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Charlotte Hires WKU's Zack McKay
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TribeNiner Online
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Post: #1
Charlotte Hires WKU's Zack McKay
It appears that Charlotte has found a new marketing director in WKU's Zack McKay.

"Well, today I say goodbye to @WKUSports. It’s been an unbelievable five years on the Hill. I can’t thank WKU, and the Bowling Green community enough for making this place feel like home. On Monday, I start a new chapter with the @Charlotte49ers and can’t wait to get started." https://t.co/aTb4MvgRyw

For our WKU brethren, do you have any opinions or insight? I'd love to hear what you have to say (both good and bad) about him or your marketing efforts over the past 5 years.

Apologies if this is buried in another thread, but I hadn't seen it.
(This post was last modified: 02-09-2018 09:58 AM by TribeNiner.)
02-09-2018 09:58 AM
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Rojogrande Offline
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Post: #2
RE: Charlotte Hires WKU's Zack McKay
Marketing at WKU has always been somewhat lacking. My guess is that has more to do with budget constraints than anything. I guess they do the best they can with what they have to work with. They are good about getting local businesses involved with stuff and giving back to the community with things like big brothers & big sisters, etc. Zack is a really good guy though. Met and talked with him on numerous occasions. He will be a good addition to your athletics department.
02-09-2018 11:45 AM
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TribeNiner Online
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 11:45 AM)Rojogrande Wrote:  Marketing at WKU has always been somewhat lacking. My guess is that has more to do with budget constraints than anything. I guess they do the best they can with what they have to work with. They are good about getting local businesses involved with stuff and giving back to the community with things like big brothers & big sisters, etc. Zack is a really good guy though. Met and talked with him on numerous occasions. He will be a good addition to your athletics department.

Thanks for the feedback. We need all the help we can get. Especially with community engagement.
02-09-2018 12:07 PM
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ghostofclt Offline
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RE: Charlotte Hires WKU's Zack McKay
clt says we are going to poach the best talent from cusa schools.
02-09-2018 06:32 PM
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12thmonarch Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

Can you please poach the goofball Wood Selig away from ODU? pretty please. I will throw in Bobby Wilder too as a freebie.
02-09-2018 07:15 PM
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Jack Bauer Offline
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RE: Charlotte Hires WKU's Zack McKay
I have no idea who he is and our marketing is horrendous. I hope for your sake it was a budget constraint but I don't know.
02-09-2018 08:27 PM
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WKUYG Away
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 08:27 PM)Jack Bauer Wrote:  I have no idea who he is and our marketing is horrendous. I hope for your sake it was a budget constraint but I don't know.

William Zack McKay Director of Marketing made $46,896.00 last year
Athletic Marketing has a budget of $296,550.75

Out of that 296k, $145,950.75 was spent on wages for 2 full time and one part time....from looking at the total budget you would think they would just shut it down. Western did cut over 50% from that budget from 3 years ago

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[Image: budget_media.jpg]

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(This post was last modified: 02-09-2018 08:54 PM by WKUYG.)
02-09-2018 08:40 PM
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Niner National Offline
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RE: Charlotte Hires WKU's Zack McKay
Our previous director of marketing made $60,000ish, so assuming he is getting the same that's a decent pay raise and possibly more budget to work with as well.
02-09-2018 10:17 PM
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Rojogrande Offline
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Post: #9
RE: Charlotte Hires WKU's Zack McKay
Cost of living in Charlotte compared to Bowling Green makes that bump from $47kish to $60kish pretty much a wash I would think though. Cost of living in BG is under the national average last I heard. So you get more bang for your buck here. I know my house which is around 150k would cost upwards of 400k in Nashville market. I assume Charlotte is not a whole lot different from other major cities in that respect.
02-10-2018 11:16 AM
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BKTopper Offline
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RE: Charlotte Hires WKU's Zack McKay
(02-09-2018 07:15 PM)12thmonarch Wrote:  
(02-09-2018 06:32 PM)ghostofclt Wrote:  clt says we are going to poach the best talent from cusa schools.

Can you please poach the goofball Wood Selig away from ODU? pretty please. I will throw in Bobby Wilder too as a freebie.

My bad if somebody else already asked this, but what's the problem exactly? He was the guy responsible for taking both of our schools D1 and my impression was that he left us on good terms and in a position of strength before he went to y'all. Is that not the Monarch Selig experience? Just curious is all.
02-10-2018 05:23 PM
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