East in December 2012, just shortly after the C7 decided to separate from the football schools and pursue a new conference. The Big East announced its reorganization in March 2013 (name, MSG, FOX TV deal, etc.); the American announced itself in April 2013, even preferring "The American" nickname to the AAC, as it did not want to confuse the audience with the ACC.

It was, and remains, odd as the schools (at the time) began pushing itself as a "power conference" and wanted to shed their respective C-USA (non-power) labels, especially considering that many members were directly called from C-USA (Houston, SMU, UCF, Memphis, Tulane, ECU, Tulsa). So, in those attempts to distance themselves from that league and association, they created a new identity that utilized the same colors, theme and (nearly) same brand (except with P6 stickers on it).

It was a good move to avoid creating a name with a number on it (the American also registered the American 12 with copyrights at that time). The difficulty (then) was creating any brand identity with a collection of schools with very little geographic proximity, as well as others (UConn, Temple and Navy) that did not share any history with the new members (and Cincinnati and USF were also members of C-USA for ten years). "The American" identity would have only been successful (and made sense) had the league been victorious in acquiring Air Force and Army, in addition to Navy, as the backbone of their league. While not blue blood brands, those three have incredible strong followings and enough to command a big chunk for TV revenue. For many various reasons, this was impossible to accomplish.

Hindsight is always 20/20, but I would have liked to see something along the lines of the "American Metro Conference", or just acquire the Metro Conference name. Even today, an overwhelming majority of American programs are located in metropolitan areas (especially in the South). It would have made sense and, to a greater extent, reveal what the league was/is about (instead of a generic C-USA-like ripoff).

And I struggle to envision what the C7 would have done had the football schools not sold the Big East name back to us. There was nothing that would have brought the same message or association to us as the Big East name.

When Miami changed from Redskins to Redhawks in the 90s, the runner-ups were Thunderhawks or Miamis (literally).

https://www.bizjournals.com/milwaukee/st...ily32.html

Marquette, in 2005, briefly became the GOLD. After administration was ridiculed by students and alumni, they quickly changed back to Golden Eagles.

(10-01-2022 01:13 PM)GoldenWarrior11 Wrote:  https://www.bizjournals.com/milwaukee/st...ily32.html

Marquette, in 2005, briefly became the GOLD. After administration was ridiculed by students and alumni, they quickly changed back to Golden Eagles.

My personal failure was Ithaca College's aborted attempt to change their name from the Bombers to the Big Blue. Going from a unique name to a derivative of the other school in town (Cornell U.) Was destined for failure.