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Still in a top 50 market (Nielsen)
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WesternSkillet Offline
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Post: #1
Still in a top 50 market (Nielsen)
I ran across the 2016/2017 Nielsen Television Market Universe Estimates. WMU still sits in a top 50 market. They have Grand Rapids, Kalamazoo, and Battle Creek as one. WMU has campuses in all three cities.

http://www.nielsen.com/content/dam/corpo...-ranks.pdf

Rank | Designated Market Area (DMA) | TV Homes | % of US
44 Grand Rapids-Kalmzoo-B.Crk 709,670 0.619
(This post was last modified: 07-27-2017 10:43 AM by WesternSkillet.)
07-27-2017 10:43 AM
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ColinApocalypse Offline
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RE: Still in a top 50 market (Nielsen)
It's crazy that our market is bigger than some cities that have NFL teams such as Jacksonville, New Orleans, and Buffalo.
07-27-2017 10:56 AM
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The Colonel Offline
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RE: Still in a top 50 market (Nielsen)
I'd be curious to know how those numbers (national rank and, especially, #of TV homes) compares to the numbers from one year earlier.
(This post was last modified: 07-27-2017 11:42 PM by The Colonel.)
07-27-2017 11:42 PM
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Hoekjeness Offline
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RE: Still in a top 50 market (Nielsen)
I thought we were 39 last year
07-28-2017 05:12 AM
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WesternSkillet Offline
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RE: Still in a top 50 market (Nielsen)
(07-28-2017 05:12 AM)Hoekjeness Wrote:  I thought we were 39 last year

I remember that number too. I found a reference that Nielsen had GR/KZOO/BC as 39 in 2013.
http://www.janson.com/rights/top-50-u-s-markets/

Also found that the GR/KZOO/BC was ranked 41 the previous year.
http://www.nielsen.com/content/dam/corpo...-ranks.pdf

Markets shift. Hopefully it can grow for us in the upcoming years.
07-28-2017 11:45 AM
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utpotts Offline
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RE: Still in a top 50 market (Nielsen)
(07-27-2017 10:56 AM)ColinApocalypse Wrote:  It's crazy that our market is bigger than some cities that have NFL teams such as Jacksonville, New Orleans, and Buffalo.

It's all based on the population (who have tv's) in DMA counties. Kent County/ GR keeps growing yet, Calhoun County and Battle Creek keeps losing people. There are roughly 16 counties in the West Michigan market, more than the cities you have named. Markets rankings move every year up and down.
(This post was last modified: 07-31-2017 01:51 PM by utpotts.)
07-31-2017 01:49 PM
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MajorHoople Offline
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RE: Still in a top 50 market (Nielsen)
Unfortunately our "market" - the counties surrounding Kalamazoo - have never really given a danm about Bronco sports, at least not in meaningful numbers.
07-31-2017 05:04 PM
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Hoekjeness Offline
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RE: Still in a top 50 market (Nielsen)
(07-31-2017 05:04 PM)MajorHoople Wrote:  Unfortunately our "market" - the counties surrounding Kalamazoo - have never really given a danm about Bronco sports, at least not in meaningful numbers.

Umm, did you go to any football games in 2016?

Hockey 7-10 years ago?

Basketball 12-15 years ago?

Win and they will come.
07-31-2017 06:33 PM
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