(12-06-2017 12:17 PM)stever20 Wrote: (12-04-2017 05:47 PM)JRsec Wrote: (09-14-2017 01:31 PM)stever20 Wrote: It's back-
1 Alabama/Auburn 13.657 CBS 11/25
2 Alabama/Florida St 12.335 ABC 9/2
3 Ohio St/Michigan 10.507 Fox 11/25
4 Penn St/Ohio St 9.868 Fox 10/28
5 Oklahoma/Ohio St 8.081 ABC 9/9
6 Michigan/Florida 7.650 ABC 9/2
7 Georgia/Auburn 7.407 CBS 11/11
8 Alabama/Miss St 7.031 ESPN 11/11
9 Michigan/Penn St 6.954 ABC 10/21
10 LSU/Alabama 6.729 CBS 11/4
goodbye to
Notre Dame/Miami 6.727 ABC 11/11
Michigan St/Michigan 6.508 ABC 10/7
By conference:
SEC 6(4 conference games)
ACC 1
Big Ten 5(3 conference games)
Big 12 1
by network:
ABC: 4
CBS: 3
Fox: 2
ESPN: 1
What this clearly illustrates is that outside of Florida State the ACC doesn't draw, and the PAC doesn't draw at all.
It is also interesting that the defending national champions didn't rate once during the regular season, or conference championship game even against a highly rated Miami which also did scratch the top 10 broadcasts.
This illustrates in spades that Clemson, while a strong regional brand, simply isn't a national brand.
1 thing that hurt Clemson was their schedule's best game- vs Auburn was on that night with 4 great games. They got hurt TV wise with not having FSU being good at all. And their game vs Miami was hurt with being a blowout....
Right, in 14 weeks the ACC, which annually draws the lowest numbers along with the PAC (virtual dead heat for last) generated 1 top 10 game and the PAC had none. I'm sure it's because of blowouts. And when head to head with, ahem, better games of course they didn't place.
My point being it is what it is. And, it's that way every year. Furthermore it is not because their product is bad, because it is not. It's because their audience isn't interested and that is what has handicapped every year.
This year they probably had the best product in the nation with Clemson, and yet?
If I was the ACC and PAC I would be conducting marketing studies to find out why it is they don't connect with their natural audience. If it is societal new strategies for marketing can be developed.
This is the 800lb gorilla in the room that keeps them from closing that revenue gap. Their venues are small, yet seldom sold out except for at Clemson and Tallahassee. Their market is the largest in college sports, and tied for dead last in viewer participation. And now they are launching a subscription based network. I'd say that the network would help them catch up, but the demand has to be there for that to happen and the indicators every year don't support that optimism.
They will get a brief bump while the market model phases out, but then what?
I'm not being nasty, but these are real, palpable issues. And all season long it's the SEC and Big 10 that lead the numbers. The Big 12 with 10 teams did as well as the ACC here, and their viewer numbers for their 5 states will be around those % wise of the Big 10. It just seems that the coasts are a very hard sell for TV sports.
I wonder how the coasts do versus the other regions of the country in a sport by sport breakdown.