(08-31-2022 01:30 PM)bullet Wrote: I have a different pet peeve than Frank. Mine is people talking about networks "overpaying." The ONLY times they "overpay" is as a loss leader. Fox did it with the NFL to promote their network back when Fox was new. Someone might do it to promote a streaming service. Nobody has or is going to do it on a mature market like cable or OTA college football.
The media industry challenge is no one even knows what overpaying or underpaying for anything is right now since we're in this purgatory of a mix of (A) OTA and cable channels that are declining in viewership but still generate a lot of cable retransmission and subscriber fees and (B) streaming services that, at least up until the past few months, have been growing rapidly but incur tons of losses.
Optimally, the media industry wants to "manage the decline" of (A) until it intersects with the point of when (B) is profitable.
The problem is that we don't know if (B) will ever be profitable at all, never mind even approaching the profitability of the best days of (A) in the early-2010s.
Sports in particular have gone from a massive profit driver for the growth of (A) into being used as an expensive hedge against the decline of (A). For instance, Disney sees ESPN as a current cash cow that provides the funding to support its other streaming initiative and it's the single most important tool for Disney to slow down cord cutting (or at least increase subscriber fees high enough that it compensates for the increased cord cutting for the time being). However, ESPN definitely isn't looked at all like a growth product in the way that it was up until the early-2010s. Even in the best of circumstances to grow ESPN+ and/or integrate ESPN content onto the larger Disney+ platform, it can't approach the economics of being able to charge over 100 million households in America over $8 per month whether they watched a single moment of sports or not along with it being a complete PITA to cancel so most households just kept it in perpetuity (unlike clicking on an "unsubscribe" button on streaming services). It's the same thing for other networks that show sports, including the OTA networks (where it's a not-so-open secret that they're just as dependent on cable retransmission fees as cable networks are on subscriber fees).
Ads are important, but the economics of ESPN and all other networks that show sports are still overwhelmingly driven by that top line cable subscriber revenue number. That figure is going to gradually go down, which also has the effect of simultaneously driving down ad revenue.
This is just a long-winded way of saying that ESPN will pay for sports like the NFL, NBA and SEC because it's a matter of survival for them as a sports network, but they're not in the business of unilaterally increasing costs (a la tearing up the ACC contract to move schools to the SEC) in some type of search for increased profitability because those days of searching for increased profitability are over with the top line revenue pressures from cord cutting. I truly don't think the Walt Disney Company gives two craps about the structure of college football. They care about "managing the decline" of ESPN where they can wring out as much cash flow from them while they can before needing to pull the plug on the cable model completely (whether that's 5, 10 or 20 years in the future).
If anyone here could actually predict that media industry future, we wouldn't/shouldn't be sitting here saying our ideas for free on a message board, but instead sign on with Netflix, Disney, Comcast, Warner Discovery, Amazon, etc. and get paid a gazillion dollars for our Nostradamus abilities. Believe me that they are all paying a LOT of money to people that can do little more than make bets on the future without really having any idea how it's going to turn out.