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For those proponents of alcohol at Cary Zable
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hktribefan Offline
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Post: #21
RE: For those proponents of alcohol at Cary Zable
I'll start this off by saying I agree we should sell alcohol.

I did a little math because I was curious as to what the amount would be at a place like WM. OSU played 7 home games, with an average attendance of 107,494. Throw out box seats because they get free booze, throw out anyone under 21, and the fact that a lot of people won't pay for alcohol at a stadium. I'll take a stab and say 30% of people bought alcohol, and let's say the average person bought 2 beverages (I figure if you're going to buy a drink at a stadium and pay that price, you're the kind of person with the means/alcoholic appetite for at least two beverages). $1.35 million is $192,857 per game, 30% of the average attendance is 32,248, meaning 64,496 beverages paid for. That works out to a profit of $3 per beverage.

We had five home games with an average attendance of 8236. Applying the same 30% ratio, that's 2471 people who consume 4942 beverages. At $3 profit per beverage we're making $14,826 per game, or $74,130 per year. It's not $1.35 million, but its not small change either. For a program of our size, $75,000 is good money. When you figure the only cost to this is buying whatever equipment you need to serve (which can't be THAT expensive) since you already have people working the concession booths, it can be basically straight profit. It also enhances the gameday experience a bit, and maybe helps keep people from dipping out mid-way through the game (winning helps do that too, but beer doesn't hurt).

Now, NJ....the REAL question is does Purdue sell alcohol at their games? =)
12-11-2017 12:38 PM
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Rocco Offline
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Post: #22
RE: For those proponents of alcohol at Cary Zable
http://www.dispatch.com/news/20171210/oh...35-million

"Down the road in Athens, Ohio University raked in more than $66,000 in gross beer sales this season in its first year of expanded sales at Bobcats football games. That netted the university $23,100 for its general athletics fund, per the revenue-sharing contract the university has with AVI Foodsystems Inc., according to Ohio University spokeswoman Carly Leatherwood."

Ohio drew ~130k in attendance this season. W&M drew around 41k. Scale the numbers and assume prices, consumption etc. remains equal and W&M would pull in around $7k, which is useful but not exactly a game changer.
12-11-2017 12:41 PM
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nj alum Online
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Post: #23
RE: For those proponents of alcohol at Cary Zable
Unless I'm missing something (and I have zero business background and rudimentary math skills), I think the folks in Athens could learn something form the folks in Columbus on how to turn a profit.

Multiply the Athens attendance by 10 (greater than Buckeye attendance), and multiply the Athens profit by 10 ... Athens would still only generate about 10% of the Buckeye profit.
12-11-2017 05:50 PM
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nj alum Online
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Post: #24
RE: For those proponents of alcohol at Cary Zable
(12-11-2017 12:38 PM)hktribefan Wrote:  I'll start this off by saying I agree we should sell alcohol.

Now, NJ....the REAL question is does Purdue sell alcohol at their games? =)

See Post #1 of this thread.

:-)
12-11-2017 05:53 PM
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Zorch Offline
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Post: #25
RE: For those proponents of alcohol at Cary Zable
(12-11-2017 12:38 PM)hktribefan Wrote:  that's 2471 people who consume 4942 beverages.

Keep in mind that those folks were probably already consuming 4942 other beverages (at high prices although likely not as expensive as beer) so you would need to subtract that amount.
12-11-2017 10:59 PM
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BigTribe3 Online
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Post: #26
RE: For those proponents of alcohol at Cary Zable
I can easily survive three hours of football without a beer....although I will admit that a couple of our home games last fall might easily drive a man to drink!
12-12-2017 06:53 AM
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mrjoolius Online
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Post: #27
RE: For those proponents of alcohol at Cary Zable
What is the downside of offering beer at Zable? It's not a matter of needing or not needing a beer. Sure, there could be an uptick in public drunkenness, but doubtful at stadium pricing. Even if profits are small because of distributor costs and smaller crowds - it's still a profit. Anheiser Busch partners with the college on other things. Why not a good deal on beer? William and mary athletics are in no position to turn down any viable revenue sources.
(This post was last modified: 12-12-2017 07:10 AM by mrjoolius.)
12-12-2017 07:07 AM
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LeadBolt Offline
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Post: #28
RE: For those proponents of alcohol at Cary Zable
(12-12-2017 07:07 AM)mrjoolius Wrote:  What is the downside of offering beer at Zable? It's not a matter of needing or not needing a beer. Sure, there could be an uptick in public drunkenness, but doubtful at stadium pricing. Even if profits are small because of distributor costs and smaller crowds - it's still a profit. Anheiser Busch partners with the college on other things. Why not a good deal on beer? William and mary athletics are in no position to turn down any viable revenue sources.

There is some evidence that enhancements to the game day experience such as sale of alcoholic beverages might have a marginally positive effect on ticket sales as well. Extra athletic revenue is extra athletic revenue, even if it is swapped out to olympic sports (3,2,1).

To be honest, when the College banned re-entry I thought it would be to sell beer, wine, booze, etc.
(This post was last modified: 12-12-2017 08:02 AM by LeadBolt.)
12-12-2017 08:00 AM
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nogretheogre Offline
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Post: #29
RE: For those proponents of alcohol at Cary Zable
There absolutely would be an uptick in ticket sales. I myself was drawn as a spectator to sports by the social aspects of them. I didnt grow up a sports fan. As a young alum, I started attending minor league sports as "sure" gesture toward friends and for something else to do...but thats only because I could enjoy the weather and a beer. After learning the nuances and gaining an appreciation and attachment to the game, I kept coming. This eventually pushed toward Tribe sports. I go to games, but boy do I miss the beers. Many of my friends however did not get the same push to the Tribe. When we meet for homecoming etc, they just stay at the Leafe and i go to the game. If there was beer there, Im sure theyd follow.
12-12-2017 08:46 AM
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Rocco Offline
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Post: #30
RE: For those proponents of alcohol at Cary Zable
http://www.cleveland.com/metro/index.ssf...colle.html

"Beer sales peaked at $28,000 (at Kent State) during the 2013 season, according to the newspaper."

"A larger school, West Virginia University, which in the Big 12, began beer sales in 2011 in part to counter a problem with drunken fans coming and going from tailgate parties during games, ESPN.com said. Fans no longer can re-enter the stadium once they leave.

Beer sales have brought in at least $516,000 each of the past three years and campus police say alcohol-related incidents have declined sharply."

http://www.hookemplus.com/story/texas-fa...cent-2016/

"The athletic department netted about $1.3 million of those sales as part of its contract with 1883 Provision Company, a UT spokesman said."

VT sells alcohol to a small part of the stadium, though they've since expanded it to another small part beyond what's in this article. I can't find any revenue numbers through some quick digging. http://www.dailypress.com/sports/teel-bl...-post.html

"The west side club seats represent approximately 2 percent of Lane Stadium’s 65,632 capacity, and the athletic department will net only 12 percent of beer and wine sales. "

If I had to guess it looks like a) there's a fairly significant amount of overhead/sunk costs that goes in to selling beer at games, and b) the larger schools have a bigger percentage of their attendance that's over 21 and able to drink. It might not be cost effective given attendance and expected revenues.
12-12-2017 09:38 AM
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