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Ways to market our teams- basketball attendance
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the_blazerman Offline
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Post: #21
RE: Ways to market our teams- basketball attendance
(12-01-2017 09:30 AM)the Dragon Wrote:  
(12-01-2017 01:50 AM)BlazerPhil Wrote:  And obviously not too many are listening online, since 95% of the ads are for Viva Health Insurance for UaB students, Alabama Dept. of Corrections PSA , Legacy Credit Union, or a have fun with your family PSA. The only real ads are the annoying Pepsi commercials.

I have to say, I LOVED watching the game on Facebook through Stadium. No comercials, and the announcers were pretty good. They filled timeout time with interviews and stories. It was well done in my opinion.

I know that doesn't help attendance.

It was the among the best video feeds that I have received.
12-01-2017 09:52 PM
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Rebounder2u Offline
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Post: #22
RE: Ways to market our teams- basketball attendance
Get the students to come to the game...
12-01-2017 10:00 PM
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UAB Band Dad Offline
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Post: #23
RE: Ways to market our teams- basketball attendance
Try free pizza. Usually a nationally televised game gets out the Greeks so they can be seen on TV looking at their phones.
12-01-2017 10:22 PM
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Memphis Blazer Online
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Post: #24
RE: Ways to market our teams- basketball attendance
Have we ever tried reverse psychology? Made prospective fans think we didn't want them at the game. They might show up then.

Closest we have done to that is shutting down football
12-01-2017 10:35 PM
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UABfan1 Online
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Post: #25
RE: Ways to market our teams- basketball attendance
The entire marketing issue is hampered by the regular prices of season tickets. Its too high for the product on the floor.
It wouldn't be if we were top 50 every year but it is for being in the #18 conference.

Heavy discounting is needed to get people in the seats but doing that alienates those who pay full price.

Those that give large donations to get prime seats don't want to sit with the riff raff when they do come to games. Which hurts the idea of letting people come down after the twelve minute mark or whatever.

All this to say its complicated and there are no easy solutions.
12-02-2017 01:54 AM
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ATTALLABLAZE Offline
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Post: #26
RE: Ways to market our teams- basketball attendance
Students were there. Without the students it would have really looked bad. That said that was the most this year. Free food seems to work.
12-02-2017 08:19 AM
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notnow Offline
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Post: #27
RE: Ways to market our teams- basketball attendance
If they(big money season ticket holders)know they need to attend games(or have tickets used) in order to avoid having their seats in the area opened up to general admission, they may attend more games. If attendance helped season ticket holders improve their seating in the future, maybe more attendance would result. The best net effect is more people would have a chance to sit in better seats and improving the electricity in Bartow and they may aspire to donate money in order to get those seats in the future. Electric atmosphere can help sell tickets too. Current ticket scanning system should show which tickets were used.
12-02-2017 07:30 PM
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ICB Offline
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Post: #28
RE: Ways to market our teams- basketball attendance
Over the past 12 years our conference strength has declined tremendously and we’ve only made 2 NCAA tournament appearances. People aren’t scrambling to buy tickets to what we are offering. Unless one or both of those things change, it will be more of the same.
12-02-2017 07:58 PM
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UAB Band Dad Offline
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Post: #29
RE: Ways to market our teams- basketball attendance
(12-02-2017 07:30 PM)notnow Wrote:  If they(big money season ticket holders)know they need to attend games(or have tickets used) in order to avoid having their seats in the area opened up to general admission, they may attend more games. If attendance helped season ticket holders improve their seating in the future, maybe more attendance would result. The best net effect is more people would have a chance to sit in better seats and improving the electricity in Bartow and they may aspire to donate money in order to get those seats in the future. Electric atmosphere can help sell tickets too. Current ticket scanning system should show which tickets were used.

If you take away seats that people have paid for for years, they will take the thousands of dollars that they donate and spend it somewhere else. I damn sure would. Put me out of seats that I've paid for and sat in for years and I'll fold my remaining tickets into a bunch of sharp points and deliver them to the AD and offer him extensive instructions as to where he can stuff them.

Alienating your donors is dumb. We're not UK or Louisville, with a perennially sold out arena and a waiting list to buy season tickets. We need the money more than we need to make people who pay for a GA seat all happy to sit courtside.

Fill in the empty seats at eight minutes or halftime? Okay. Tell people they can no longer buy the seasons that they have had for years? You're nuts. Makes no sense whatsoever.
12-02-2017 08:14 PM
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UAB Band Dad Offline
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Post: #30
RE: Ways to market our teams- basketball attendance
A couple of years ago, I was at a game with my son. He's a loud, obnoxious, stand up and yell fan who still acts like he's in the student section. I ran into a good friend at halftime. She had to leave and offered me her ticket stubs in the Frozen 100 so we could sit there for the second half. We settled in, happy as clams.

Second half starts, and we're up and down a lot. Standing and cheering, giving the refs hell, the usual active fan behavior. After maybe ten minutes, the old guy sitting behind me says "You guys are going to have to sit down so the people behind you can see. Those aren't your seats, I know damn well they aren't".

Normally I'd have said something on the order of "Down in front is not a cheer" and kept on keeping on, but the guy was Tom Williams. Tom Williams with the multiple car dealerships, who gives UAB thousands of dollars on a regular basis and advertises with UAB to boot. I sat down, and told my kid to be polite and deal with it or move back to our season ticket spot if he wanted to stand and scream.

Pissing off the big donors is just dumb. I could have told him to suck it, but you have to respect someone who has been donating his money (in much bigger quantities than I will ever be able to) for years.
(This post was last modified: 12-02-2017 08:27 PM by UAB Band Dad.)
12-02-2017 08:24 PM
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