Hello There, Guest! (LoginRegister)

Post Reply 
Learfield, IMG College Close To Merger
Author Message
Bookmark and Share
CrimsonPhantom Offline
A WAC Sheriff!
*

Posts: 2,779
Joined: Mar 2013
Reputation: 105
I Root For: NM State
Location:
Post: #1
Learfield, IMG College Close To Merger
A few in the conference are with Learfield. Not sure if any are with IMG. Hopefully this means better things for those with both companies.

Quote:Learfield and IMG College have agreed to a blockbuster merger that will combine the two marketing and media behemoths in college sports, sources say. Learfield President & CEO Greg Brown will run the merged business, which will be a 50-50 split between the two companies, sources said. The merger is expected to be finalized in the coming days, but sources say that contracts have not been signed yet and both sides are working through the final details.

The move will create the most dramatic consolidation of the fragmented collegiate industry by bringing the multimedia rights to 200 schools under one banner for the first time. Until now, a brand that wanted a truly national college sponsorship had to execute multiple contracts across different agencies because rights were splintered among six major rights holders, Learfield and IMG College being the two largest. Merging the two businesses will create the closest thing to a one-stop shop the college space has ever seen and, theoretically, make the unified company a much more effective sales engine for college sports.

http://www.sportsbusinessdaily.com/Daily...field.aspx
09-19-2017 12:50 PM
Visit this user's website Find all posts by this user Quote this message in a reply

Post Reply 




User(s) browsing this thread: 1 Guest(s)


Copyright © 2002-2017 Collegiate Sports Nation Bulletin Board System (CSNbbs), All Rights Reserved.
CSNbbs is an independent fan site and is in no way affiliated to the NCAA or any of the schools and conferences it represents.
This site monetizes links. FTC Disclosure.
Powered By MyBB, © 2002-2017 MyBB Group.