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SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
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brock20 Offline
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Post: #1
SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Anyone know any of the details around the SoCon ESPN3 deal? Do the schools get any money from ESPN? I was under the impression that the schools had to pay for the cost of the equipment and also have to provide all the announcers, graphics, etc. Is this true? If the only benefit to being on ESPN3 is that you get to be shown on their ESPN3 platform (which is not free) why not move to something like YouTube, Twitter, Facebook, etc. where you would have a lot more potential viewers?
05-17-2017 02:10 PM
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ETSUfan1 Offline
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Post: #2
SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Also remember that you immediately lose the rights of your broadcast. ESPN owns it.
05-17-2017 03:19 PM
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brock20 Offline
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RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 03:19 PM)ETSUfan1 Wrote:  Also remember that you immediately lose the rights of your broadcast. ESPN owns it.

Wow. So what is the advantage of ESPN3? Wouldn't it be kind of neat if the SoCon was the first conference to sign a deal with YouTube?
05-17-2017 05:14 PM
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bucfan81 Offline
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Post: #4
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
Is there any way possible that the SoCon can least get some of its games broadcast on ESPN2 or ESPN? That seems to be what we are lacking.
05-17-2017 05:15 PM
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brock20 Offline
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Post: #5
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 05:15 PM)bucfan81 Wrote:  Is there any way possible that the SoCon can least get some of its games broadcast on ESPN2 or ESPN? That seems to be what we are lacking.

ESPN has so much money tied up in rights fees for the other conferences that they pretty much have to show even a bad matchup from that conference. If I was the SoCon I would shop a game of the week to someone like NBCSN or CBSN and then do something with either YouTube or Facebook Live. Games on YouTube or Facebook would give the games lots of eyeballs.
05-17-2017 06:02 PM
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etsubuc Offline
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Post: #6
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
I've never watched a game on Youtube or facebook- is it the same quality of broadcast as ESPN3? There is a difference between ESPN3 and a single camera angle and home team announcer.

I just bought a Roku largely to watch ETSU games on the TV without watching it on the Ipad or hooking up the laptop to the TV. Selfishly, I hope the agreement doesn't end immediately. But really, I would prefer to have regular games on one of the many NBC, Fox, etc. sports networks that are competing with ESPN. It always upsets me when I see several OVC games on ESPN each season but nothing from the SoCon. We really need a legit TV deal of some sort.
05-17-2017 08:00 PM
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bucfan81 Offline
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Post: #7
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 06:02 PM)brock20 Wrote:  
(05-17-2017 05:15 PM)bucfan81 Wrote:  Is there any way possible that the SoCon can least get some of its games broadcast on ESPN2 or ESPN? That seems to be what we are lacking.

ESPN has so much money tied up in rights fees for the other conferences that they pretty much have to show even a bad matchup from that conference. If I was the SoCon I would shop a game of the week to someone like NBCSN or CBSN and then do something with either YouTube or Facebook Live. Games on YouTube or Facebook would give the games lots of eyeballs.

That is a great idea. Any of those networks would be a big boost to the SoCon. They really need some tv exposure and I think the football is good enough as it is a top FCS league. Plus the basketball has been strong enough to earn some tv time on one of those outlets.
05-17-2017 08:03 PM
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brock20 Offline
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Post: #8
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
(05-17-2017 08:00 PM)etsubuc Wrote:  I've never watched a game on Youtube or facebook- is it the same quality of broadcast as ESPN3? There is a difference between ESPN3 and a single camera angle and home team announcer.

I believe the ESPN3 telecast is all done by ETSU. ETSU uses its own equipment, does its own camera work, maintains the internet uplink and uses its own announcers. The only thing I think ESPN3 does is just provide a platform to watch the game. If that is the case (I am not for sure would like to see someone jump in who knows) then you would have a wider audience on YouTube or Facebook. The quality of the broadcast would just be depend on the home team doing the work which I believe it already is doing.
05-17-2017 09:32 PM
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Mister Consistency Offline
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Post: #9
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
The title game between ETSU and UNCG, the league's signature event, was on ESPN in primetime this year and drew 611,000 viewers. That kind of exposure for mid-major hoops is something you can't put a price on.

The SoCon, as much as it likes to pride itself on being a pioneer in its boilerplate, does not have sufficient clout to pull an end-around and go to web platforms like YouTube in their infancy. Audiences would dry up and production values would plummet as some schools invest and others couldn't care less. (That happens now, but will happen to a much greater degree if you go digital-only.) While the trend is to go digital over RSNs, being part of the ESPN brand creates better reach to the audience the SoCon is trying to tap into. The USL streams all its games on YouTube, for example, and their average audience was about 3,400 viewers for last weekend's games. The SoCon likely wouldn't do a whole lot better, even for schools with big alumni bases like ETSU or UTC, and smaller schools like Furman or VMI would probably do much worse.

As for NBCSN, while it seems like a good fit, that dog won't hunt. They declined to renew a deal with the CAA because they couldn't sell it; I seriously doubt they'd be interested in the SoCon. The Ivy League has "F*** You Money" and is probably paying NBC/Comcast for coverage. FCS football at the national level is a really tough sell in general.

It's a novel idea, and it's not a bad one ten years from now, but the audience isn't strong enough for the SoCon as a brand to go over the top and get anywhere near the kind of audience it can get through the ESPN family.
05-18-2017 04:52 PM
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Efan Offline
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Post: #10
RE: SoCon ESPN3 Deal vs YouTube, Twitter, Facebook, etc.
I agree. When ETSU wasn't playing on a particular night, I would scroll through ESPN from my Apple TV and watch other mid-major games that were on, especially teams we had already or would be playing. One easy place to find multiple games. You tube would be out of sight, out of mind for most casual fans and you would lose a ton of viewers. If you aren't looking for it on one of those other services, you won't find it. Might be viable one day, but not right now.

And the espn app where I often check scores includes a link to the stream of the game. Multiple reasons to stay with espn3 right now.
05-18-2017 08:17 PM
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