Big 12 fan too
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RE: When will Oklahoma-Texas go to the SEC? 2023, 2024 or 2025.
(05-05-2022 10:02 AM)JRsec Wrote: (05-05-2022 09:52 AM)Soobahk40050 Wrote: (05-02-2022 03:25 PM)JRsec Wrote: (05-02-2022 02:52 PM)Big 12 fan too Wrote: (05-02-2022 01:51 PM)texoma Wrote: What benefits do the remaining Big12 schools get, from Oklahoma and Texas playing the new schools added to the Big12?
Branding.
The Big 12s issue vs the ACC and P12 is nothing more than perception. Not even ratings. Perception. Repeating last year 4 more times, but with the new schools also getting to take shots at OU and UT, is a scenario that many will only give up if paid well
Let's let Don Pardo discuss the parting prizes for our Big 12 participants:
Congratulations to the remaining Big 12 schools for participating in College Football's game show of realignment called "The Price is Right".
For holding onto Texas and Oklahoma until 2025 you get the schadenfreude of holding them back, and the joy of impeding the SEC expansion, and you get to continue to raid G5 conferences in hopes of boosting your P5 standing, and you get to negotiate a new contract after losing 54.3% of your brand value. And you piss off ESPN in the process. Well Done!
Outside of that you really get nothing! You will now have little leverage to:
1. Schedule Texas, Oklahoma, or any SEC school, or any school under contract to ESPN.
2. You lose your Sugar Bowl tie-in to the ACC.
3. You lose any interest ESPN may have had in keeping your contract values up.
4. And you lose the perception of being a top 3 P conference because you alienated the #1 image maker.
5. And you get to split 76 million 12 ways so you get a one time payout of just over 6 million per school.
7. And you get a home version of our new game, "Breakaway" which isolates the top earners and relegates the lesser earners in CFB's version of purgatory.
Had you negotiated the early release of Texas and Oklahoma here's what you could have had:
1. Games with Texas, Oklahoma, SEC schools, ESPN contract schools.
2. You would have kept your Sugar Bowl tie in. Why you ask? Because had the SEC and B1G expanded out of the ACC you would have merged with other P5 schools keeping your P status, and elevating your revenue in the process.
3. You would have netted a higher payout from departing schools.
4. You would have been included when playing "Breakaway".
But we don't want you to walk away with nothing so we are giving you a set of books written by our game champions called, "How to Win in College Football's Realignment Game" by Mike Slive, Jim Delany, and with a forward by Greg Sankey
Thanks for playing! Our next contestant is from California, George Kiavkoff come on down!
I'm probably taking Don Pardo's response too seriously. However,
1) SEC schools will still schedule Big 12 schools. Games like UF-UCF, KY-Cincy, Houston-A&M will be fun regional rivalries, even if not played every year. Schools will still want to schedule Kansas as their P5 OOC matchup. OK will still play OK State, Texas will play Tech.
2) I'm not sure the Big 12 loses the Sugar Bowl (at least for now).
3) While a higher payout is true, that is mitigated by not playing Texas/OK. We haven't heard the new numbers for sure yet (as far as I know), but we are about to find out what those two schools on a schedule are worth to TV, and they are certainly worth something at the gate too.
1. Don't bet on it. We may be moving to a closed system in scheduling in the not too distant future. AD's are discussing these matters aleeady.
2. At the end of the current contract. The Sugar Bowl wanted OU and UT's brand power, not so much the rest.
3. There is no doubt as to OU and UT's value in the B12. The WSJ consistently estimated their value at 54% of the Big 12 total and the highest valued conference game was the RRR. The big question is what are they worth against A&M, Alabama, LSU, Florida, Georgia, Auburn, and Tennessee. We just know it's huge. Estimates are low end 10 million more per school in payouts and upper end 20 million more.
Well the ploys didn’t last long!
1.) Exactly! And why the asking price is more than Alliance-like gentleman’s agreements on future scheduling
2.) yep. War is likely already over. The only real option is to get what you can now, try to capitalize as much as possible on repeating last year 4 more times, with the new schools helping. Build the brand off off OU and UT slipping
3.) Again, this says OU/UT/SEC would need to make a substantive, tangible offer to facilitate an early move. A counter-party that asks you to ignore that type of asymmetrical cost for in essence a favor, isn’t one to give favors to.
Nothing personal with SEC or OU/UT, just basics of business.
Imo, if you want to go with “win the war, not the battle”, the Big 12 would let OU and UT walk for free, including exit if they got real assurances ESPN and SEC would first put the ACC in a similar position, or get USC to go independent.
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