Captain Bearcat
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RE: Warren: Big Ten could expand further if it adds value
(07-26-2022 05:01 PM)Frank the Tank Wrote: (07-26-2022 03:39 PM)JRsec Wrote: (07-26-2022 03:22 PM)Frank the Tank Wrote: (07-26-2022 02:42 PM)JRsec Wrote: (07-26-2022 01:43 PM)Frank the Tank Wrote: Consolidation might very well happen, but I feel that it's more likely in a fight between the Pac-12 and Big 12 as opposed to more schools heading to the Big Ten or SEC until we get closer to the ACC GOR date.
It's clear that the Big Ten and SEC aren't just expanding for the sake of expanding. That should be *abundantly* clear when schools like Stanford, Cal, Washington and Oregon are just sitting there without Big Ten invites. If they aren't adding value to the Big Ten (when it's actually pretty direct for the B1G via markets with the BTN), then the list of schools that could actually add any more value to the league at this point basically consists of Notre Dame plus a friend.
We need to wrap our minds around the fact that the bar for expansion for both the Big Ten and SEC just got MUCH MUCH MUCH higher compared to a year ago. Accordingly, we need to adjust our perceptions of what's an expansion target for those leagues. Stanford and Cal just sitting there should be instructive to anyone. "Good academic schools in good markets" are no longer enough when Stanford/Cal are better academic schools sitting there with better academics in a better market without any GOR restrictions.
The 2010s were the Land Grab phase of conference realignment. Leagues could leverage large media markets directly into revenue with conference TV networks.
The 2020s, on the other hand, are the Brand Grab phrase... and what's a "brand" is MUCH more elitist and limited of a definition than ever before. If Oregon isn't getting picked up, why should anyone other than ND feel confident at all that they'd make more money for the Big Ten or SEC as of now? No one should feel that way at all.
Frank, you make some fundamental assertions about realignment which were heretofore true but were built upon a paradigm which has shifted.
The bar for inclusion is not higher, but rather lower, because the value being added is a value external that of the individual school being considered. It is based upon the commercial value of a fixed upper tier and its expanded playoff, and upon a basketball tournament controlled by the network(s) and not the NCAA.
The Big Ten and SEC conferences aren't expanding to build their own values as much as they are expanding to reach inventory levels, brand associations, and market demographics which will sustain the upper tier concept of 2 super leagues capable of holding weekly national attention and loosely billed as rivals using one of the oldest and most proven tags in the country, North vs South.
Splitting an estimated 4 plus billion from the expanded playoffs and earning 2.25 times more on an NCAA-less hoops tourney is where the money is.
Scheduling flexibility between the two will help preserve border rivalries and divisions will preserve regional ones. Eliminating redundant conference overhead will help as well.
You missed, and will continue to miss, seeing what is actually happening as long as you cling to the notion of a school's value metrics having to meet a conference's mean threshold of profitability. They don't. They just have to help the networks reach their targeted brands and markets and with sufficient inventory to cover their windows. The value is in external objectives and not internal each school.
The networks are building a vista and each school need only add a small patch of color to the landscape.
You need to step back from the individual details to see the bigger picture taking shape.
Only 3 schools paid their own way in, and you know it because you calculated it. It's no accident that 3 of the first five moves were for them. Oklahoma and Texas to the SEC and Notre Dame to the B1G. UCLA and USC held the largest available market. It is the first brushstroke of what is to follow.
This is the final organizing movement the networks will make to attempt a self-perpetuating national product launch built from a diffuse and haphazard region-specific NCAA model.
I would have believed you until June 30th. My wrong assumption until that date was that it would take the Big Ten annexing at least half of the Pac-12 in order to get USC/UCLA, but it wasn't necessary.
There are 7 to 8 institutions in the Pac-12 with the brands, academic profiles and markets that meet the Big Ten's quite high standards on the criteria that you've noted. We don't even have to get into the ACC GOR and whether it will hold or not - the Pac-12 HAS a bunch of schools that fit what you're talking about here.
If the Big Ten really wanted to do what you stated, then it wouldn't have just added USC and UCLA. It would have annexed 6 or more schools from the Pac-12 at one time.
I mean, if we were to reverse the clock and UT and OU would have come *alone* to the SEC back in 2010, would the SEC even have bothered with adding Missouri? (I still see the value of Texas A&M regardless.) Call me crazy, but I don't think so. That's essentially what you're arguing here: the Big Ten is going to start adding other lower value Pac-12 schools even though they already got the two most valuable marquee brands from there. I don't agree with that notion.
