BewareThePhog
1st String
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I Root For: KU
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RE: Would the BIG add only KU (for now)?
(04-08-2022 09:20 PM)bill dazzle Wrote: (04-08-2022 05:15 PM)Statefan Wrote: (04-08-2022 04:32 PM)bill dazzle Wrote: (04-08-2022 03:19 PM)Statefan Wrote: (04-08-2022 03:17 PM)bill dazzle Wrote: Kansas offers a population of a mere 2.95 million (the 34th "largest" U.S. state by population). The state offers very modest prep football and basketball talent. KU's football program historically has been a semi-disaster.
The Jayhawk men's basketball program is of elite blueblood status and the university offers strong academics. But there are reasons the SEC took Missouri over Kansas that go far beyond the fact that, geographically, the former makes more sense than the latter for the league.
Kansas is deserving, in many respects, of a landing an invite from either the Big Ten or the SEC. But often being "deserving" doesn't cut it in conference realignment.
Kansas also offers the Kansas City Neilson DMA in Missouri. That adds 2 million people to the 2.95 figure.
KC, St. Louis, Charlotte, DC, Cincy, NYC are all examples of media DMA's that have huge numbers in more than one State.
For a city or DMA like Charlotte, if you asked who carries it at the college level it's UNC, Clemson, NC State, South Carolina, Duke, and WF in that order.
The State of NC, plus the DMA footprint of broadcast out of the State or into a major metro puts the media population footprint at about 13 million. That's the effect of the Charlotte and Greenville/Spartanburg/Asheville DMA's. Georgia has about 11 million in the same type of footprint. Ga is smaller only because there is not a major metro area broadcasting out or someone broadcasting in.
All accurate and noteworthy info. But a lot of those 2 million folks in the KC Nielsen DMA are not Kansas fans/followers — or even Kansas State fans/followers, for that matter.
And even if, say, 500,000 (a very high estimate) of that 2 million are KU fans, we would need (to be fair and consistent) to "subtract" the tens of thousands of Missouri fans who live in Kansas and near the border.
As noted, Kansas (the state) is home to Kansas State U., which offers its own major fan base. Missouri does not have a KSU equivalent and, as such, likely commands more attention in the state of Missouri than KU does in the state of Kansas.
Bottom line point: the numbers don't work well for KU.
You aren't paid for fans. You are paid per TV set. Everyone in the Kansas City DMA gets Kansas Basketball fed to them.
Unless KState and Mizzou are playing basketball at the same time the KC Chiefs are playing a football game, the sports watching tubes are getting Kansas in the Kansas City DMA.
There are dozens of hours in the week for multiple entities to be the top draw in a market when they are on television. Part of the "viewership" is the platform and the time of day.
True. But "fans" and "TV sets" often go hand-in-hand regarding this topic. In other words, a DMA could be home to 10 million TV viewers. But if none of them like sports, that does little good for the sports programs (college and/or pro) located within that DMA.
I would not be surprised if Kansas Jayhawks sports are vastly more popular to watch on TV in Kansas City, Missouri, than I realize. I don't live in K.C. and will admit I might be clueless regarding this topic. I don't study this info like some on the board.
But my gut feeling is that KU sports are not as popular in Kansas City, Missouri, as some on the board contend.
The Kansas City MSA offers five cities located in Kansas and with populations of 50,000 or more. At quick glance, the collective figure is almost 600,000. How many of those are Missouri fans? How many are KanState fans? How many are not fans of college sports? I have no idea. But we all should agree lots are not KU fans.
I simply feel some on this board — when they offer KU as a strong potential option for addition to the Big Ten or SEC — seemingly conveniently fail to note that just like Kansas City, Missouri, is home to lots of Jayhawk fans and TV viewers who like college sports (and I agree on this), so, too, is the general Kansas City, Kansas, area home to lots of Missouri Tiger fans. I simply see a bit of inconsistency.
Having said all this, I do feel KU would be a very solid addition to either the Big Ten or SEC. Outstanding hoops. And a very good school that is the main player in its state.
But as Quo notes (and I agree), Kansas is not a strong candidate for membership in either the Big Ten or the SEC. Missouri was better for the SEC than KU is for the Big Ten — and Missouri is not as strong in either football or basketball as Kansas is in hoops. But Missouri has the golden ticket and KU does not.
That should tell you something about how leagues operate/think.
First of all, even as a KU fan, I agree that the original premise is extraordinarily unlikely. KU is definitely a “partner” brand - a very good one perhaps, but still not enough to move the needle as the primary target.
The only issue with the Missouri comparison above in the context of this scenario is that they were the same thing - the SEC didn’t grab them alone, nor were they the primary target. They were the partner for what they REALLY wanted in aTm. Missouri’s location, overall population (with 2 significant metro areas shared with a neighboring state), respectable academics and balanced interest across major sports make them a good potential fit in three conferences.
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