Interesting article from 2014:
http://www.espn.com/mens-college-basketb...recruiting
LOUISVILLE, Ky. -- Louisville coach Rick Pitino would like to eliminate the influence of athletic shoe companies in the recruiting process.
Pitino ended a news conference Thursday railing against a system he believes is often driven by shoe companies such as Nike and even Adidas sponsoring AAU programs.
The 62-year-old Pitino believes the relationship between shoe companies and AAU programs has become problematic in recent years.
"What I personally don't like (is) I can't recruit a kid because he wears Nike on the AAU circuit," Pitino said. "I had never heard of such a thing and it's happening in our world. Or, he's on the Adidas circuit, so the Nike schools don't want him."
The coach added that it is a very tough situation to address "because our pockets are lined with their money."
But the coach -- who started the news conference discussing the upcoming season before being asked about guaranteed scholarships as part of the new benefits that Power 5 conferences are considering for student-athletes -- lamented a culture in which an AAU coach sponsored by a brand might steer a recruit to a college outfitted by that same company to maintain support for his team.