Even if we give credence to your argument about the TV networks wanting some type of consolidated vista in college football, why would the Big Ten and/or SEC need to be sole two vessels, anyway? It makes more sense that would be achieved by having the Pac-12, Big 12 and ACC end up consolidating into 1 or 2 leagues. When the ACC GOR ends, maybe UNC, FSU, Clemson and a couple of others head to the Big Ten and/or SEC, but that just further supports that there would still be a third and/or fourth league that contains the "good brands that are valuable enough to stick around in the power system but not valuable enough to make more money for the Big Ten and SEC." The Big Ten and SEC are the super premium fuel, the 3rd/4th leftover league(s) is/are the mid-grade fuel, and everyone else is regular unleaded. That seems pretty consolidated for the TV networks there.
The total number of "power schools" in the system has always been around 65 schools. I just don't the Big Ten and SEC having 30+ schools each to encompass everyone that is considered to be a power school, so that's going to require a 3rd or 4th league. Otherwise, what's the point of expansion? We'll just end up with leagues that are so massive that they split up into geographic divisions that essentially just look like the BCS conferences as of 1996. (Maybe that's not a bad thing.)
The money is in a well-conceived 48 schools. The SEC and B1G simply have the most solid framework to build around.
Tell me, what does the NFL want from Indianapolis or Cleveland? Do they want their inclusion because of the value of each franchise, or because they want those markets in their nexus?
The NFL migrates with the people. Their product is the collective. They thrive amid dynasties and without them.
We'll see, but it seems to me this is where we are headed. I do anticipate that we will initially have a third lesser compensated conference with access which will be absorbed in part as some inevitably drop out. College ball will require more schools be included than the NFL has teams. When the system is instituted the tweener will allow tinkering with the number and mix to get the eventual product mix correct.
I would argue that the taking of USC/UCLA was an indelible signal of the death of the P5 when the economic disparity already indicated only two.
I've heard ESPN's offer to the PAC was 24.5 million per school. Do the math on the B12 and it will be similar. The only thing remaining is the ACC and time, pressure and economic disparity have done their work there as well. There's simply too much money to be lost between now and 2036 to believe that GOR remains in place. It will fall from within their conference if that third conference eclipses present revenue by even a tiny bit and those left behind have some access in that third conference.
I agree with how you characterize the NFL model with markets to a certain degree.
I disagree that 48 schools is the number for college football that fully covers the national scope of the sport. I see where you're going with this as envisioning the SEC and Big Ten each having 24 schools each in a tidy and orderly top level of college football (similar to how fans have long tried to wedge everyone into 4 16-team superconferences with relatively comparable strength). However, I think that's cutting the number of power schools to the bone as opposed to simply cutting fat. The 65-ish power schools is really the equilibrium that you're talking about in terms of covering all of the relevant markets and regions of the sports (at least in my mind).
It's when we get above that 65-ish level that we inevitably see *some* culling of the herd but not a full scale 20-30% RIF. In 1996 at the start of the BCS system, there were 64 schools in 6 power conferences plus independent ND. After the ACC took Miami/VT/BC, the Big East backfilled and expanded the total power ranks to 67 for a few years. The realignment wave of the early-2010s left us with the Big East eradicated and the total power ranks were reduced back down to 65.
Still, that was a consolidation of almost entirely the same schools within the initial 6 BCS conferences into the now-P5 as opposed to a mass reduction in the total number of power schools. If we were to just skip over the first decade of the 2000s with all of the realignment and the complete elimination of an entire power conference and simply look at Day 1 of the BCS system and Day 1 of current CFP system, the total number of power schools changed by a grand total of ONE: Temple lost its power status (and it wasn't even a full member of its conference) while Utah and TCU gained power status (and in the case of TCU, it arguably *regained* its power status since it was part of the SWC dissolution of the 1990s).
With the Big 12 expansion last year, we're up to 69 total power school members, which is more than what we saw in the immediate aftermath of the post-Miami Big East. So, you could argue that we're currently above the norm of what's standard for the "power ranks" in college football, but not to the point where we'd be cutting 20-plus schools from that group.
For instance, the Pac-12 adding the 4 Texas-based Big 12 schools plus Oklahoma State and Kansas would get us back down to 63 total power schools. (The Big 12 could conceivably pull a reverse move on the Pac-12, but I've explained elsewhere why I don't think that will happen.) THAT seems to be the consolidation that we're headed toward and it's consistent with the equilibrium of what constitutes the total number of power schools in college football. Consolidation is one thing (and I agree that's happening), but the actual elimination of a mass amount of schools from the power ranks is a completely different matter to me.
Starting in 2024, there are 33 power schools. SEC + Big Ten + Notre Dame. The ACC/PAC/Big 12 are now mid-majors.
The money difference is now so large that no one outside the SEC & Big 10 will be able to compete with Rutgers or Mississippi State for coaches.
Or players, now that NIL money is around. If Vanderbilt & Indiana & Florida State & Oregon all want the same player, he'll land at either Indiana or Vanderbilt because those schools will pay him twice as much as FSU or Oregon.
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